The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.
Tip 1: Copy and Page Headline Connection
It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.
Tip 2: A Crisp Title
Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.
Tip 3: Spell Check!
While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!
Tip 4: Images
Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.
Tip 5: Videos
Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client. Try using videos if they aren’t very heavy.
Tip 6: Do Not Link Away From Your Page Too Much
It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.
Even videos should be embedded, preferably.
Tip 7: Clear Call To Action
Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.
Tip 8: Make Buttons Stand Out
Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!
Tip 9: Keep Important Content Above The Fold
Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.
Tip 10: Verified Accounts
Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!
This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.