Tag Archives: Web search engine

Does Article Marketing Still Work After Panda Update

Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.

Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.

Article Marketing

What is Panda Update?

As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.

Panda update was designed to weed out poor articles.  The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.

Is Article Marketing Dead After Google Panda Update?

Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.

If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.

Factors to Consider Regaining Your Rankings:

  • Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
  • Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
  • Your article must be at least 500 words and should be useful, valuable and well structured.
  • Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
  • .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
  • Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
  • Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.

Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.

 

Techniques to Pull Traffic to Your Articles

The main reason we write an article or a blog or develop a website is for people to view it, read it and appreciate it. We always want more and more people to look at the work we do. There are certain techniques that if employed correctly will surely help your article reach a lot more people than it would without actually using these techniques. The quantity in which the readers visit your page or read your articles is called as the traffic that your article or web page generates.

Once we write an article and publish it on our blog, it is not wise to just let that article float on the internet. You will never be able to pull many readers to these articles as they will not be aware of such an article actually existing on the web. You will thus lose a lot of readers who might even have liked your articles. It is very difficult to get your article to the first page of search engines even if the article contains good keywords.

There are however some techniques that would not only help your blog attract traffic but also put it on the first page of search results on a number of search engines.

You can star off by submitting your article to one of the free publishing websites. One can easily find such sites on the internet. These websites will publish your article but unless you are very lucky they will not make it to the first few pages of a good search engine. This will however get you more traffic than you would get without the use of a publishing website.

Once your article is published you will have to put in a lot of efforts to promote it. You can make use of the social networking websites. These are a great source of publicity and the audience you can reach by sharing the link to your blog is huge. You can use the related webpages to promote your article. In case you also have a webpage you can work mutually with other web page owners and promote your blog or article.

The other technique is to get back links from other blogs or articles. There are many tools available on the internet, some of them are free, which can be used to generate back links to your article. The task of promotion of the blog or article is a continuous process if you want the blog to stay in the top few results on popular search engines.

Gust articles by popular writers are also an excellent technique by which one can draw traffic to one’s content. One can then involve more people to write articles for a certain fee so that they can then concentrate on expanding the blog and its advertising as such.

Be Articulate and Hold the Readers with Your Article Marketing Skills

Once you are into the groove of article marketing you would always have a yearning to hold the reader’s attention. This aspect will help you render better articles and will provide an avenue to grow in this business.

Articles which are written in an attractive manner would instantly grab the attention of the readers who most of the times get overburdened by the innumerable articles found in the internet. The general behavior of such readers would be to open and close the articles. You would not want anyone to show such behavior to your article. To save your unique article from such odd behavior, follow these simple steps.

Article Marketing Skills

When you start with article marketing innumerable thoughts flash through and it becomes very difficult to restrict your article in the word count. When a single fact is reiterated again and again in various forms the reader looses interest and focus. It is always advisable to keep your unique article short and state the exact points only.

Just Follow These Steps while Article Marketing

Many writers face a weird problem, i.e. they talk a lot in the introduction and finally when they have to end they cut it so abruptly to maintain the count of words that the end result becomes unfruitful. Hence a reader does not show any interest in the same. We need to balance and hold the momentum from beginning to the end.

To get the maximum exposure in the elite websites with your article marketing skills you not only have to write perfectly but you also have to be careful about the presentation. Form short paragraphs and bullet mark or write in bold about the key facts. This would make the life of the reader easy. If the method of question and answer is followed always it results in a compact and unique article.

It is very important to think the way a customer would think. It is quite obvious that through your marketing skills you would be portraying your classic thoughts but it might not be accepted.  What matters is the acceptance from the customer. Hence if you would wish to survive in this field you need to place yourself into the shoes of the customer.

Your unique articles should be such that it could change the lives of the readers. You need to create a visual impact through your articles. The readers should come back to your articles time and again for information.

 

Writing High Quality Articles Quickly for Marketing

To an article marketer continuous writing in a well structured and relevant manner leads to success. Mutual benefit to the writer as well as his or her client is the goal. Effective writing is the key for this Endeavour.

Slowly but steadily the writer gains the skill and capacity to deliver 5, to more than 5 articles in a matter of 2 hours or less. Once this is achieved it won’t bother the writer any more. With regular practice and interest the writer will achieve this goal.

Writing High Quality Articles

The following steps will help you to write high quality articles quite quickly:

1) The knowledge of who will read the article is necessary. The audience has an inclination to read what they want. Internet contains articles numbering millions which have not yet been read.

