What are Backlinks and Link Building and How are These Important For Websites?

What are backlinks and link building is the first question which comes in the mind of most of the new bloggers when they think of SEO (search engine optimization).

To get started with all about perfect blogging and getting profits with your business sites and blogs, concept of Back Links and Link Building is much essential to know and implement.

Most of the bloggers, who have just started blogging, often are not familiar with these terms. As far as I am concerned I also doesn’t knew about it when I started blogging. I have gained much knowledge by reading great articles about it the all day long.

I fetched more and more articles directories and other websites for understanding these terms and to know that what actually are the back links and link building.

Basically a Backlink is a link located on a website that leads to your website and tells the people about your site and where it is located. It is also many times known as incoming links, inbound links, or in links. In short backlink is a link pointing back to your site.

Back links and link building is the most important factor which decides the fate of the blog or a site. It is the only main factor in SEO (search engine optimization) which decides and affects the ranking, number of visitors, page rank and hence the profit gained by those visitors for a particular site or a blog.

As a summary you can say that backlinks are the back bone of your website or blog without which your existence into an online business is not at all possible. Yu should therefore learn best ways of getting backlinks for your websites and business blogs which can help you get success in your online business.

How are Backlinks Important for your Website and Blogs?

Backlinks are important for your website in two different ways, both of which have their own importance. Firstly, backlinks helps a lot for providing direct targeted traffic from other sites to your blogs. Secondly it provides the link popularity and increases your search engine rankings for your specific used keywords.

All of the Search engines have a portion of their algorithm, which determines which of the websites and blogs should come up in the top of search results. This mainly depends upon the link popularity or backlinks. Now every backlink a website has that is crawled and indexed by a search engine is counted as a “vote” for the site’s value and usefulness, which increases its link popularity.

The more higher quality backlinks a site has, the higher its link popularity is, and high link popularity leads to better search engine rankings and better website visibility overall.

Quality of the backlinks is much more important than the quantity. If you have better linking websites that links to you and are of same theme that describes your site, this will be act as a quality link for you and will provide much more link popularity than any others. Therefore any link from a site with content that’s closely related matters a lot to your site and you should closely focus on getting the quality backlinks while going for link building.

Sometimes called inbound links, Back links are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google the website has to have a large number of Backlinks. The more established, high quality and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position.

Inbound links plays an important role to either make or break your website. In the earlier days when inbound links from other websites was the essential source of traffic, directories and other sources were least into affect. But today due to gigantic databases and the fast, frequent crawling of search engines, directories and links from popular sites were what could make or break a website. Inbound links also are into affect and can elevate the websites’ performance but, they are only half of the benefit as compared to the directories.