Tag Archives: World Wide Web

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

The 4 F’s of Blogging (Fabulously)

The “4-F” designation in American military lingo indicates a recruit who is not eligible for service, due to physical or mental health problems (most famously, “flat feet”). Don’t let that happen to your blog! This post is intended to serve as a boot camp to get your online presence into fighting shape so you won’t get caught flat-footed:

1. Focus

Your blog can never be about everything. Many of us have issues with commitment: we don’t want to have to wed ourselves to one particular specialty. While there’s certainly room for you to explore a variety of interests on your blog, it’s highly recommended that you give some thought to carving out a certain niche or range of topics to make your own.

Blogging

It’s a well-known axiom in the creative community that constraints are good for creativity. Creativity is basically another word for problem-solving skills, and the pattern-recognition abilities of your brain will kick in with greater force if you have firm parameters to work within.

2. Franchise

Give your blog an identity, a “brand” that readers will recognize and remember. Think about ways you can make what you do distinctive. This comes down to much more than designing a snappy logo. Unify the look and feel of your product (for your blog is, in the end, a product that people will either choose to consume or not).

Plan to have certain recurring features or themes, like an infographic every Wednesday or a monthly giveaway. These are just examples — the alternatives you choose should be unique to your blog and arise organically from what you’re trying to do.

3. Flaunt

Show off your best skills. Don’t be bashful. As Will Rogers said, “it ain’t bragging if you’ve done it.” You don’t want your blog to be self-absorbed, but you also don’t want to miss any opportunities to project your identity and invite the world to enjoy and learn from the projects you’ve been spending your time on.

4. Fatten

Yes, that’s right. No one likes a skinny, undernourished blog. Make sure you keep stuffing yours with filling but nutritious content, day after day. Web surfers can smell the decay of a blog that goes untended. Allow more than a week or two to go by without posting anything, and you risk falling out of the habit, and all your initial hard work will be for naught.

Now that you’ve learned how to succeed in the blogging world, go “F” yourself and “F” up your blog, and I mean that in the nicest possible way.

This is a guest post by Katheryn.

Katheryn Rivas is a higher education writer and blogger. When she’s not digging and reporting about the latest online universities news, she can be found playing with her two Saint Bernards Chica and Chico. She can be reached at katherynrivas87@gmail.com.

Web 2.0 Sites to Generate Traffic

Web 2.0 sites or better called as user generated content sites are one of the most unique ways for promoting the websites in a better way. These are the sites that help to generate traffic in tons of quantity and thus getting more leads. Most popular Web 2.0 sites include Hubpages, Squidoo, Blogger, etc. Web 2.0 websites are basically used for getting more backlinks that point to your main money making website. And in a long run, more links you get more you can enhance the ranking of your site in search engines and in return more you can generate traffic to your site.

Creating good web 2.0 site pages

Writing good content for your Web 2.0 sites is not a tough task.  You do not need to create the content as compelling as you prepare for your main sites. The main requirements is that you include the best keywords (also long tail keywords and phrases) and write unique so that the content pages ranks well in search engines and helps you get maximum benefits. Once these pages gets indexed these passes high link juice for your website and thus helps in getting higher search engine rankings.

Including videos and pictures is a good idea to create better looking web 2.0 pages for your site promotion. This can attract more traffic and search engines.

Linking some high authority sites like Wikipedia and many others also helps a lot when you create these web pages. In an event do not forget to link back to your main site which is main purpose of creating these web pages.

Web 2.0 sites for even more traffic

Now when you have created the web pages at these Web 2.0 sites, you can generate even better traffic by creating a matrix or spider web or better called as link wheel. By building 3- 6 (or even more) pages at 2.0 sites and then linking them to each other will help in getting better rankings in search engines.

These web 2.0 properties or pages are not only linked to each other but are also linked back to your money site that passes wonderful link juice for your site and thus help generate high traffic for you.