The reasons for this are many. But if one writes highly compelling, benefit-driven and good articles which abound with information and get listed in internet search engines because of optimization, then visitors to your websites and articles will target these every day. There are many alternatives for the reader. But the trick is to make the reader come to you again and again.

2) The size of the article should correspond to the information you seek to put across. Short articles containing 300 to 500 words are impressive in getting your point across, so articles should be short. If for some valid reason the article tends to be long divide the article into 2 parts.

This will fetch you credits for 2 articles. Dividing the articles into parts also helps the reader to ease his burden and relax a bit. The readers tend to utilize their precious time to effectively discern the information provided in your article. An unusually long article for information they are looking for may annoy the readers.

3) Don’t divert the topic. Readers tend to go away if the title and the following content are not a match. The main reason for the audience to choose the article is the topic. So you will have to make sure that you will not ruin your credibility and that you will not let the readers to believe that you have cheated them.

The readers online usually scan through the article before reading it word by word. If they find out that the key information they are searching for in the article is not there they tend to go away. Therefore adherence to the topic is very important.

 

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Benefits of Using a Writing Service

Oddly enough, a number of online entrepreneurs blatantly disregard the value of hiring a top-notch content generating agency for meeting their content needs. It is usually to their detriment and it’s quite common to come across such people on forums asking others about where they are going wrong. Their competition is triumphant and on the top of search engines while they are far behind and falling even more. It is completely natural for people to want desirable results very quickly. But, it takes a lot more effort to achieve internet stardom. Great writing is demanded because of the regular changes made in Google’s search algorithm and also its greater emphasis on quality. Adequate content is no longer relevant.

writing service

The content marketing strategy needs to be evaluated and focused. Even if it means that a business has to adjust its budgets to get access to a top-notch and popular writing service, then the sacrifice needs to be made. Content should never be viewed as an expense. Instead, a business should see it as means of improving their conversion rates and thus boosting sales. However, keeping permanent writers on staff is quite expensive and definitely more than necessary. It is not a practical solution for a business whereas using a service that specializes in providing content can prove to be cheaper.

A business doesn’t have to pay them regular salaries, provide office space or even give them any training. Moreover, having an in-house team doesn’t mean that it will always be creative as the writers may burnout or suffer from writer’s block at one point or another. A service has a large number of writers at hand and can delegate the task to different writers for coming up with unique, clever and fresh content. It is very convenient and also ensures that a business can get exceptional and quality content whenever they need it.

Flexibility is another benefit that can be enjoyed when content writing is outsourced. The writers can be hired when needed and given a deadline. They will be prompt and deliver excellent results as promised, as long as a reputable service is chosen by the business. The writers have lots of experience, skills and qualifications and this can prove to be a huge benefit. This is due to the fact that businesses often assign writing tasks to in-house workers, but they usually don’t have any experience in creating content, even if they have the necessary qualifications.

Apart from that, a writing service uses professionals who are updated regarding the latest techniques and format that’s to be used for writing appealing and interesting content. They can use various tools and software to do proper keyword research and figure out the relevant keywords. They are also aware of when and how to use the keywords without stuffing the articles with them. This is very important for an article to be approved by search engine crawlers. Hence, a business can rest assured that their needs will be met and they will benefit in the long run by using a reliable and reputable service.

 

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

Benefits of Internet Marketing and SEO for Small Businesses

Internet is now all around. It’s basically running with our blood in our veins, as it is very hard to think of living without an internet in today’s fast pace world of technology. Millions of online businesses are now running and trying hard to succeed online by getting themselves ahead of competition. Thousands of new and smaller ones are sprouting each and every week and again trying hard to establish themselves in this tough competition.

SEO for Small Businesses

Have you ever thought of what is the basic need of these businesses so that they can survive and can gain enough momentum to reach at the top?

Effective SEO and internet marketing is the essential and most crucial aspect that can decide the success and growth of any business today. Everyone is talking about Facebook, Twitter and other popular social media sites that are now used for getting better exposure and for effective marketing purposes.

More and more people are searching for their queries on these social media platforms and using them to find about what they are interested in. This has been well exploited by online businesses and internet marketers for marketing their business for free.

Internet marketing a part of SEO

Internet marketing has today become an essential part of SEO. Social media platforms are not only used for getting better exposure for businesses but these are the most trusted platforms where one can easily and satisfactorily rank their business and websites, better in search engines.

As a result if you are looking for selling your products and services online, it is very affordable for you to market it on these social media sites where you can tell everyone about it conveniently. In return, following this effective internet marketing strategy for your business promotion you get highly targeted traffic that has potential to convert most of the time.

