Markets change and so must we in order to face upcoming challenges that face our business, and with this in mind, social media is something that has to come into focus when we try to increase brand awareness on the one hand and create a strong voice for our companies in the online world.
So it would come as no surprise that, when managing your social media presence properly and being aware of changes on a constant basis, you can influence your business positively, even though at first it may seem tricky to get a hang of all things social-account related. And since possibilities are endless, especially since businesses can manage campaigns across more than just one social network, your main concern is to obtain the sought after engagement by driving credibility and leadership through your desired market position and being aware of the online competition.
And out of the many platforms out there, Twitter is by far one of the easiest, most user-friendly ones, which seems to have struck many business professionals’ fancy, not to mention marketers. CEOs who use this extremely efficient micro blogging tool to link information back to their desired web pages (for instance a selected blog or website you are trying to promote).
The important thing is that Twitter is the platform where everything is happening in the “NOW”, that means this is where all news breaks, where real –time conversations are being held, where events are best coverer and ran live. It also addresses key areas of any marketing strategy belonging to self-respecting companies: online reputation (this can be easily managed through your account), Thought-leadership and the online brand.
There are also numerous Twitter Comparison Tools that make it easy to manage your campaigns and be aware of competitors or friends Twitter usages or other management tools that allow you to discard unfollowers, clean-up inactive users, reciprocate followers, and of course follow new and enticing people.
When analyzing the needs of your markets, you may want to first and foremost get to know your target audience and determine the key influencers. Afterwards, study the times at which tweeting is most effective, be aware of the timelines of both your followers and competitors and use tools to establish de optimal moments to tweet.
Another aspect of a successful business correctly advertised online stands in the marketing of conferences, seminars and workshops. And even here, Twitter is perfectly designed to come to your aid, seeing that hashtags and search algorithms make it easy to find either speakers or interview topics.
So without a doubt, Twitter is a social network that should be in the toolbox of any serious marketer, even though there are some disadvantages, like for instance that your content becomes available on Google+ and Google organic searches and you may wait some time for replies to articles shared and its many features such as fast follow programs or advanced searches will make it easy for any new-comer to ensure the enforcement of an efficient online marketing strategy.
Jordan Martin is also a freelancer who specializes on writing and search engine optimization. Nevertheless, he considers that a digital net agency can also produce great results for clients.