A good idea to generate high traffic to your 2.0 sites is choosing the right keywords. Use your main keyword as a username when you sign-up for these sites. This helps in generating more traffic for your main keywords.

There are hundreds of web 2.0 sites all around the World Wide Web and you should invest some time to choose the best ones that are worth your time and efforts. All these sites are different from each other and so you have to invest some time into it. Look at these sites and use them so that you can feel comfortable while creating the pages.

In all using web 2.0 sites is a brilliant idea to enhance your backlinks and to generate high traffic in long run. You can also look forward to outsource the job to the professionals who can help you in creating the pages at web 2.0 websites. Just use them if you have never used it before. You will surely feel the difference in a short span of time.

Difference between Domain Name and URL

Difference between domain name and URL is easy to understand. For this we first need to know what a URL is and what is domain names.

A URL (Uniform Resource Locator, previously Universal Resource Locator) is the unique address for a file that is accessible on the Internet. A common way to get to a website is to enter the URL to its homepage file in our web browsers address line. However, any file within that Web site can also be specified with a URL. Such a file might be any Web (HTML) page other than the home page, an image file, or a program such as a common gateway interface application or Java applet.

On the Web (which uses the Hypertext Transfer Protocol, or HTTP), an example of a URL is: www.google.com

domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are hostnames that identify Internet Protocol (IP) resources such as websites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example: .gov is the extension used for Government agencies, .edu for Educational institution and .org is used for Organizations.

The major differences between a domain name and a URL are relatively simple to express. Essentially the domain name is the overall name of the website while the URL is the extended path. To break this down so that it is a little more understandable to more people. Consider this. One wants a website, so he/she goes out and purchase a website name from a registrar, this would be the domain name for the required company or organization. If one however decides that he/she want a website and one get it from say XYZ, and your website is a part of XYZ, the link one have is the URL.

Therefore, a domain name is used in a URL.  When one uses the web or sent an e-mail message or wants to open a webpage, a domain name is used.  For example,

The URL http://www.abc.com.my — contains the domain name abc.com.my

The e-mail address somebody@abc.com.my — contains the domain name abc.com.my

Hence, the difference between the domain name and URL is just the actual name for the website and its extension.

 

Google Panda Update Have you got affected by it

You all must be aware of Google Panda Update or Farmer update, until now. This is a major change made by Google, in February 2011, in its search engine algorithm which impacted countless websites across the World Wide Web. If you have not heard about it and have experienced a sudden drop down in your website ranking this may be one of the major cause.

Google Panda or Farmer update is actually aimed at decreasing the rankings for the websites that were not of high quality. The sites that offer duplicate content, regenerated content, insufficient information, etc. are the main target and had experienced great drop down in their rankings.

On the other hand this update provided many of the new bloggers and webmasters a positive impact. These are the webmasters who actually own decent websites with quality content and are still waiting for getting higher rankings. You won’t believe that some of my websites that were ranked on Google page four or five has suddenly come up to first or second page without any extra efforts after this update. And this all happened without my notice. The only thing I had done was, worked hard and fed my websites with regular original and quality content.

One of the most obvious targets of Google algorithmic improvement is some major content farms and the sites with lots of repeated content, and article directories such as ezinearticles.com were no exception to this. Sites that do have scrap content were also affected with this. More and more sites that copy and paste the content from other sites are also largely affected. No doubt, it is a step taken by Google to get disciple all across the web. Low quality content was doomed and got down of the searches.

In short it is now important to get into the change. If you are not having quality content on your website or blogs, you would not be making profits in future as you were making until now. It is therefore important that write quality articles that are original in nature and do not ever rely on those scarps that you can get on article directories for free.

Or if you think that you can’t do this, there are numbers of quality article writing services and article marketing services that can benefit you a lot. You can hire us for all your needs regarding articles now. Take the action now, evaluate, update and improve your rankings by adding quality articles to your websites and blogs because the worse you can experience is being completely removed from Google search engines, and you surely do not want this to happen for your site.