Tag Archives: Web search engine

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages.

To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time.

Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with Search Engine Optimisation techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

How to Change Your SEO Strategy after Deadly Google Updates?

The two recent Google updates, Google Panda and Google Penguin have turned Google search results upside down over the past year. These two updates share the same goal which is to achieve the highest quality website for the given topic to the first pages of Google search results. Hence, Google updates are set to gain this goal in different ways.

Google Panda aims websites that give a poor user experience whereas Google Penguin targets websites that employ black-hat SEO techniques to unfairly increase their Google search ranking against their competitors. Google seems to be gaining their goals however sometimes at the cost of innocent bystanders.

Recognizing whether or not your website is affected by Google Panda or Penguin or the latest on the EMD update is not a matter that anyone really wants to spend time on. Ranking top in the pages of Google search results is the lifeblood of all websites.

Hence, you have to take the time to explore this in order to update your website. Lets discuss here some of the important points that today’s webmasters should focus on in regards of search engine optimization.

Update the content

Content is the immortal king always. Good content helps judge the quality of the website. Presenting contents in a different manner will earn attention of readers and also get you more potential customers. Content might give impression towards a situation so that you can increase the odds of perfection.

Gone are the days when content was hardly used in the internet. Now the web world is literarily rich with content. As many people started pouring their thoughts and ideas the competition has been increased along with the demand for perfect content writing.

Link building

Links were actually built to be used for reference or as additional resource. But, today they are used for search engines. Good link building strategies applied by experts such as Tecsolo Search Engine Optimization works for gaining high rank in search engine results. The future of a website or blog is focused on readers.

So, it is good to use links as they were employed in the past for reference. Actually you have to earn links instead of earning it. If you put quality content in your website, then you will easily earn quality links.

Social media factors

Google has recently introduced real analytics factors for social media. Apart from this, Google has also allowed Google+ users the opportunity to see the effect of shares. This method is used to say that social shares are important signals for search algorithms. Hence, updating status over social network does not end the process. Conversation and shares play a big role of which Google users are yet unaware. Regardless of the social network, just getting backlinks will never be sufficient.

Since we keep discussing changes of SEO strategy, SEO will be alive. It will live as long the search engines live. However, they will experience change to keep up of them. Now, we have to change techniques and concentrate more on readers with SEO as a support. You can add improved tactics for better change.

3 Top SEO Tips to Attract More Customers to Your Online Business Blogs

For any online business it is must to have more and more customers so as to get success online. It is important that you look for better ways by which you can easily attract more and more new customers towards your online business.

Although online business blogs helps a lot to grow your customers it need some basic touch of SEO and efforts so as to provide you success online.

It is therefore important that you look at these top 3 SEO tips that can help you to attract more customers to your online business blogs and can earn you more and more profits.

Create targeted keywords rich content for your blog

According to SEO consultants and experts, keywords are vital for your online business blogs. If you are unknown about it, you should get aware of them and start implementing them so that you achieve your goals faster.

Search for better keywords online and use free keywords tools to get some of your targeted keywords that can help your blog in getting indexed in search engines.

With the help of targeted keywords you can effectively reach to the top of search engines and can show up on first page of Google search in very less time.

Create high number of free backlinks by various linking methods

If you own a business website for your business, then it is crucial for you to understand effective ways of link building.

Link exchange, social networking, directory submissions, article submissions, bookmarking, commenting, etc. are some of the best ways by which you can get quality backlinks in a very short period of time. Get noticed in maximum social networking sites and grow your network.

One way backlinks, two way or reciprocal backlinks and three way backlinks are all very important for you to get in long run. Consider getting all these types of backlinks slowly and steadily.

Achieving them slowly will not categorize your online business blog in scams and you can attract more and more customers online by getting higher search engine rankings day by day.

You can submit your online business blog to blog directories and article directories so as to get maximum benefits by having more and more backlinks. Also consider submitting RSS feed to RSS directories so as to get better rankings and web exposure.

Hire SEO consultant and experts

If you are new to blogging and want to get better rankings and success soon, you can hire professionals and experts in SEO who can help you in achieving your goals.

Experience SEO Consultant work by targeting both On Page SEO (developing and updating keyword rich articles, designing, keywords, etc. that are on page) and Off Page SEO (link building, submissions, link exchanges, etc. that are not on page of your site) to help you fast in attracting more customers online.

