4 Important Google Analytics Features to Utilize

If you run a website, one of the best ways to figure out how to increase traffic and your conversion rate is to use data from analytics. Using Google Analytics, a free tool, you are able to track your visitors, conversion rate and traffic sources.

While the tool provides a huge amount of data, there are some specific sets of information that you need to pay extra attention to so that you can ensure the success of your website. Here are the data sets you should be focusing on: Conversions, Content, Search Engine Optimization and Social.


The goal of most websites is not to simply have people visit it but to have a high conversion rate. A conversion rate is simply the number of people who visit a site and meet a certain goal divided by the total number of visitors a website has. For example, if 10 people have visited your site and five of them purchase something from you, you have a 50 percent conversion rate.

Conversion rates can also be related to the number of people who sign up for a mailing list, fill out a form or take a survey. Google Analytics allows you to set up goals and tracks conversion rates for eCommerce and a variety of other website actions. Your conversion rate is a much better indicator of website success than the number of visitors you receive.


By looking at the content data from Google Analytics, you can tell which of your pages are the most successful and have the highest number of hits. Knowing which are the best and the worst performing subjects on your site enables you to focus on creating content that is most likely be successful and avoid wasting your time on topics that are of little interest to your visitors.

Using the information provided by Google Analytics, you can see the number of visitors to each page on your website, how long people stayed on that page and which links on your site receive the highest number of clicks.

Traffic Sources: Search Engine Optimization

Under the “Traffic Sources” menu, you should see a “Search Engine Optimization” sub-menu. From there, you can look at what people searched for to find your site. This area of Google Analytics provides invaluable knowledge about how your SEO content and practices are working.

In addition to seeing what search terms people used to find your website, you are able to see your website’s search engine ranking, your click through rate and chart your ranking progress over time.

Traffic Sources: Social

Another important section of the “Traffic Sources” menu is “Social.” While social media does not provide nearly as much traffic to websites as search engines can, social media can provide more targeted traffic. Most visitors that are referred from a social media site are more likely to improve a website’s conversion rate than those that arrive from search engines.

To ensure that your social media campaigns are working, you can track not only the number of visitors from social media sites, but how many people link to your site through social media networks.

Author Bio:

This is a guest post by Brain Host Company. Brain Host is a web hosting company that offers superior shared hosting, 24/7 customer support, and an extensive collection of training materials and resources for website owners.