In spite of the Google panda and penguin updates creating several adverse situations for the search engine optimizers, their market is still in the flourish. However, those professionals who have been using black hat techniques to get their job done have faced termination.
Therefore, the Google algorithmic updates have never worked against those websites, which were optimized through white-hat techniques, they were never meant to. Search engine optimizers need to understand the fact that these algorithms are not aimed at making things harder for them. Panda and Penguin are meant to make sure that only quality websites are ranked high in the SERPs.
Relation between Online Businesses and SEO
Businesses that function in the internet market have no room to deny the indispensability of search engine optimizers. These people are experienced group of individuals who are well equipped in the strategies and techniques of employing optimization techniques. The need to hire these individuals, lies in the fact unless a business website climbs up the ladder of the search engine results page it will never be able to yield the targeted ROI. No user will take the pin of looking beyond the first few results shown in the page.
Therefore, the target rank of a website should be in the first five, or at least in the first page of the results. Since, the competition will be with some thousands of other websites, improving the search engine rank will not be an easy task. It needs professional handling, which can only be done by an able search engine optimizer.
How SEO Works
Legitimate set of SEO strategies are termed white-hat techniques and they include techniques like Directory Submissions, Article Submission, Blog Posting, Social Media marketing etc. The prime requirement to carry out these strategies successfully is to have high quality, relevant and informative articles. The better the quality of these articles the more will be the number of their readers. As the readers increase in number, there will be an automatic betterment of traffic. As a result, the rank of the WebPages will also increase.
As far as submitting articles to various guest blogs are concerned, the optimizers look for websites of the same niche. The right niche is the primary requirement to get a blog post published in a guest site. With these submissions, the guest site allows a direct link to the blogger’s website. Now, if you the article posted is informative and good in quality, the readers will be glad to click on the link and get to the blogger’s website, and hence become potential buyers.
Article submission is one in almost the exact way of blog submission. The only difference being in the fact that one would not need to look for websites with a similar niche. Moreover, guest blogs are unique, i.e. one post can be submitted in one site only, but article submission is not that strict. The same article can always be published in more than one site. What is important is that the article would need to be qualitatively superior.