Monitoring prospect’s behavior, tracking it down, and building strategies based on trends will go a long way in establishing and elevating the brand’s name and value. And hiring a good SEO consultant like seoexpert-london.co.uk will definitely take care of all these.

How to Increase Your Ranking After SEO Changes

With so many changes – and constant updates – to various search algorithms, it may be difficult to stay on top. All web owners want to know is how to provide content that is considered high quality and relevant by the search engines.

It is best not to try to game them but to work with the changes. Here are practical ways to increase your page rank and rating by the search results even after all the SEO changes.

Work on a Tight Niche

Avoid working on large websites that cover many different topics. You want to pick a tight niche. This benefits you in a number of ways. First of all, Google and other search engines like niche and authority websites. It is easier to determine if you are relevant and to show that you know everything that you are talking about.

Second of all, you will be able to create content that is unique, interesting to read and easy to understand for your readers.

This also makes it easier to find a keyword phrase to focus on. You want your niche website to focus on one particular keyword phrase, which will be included in the domain name and on the main page.

You can use variations of the phrase and similar phrases for the other content but you should always come back to that main phrase. This helps with ranking for that phrase without stuffing it into your content.

Find the Keyword Phrase to Optimize For

You need to do your research and this involves searching for the perfect keyword phrase to optimize for locally. It is not just about looking for the words that are searched for the most; they can be difficult to compete against other websites with.

You need to know more about the competition. You want keyword phrases that are commonly searched for but have limited competition; it makes it much easier to rank highly with.

Once you have that, you will be able to check the competition using that phrase. This includes looking at the page rank, the type of website it is and whether you can realistically compete with it. For example, going against forums with a blog could be beneficial for those searching for longer pieces for advice and not people’s experiences.

This takes time and it is likely that you will have a long list of possible keyword phrases. You want the best one for your main topic and can use other ones within the content.

However, think about whether the keyword phrases can actually be used naturally and work with the style of the content. For example, a recipe website may not have room for those talking about the history of a dish.

Write for Your Local Audience

Think the best thing to do is writing for the search engines? Wrong! You need to write for the people who will read your content. They determine whether your content is relevant to their needs and answers their questions.

You need to think about the type of searches people make with the keyword phrases and the answers that they want. If you answer their questions, they are more likely to link back to you, share with friends and read more of your content. This helps with your ranking as search engines see that you are considered highly relevant and an authority within your niche.

The best is to consider local audience and to work on improving your local traffic. If you are working on enhancing the rankings for your local online business you need to work on latest strategies that can make the things easier for you and your business.

Here are 6 Killer Uses for New Google My Business Posts that can help you out in improving the search engine rankings locally.

It is hard work to rank well in search engines but that hard work pays off in the end. It takes time as you need to do research, write for the audience and find topics that are highly searched for while having a small amount of competition. The three steps above are just the start.

Does Article Marketing Still Work After Panda Update

Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.

Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.

Article Marketing

What is Panda Update?

As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.

Panda update was designed to weed out poor articles.  The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.

Is Article Marketing Dead After Google Panda Update?

Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.

If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.

Factors to Consider Regaining Your Rankings:

  • Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
  • Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
  • Your article must be at least 500 words and should be useful, valuable and well structured.
  • Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
  • .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
  • Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
  • Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.

Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.

 

Techniques to Pull Traffic to Your Articles

The main reason we write an article or a blog or develop a website is for people to view it, read it and appreciate it. We always want more and more people to look at the work we do. There are certain techniques that if employed correctly will surely help your article reach a lot more people than it would without actually using these techniques. The quantity in which the readers visit your page or read your articles is called as the traffic that your article or web page generates.

Once we write an article and publish it on our blog, it is not wise to just let that article float on the internet. You will never be able to pull many readers to these articles as they will not be aware of such an article actually existing on the web. You will thus lose a lot of readers who might even have liked your articles. It is very difficult to get your article to the first page of search engines even if the article contains good keywords.

There are however some techniques that would not only help your blog attract traffic but also put it on the first page of search results on a number of search engines.

You can star off by submitting your article to one of the free publishing websites. One can easily find such sites on the internet. These websites will publish your article but unless you are very lucky they will not make it to the first few pages of a good search engine. This will however get you more traffic than you would get without the use of a publishing website.

