Over a couple of months there has been a buzz about a new social network called Pinterest. In December 2011 Pinterest was surveyed to be rated at No. 5. People are chiming about it asking one question like: Is it worth for use of Marketing. ‘Yes’ for not only this purpose but for a bagful of other activities too.
So what is this Pinterest really? Pinterest, a social network allows users to share visuals and discover new areas of interest by posting (which is popularly known as ‘pinning’) various images, articles, videos to their own or others boards generally with a common theme. Users can also upload images from their mobiles, computer or pin items from different websites using the Pinterest tool, pin it button, or just a url.
The distinct features of Pinterest
This is very much like albums with a collection of pictures, may be of any tour, picnic, wedding or even a big event. One just adds a pin button to the toolbar of the website and drags the pin to the image or link featured on the board or use Pinterest button if available by any website.
One can also follow others on Pinterst and pin them to own board. One can browse through the items other users have pinned and ‘like’, ’Repin’ and ‘Comment’ on them. It has grown very rapidly like Facebook using its visual emphasis feature of connecting people through the things they find interesting. Every time an item is pinned and repined, it develops more and more links to the original source.
Pinterest proving to be a powerful business platform
In such a short span of time Pinterest has attracted a huge and consistent traffic to a site. This is soon becoming a platform for establishing your credibility, discover and relate prospective customers and hence move towards a business development. Pinterest board is obviously becoming an online catalog where just one click makes you view, share the product and place an order. With its growing popularity, different apps like Instagram are available which helps to highlight the product displayed by causing them to be pinned more often and increase the visibility of companies as well.
Even if it is a service rather than product the business process can be developed by featuring the best part of it. Like one can pin pictures of any significant event and get more pins and likes and in return that would also encourage others to follow or approach for the service. All those that are added to the Pin board have links that can generate huge traffic and thus potential leads. The more it spreads out and reaches others the more it has chances to explore for new dimensions like business development.
Pinterest helping the business grow online
These days visual emphasis of any service or product has tremendous impact on Business and with online facility it is just about sitting at any corner and hovering the mouse and clicking on the things of interest on the Pinboard.
So Pinterest is growing larger and powerful tool for not only entertaining and recreation, but for information and business too. This is an open platform which is accessible for anyone and everyone and is proving very powerful for any business that depends on getting a high volume of online traffic to increase sales. Compared to other online social networking media Pinterest is considered more user friendly and effective.