This is exactly what you are aiming at. Isn’t it?

What you exactly need for benefitting from internet marketing

No wonder that social media marketing and search engine marketing are the two most crucial parts of internet marketing. And concentrating on both can help you achieve success very fast. All you need is the consistency and hard work. Of course you can invest time or money or both for it. Hiring best services and skilled professionals for managing your marketing can help you get better returns on your investment.

Hiring a professional, virtual assistant or a SEO company eases your task and helps you in managing your time and money where you can utilize yourself in other core objects that are more important for your business and can get you higher profits. Hiring a SEO company also helps you in sorting out all the basics needs of your business and websites and helps manage all the on-page and off-page optimization work together with internet marketing.

In all, SEO is not at all complete without proper internet marketing strategies and techniques. And if you are really concerned about your small business and want to convert it into more reliable and stronger brand, you need to concentrate on internet marketing methods that comes handy with search engine optimization.

This is a guest post by Rajkumar Jonnala. Cable management has been a topic of interest for Rajkumar Jonnala. He does his own research works and digs deep in to their features. He writes a lot about Cable management and cable tidy and keep his friends updated on the same.

 

How Can SEO Writing Help with Google Ranking

You all know that Google ranking is important for all the sites that require getting profits online. But not all people know about how Google ranking works. There’s varied formulas and methods that are obtainable to get nice Google rankings. Knowing these methods along with knowing how Google rank your pages will help you out in getting nice profits online.

SEO writing is such process by which you can make Google to rank your WebPages well. Google and other major search engines love to rank the sites that are nicely formatted and have nice articles. With nice SEO writing and SEO articles on your web-site you can rank well and can gain increasing profits day by day. The way you plan and strategize is the main factor that affects your rankings.

When somebody search for something on web, Google works for it and provide the results in the matter of seconds. At first it finds the page that contains the exact query term and ranks them relevantly.

And after determining the importance of each different page individually it provides the results. The importance of each page is determined by number of factors like quality of articles, WebPages backlinking to the pages, etc.

In case you are expecting the nice Google rankings overnight, forget it.

It is a slow and steady process and search engines like Google takes some time to index and rank your site well. Lots of giant sites take months to rank on first page. And you cannot even think that lots of business people and online marketers invest thousands of dollars each month to get better rankings. It is therefore important that you work slow and steady and gain the results.

You ought to also understand the scoring method of Google. You ought to work as Google wishes you to and then are you able to only get desired results of best Google rankings.

As you have already heard that nice articles are the king, SEO writing helps you much and provides you the desired results in very short span of time. And the article that is search engine optimized adds the additional flavor. The results will come itself when you have the nice articles on your web-site.

Here you can find a free guide to get into article marketing success online. This easy to understand free guide for article marketing success can be highly valuable for you and can help you get enhance your business profits in no time at all.

Realizing Article Writing’s Full Potential

Article writing is considered to be among the most powerful tools to promote your site or blog. It can drive high levels of traffic to your website which helps make your site popular.

It is one of the simplest and oldest tasks, yet the most effective; all one has to do is write and submit their articles to any article directories. Though it seems real easy, there are mistakes that common people make while submitting their articles to the article directory. Let us take a look at the most common mistakes that people make in the process.

Article Writing

Subject is everything, and must be clearly stated throughout the article

In article writing, the topic is everything. The articles meant for branding, marketing, lead generation, are mainly used for promotional purposes.

Thus, the author must be successful to inform the audience about the central message of the article. Failing to do so, leaves the audience confused about the subject of the article.

Realizing the full potential of your articles

The articles that you submit are sure to generate links for your site, and from sites which may publish your articles. The main idea here is to get a higher rank in a search result, resulting in attracting more visitors to your site.

You can achieve this by balancing out the keywords strategically throughout the article. The best rule for this technique is to use the keywords in the title, the middle and in the last sentence of your article, apart from any other place where it is required.

Quality, not quantity matters more

It is a common perception that more the better. Here, it’s not the number of articles that one wrote that matter, but the quality of content in them that does! Modern article directories reject articles failing to meet their minimum requirements.

Even if they do, it is highly unlikely that webmasters would actually select your article. They want quality articles, which are going to increase traffic to their website, and not become an article database! On the other hand, it is very unlikely that the audience would go through articles which are not interesting; this should be reason enough to motivate you to write better articles.

Following these tips can guide you to write a quality article and avoid common mistakes. The choice is still yours, to decide what you want out of your articles – merely create a few links or put a little extra effort and attract quality traffic to your site.