As a business owner, there are a lot of things that you have to mindful of. This includes how your business is operated, ranging from customer service, to your set prices, your returns policy and even how you process payments for your customers.
A payment gateway integration is at the forefront of how your online operation runs. It enables you to securely collect sensitive financial information of your customers and send it to the processor and banks to get approvals on pending transactions.
What’s more, a custom and non-hosted payment gateway integration can actually increase sales. This is because concurrent and numerous studies have revealed that online shoppers want as few steps as possible to checkout.
When you offer a seamless and internal checkout process, your customer never leaves your site, as they would with a hosted gateway solution. Instead, you have the advantage because you control how the checkout process and shopping experience works for your customer.
Before you get a payment gateway integration online for your business, there are a few important things that you should be aware of first.
Cost of Payment Gateway Integration
Cost will always be a factor. Don’t mistakenly presume that a more expensive payment gateway integration is necessarily the best bet. Instead, assess your options. Learn more about the services provider, the associated cost per transaction, integration and customization options first. Get a price quote that you can rely upon when making your final business decision.
What will it take to get it Set up?
Don’t bull-rush head-on with your payment gateway integration. Instead, take your time and conduct your due diligence. You might find that certain providers don’t make compatible integrations, or that some may cost you too much to integrate. Tread carefully and patiently here until you find a few providers that you can consider.
Options with Various Providers
Not all providers are the same. Some might offer more integrations. Others may offer the invaluable integration support, which can save you a lot of development dollars. Others may offer lower prices but no support. As you can see, there are plenty of options to compare here when choosing your provider. Take the time to compare and contrast them all to reach your final verdict.
Comparing Hosted vs. Non-Hosted Options
You’ve likely heard of hosted vs. non-hosted options with a payment gateway integration. The issue with hosted, as discussed above, is that your shoppers will be redirected to a third-party payment page. This can disrupt the shopping experience.
A good rule of thumb is to always keep shoppers at your website for a more synchronous experience. Doing so does not mean that you have to compromise on your payment gateway integration, though.
Check out BaseCommerce, a very popular provider that offers a robust integration into over 60 platforms with enhanced security. Click Here to learn more.