Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.
Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.
What is Panda Update?
As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.
Panda update was designed to weed out poor articles. The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.
Is Article Marketing Dead After Google Panda Update?
Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.
If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.
Factors to Consider Regaining Your Rankings:
- Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
- Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
- Your article must be at least 500 words and should be useful, valuable and well structured.
- Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
- .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
- Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
- Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.
Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.