Once your article is published you will have to put in a lot of efforts to promote it. You can make use of the social networking websites. These are a great source of publicity and the audience you can reach by sharing the link to your blog is huge. You can use the related webpages to promote your article. In case you also have a webpage you can work mutually with other web page owners and promote your blog or article.

The other technique is to get back links from other blogs or articles. There are many tools available on the internet, some of them are free, which can be used to generate back links to your article. The task of promotion of the blog or article is a continuous process if you want the blog to stay in the top few results on popular search engines.

Gust articles by popular writers are also an excellent technique by which one can draw traffic to one’s content. One can then involve more people to write articles for a certain fee so that they can then concentrate on expanding the blog and its advertising as such.

Be Articulate and Hold the Readers with Your Article Marketing Skills

Once you are into the groove of article marketing you would always have a yearning to hold the reader’s attention. This aspect will help you render better articles and will provide an avenue to grow in this business.

Articles which are written in an attractive manner would instantly grab the attention of the readers who most of the times get overburdened by the innumerable articles found in the internet. The general behavior of such readers would be to open and close the articles. You would not want anyone to show such behavior to your article. To save your unique article from such odd behavior, follow these simple steps.

Article Marketing Skills

When you start with article marketing innumerable thoughts flash through and it becomes very difficult to restrict your article in the word count. When a single fact is reiterated again and again in various forms the reader looses interest and focus. It is always advisable to keep your unique article short and state the exact points only.

Just Follow These Steps while Article Marketing

Many writers face a weird problem, i.e. they talk a lot in the introduction and finally when they have to end they cut it so abruptly to maintain the count of words that the end result becomes unfruitful. Hence a reader does not show any interest in the same. We need to balance and hold the momentum from beginning to the end.

To get the maximum exposure in the elite websites with your article marketing skills you not only have to write perfectly but you also have to be careful about the presentation. Form short paragraphs and bullet mark or write in bold about the key facts. This would make the life of the reader easy. If the method of question and answer is followed always it results in a compact and unique article.

It is very important to think the way a customer would think. It is quite obvious that through your marketing skills you would be portraying your classic thoughts but it might not be accepted.  What matters is the acceptance from the customer. Hence if you would wish to survive in this field you need to place yourself into the shoes of the customer.

Your unique articles should be such that it could change the lives of the readers. You need to create a visual impact through your articles. The readers should come back to your articles time and again for information.

 

Writing High Quality Articles Quickly for Marketing

To an article marketer continuous writing in a well structured and relevant manner leads to success. Mutual benefit to the writer as well as his or her client is the goal. Effective writing is the key for this Endeavour.

Slowly but steadily the writer gains the skill and capacity to deliver 5, to more than 5 articles in a matter of 2 hours or less. Once this is achieved it won’t bother the writer any more. With regular practice and interest the writer will achieve this goal.

Writing High Quality Articles

The following steps will help you to write high quality articles quite quickly:

1) The knowledge of who will read the article is necessary. The audience has an inclination to read what they want. Internet contains articles numbering millions which have not yet been read.

The reasons for this are many. But if one writes highly compelling, benefit-driven and good articles which abound with information and get listed in internet search engines because of optimization, then visitors to your websites and articles will target these every day. There are many alternatives for the reader. But the trick is to make the reader come to you again and again.

2) The size of the article should correspond to the information you seek to put across. Short articles containing 300 to 500 words are impressive in getting your point across, so articles should be short. If for some valid reason the article tends to be long divide the article into 2 parts.

This will fetch you credits for 2 articles. Dividing the articles into parts also helps the reader to ease his burden and relax a bit. The readers tend to utilize their precious time to effectively discern the information provided in your article. An unusually long article for information they are looking for may annoy the readers.

3) Don’t divert the topic. Readers tend to go away if the title and the following content are not a match. The main reason for the audience to choose the article is the topic. So you will have to make sure that you will not ruin your credibility and that you will not let the readers to believe that you have cheated them.

The readers online usually scan through the article before reading it word by word. If they find out that the key information they are searching for in the article is not there they tend to go away. Therefore adherence to the topic is very important.

 

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Benefits of Using a Writing Service

Oddly enough, a number of online entrepreneurs blatantly disregard the value of hiring a top-notch content generating agency for meeting their content needs. It is usually to their detriment and it’s quite common to come across such people on forums asking others about where they are going wrong. Their competition is triumphant and on the top of search engines while they are far behind and falling even more. It is completely natural for people to want desirable results very quickly. But, it takes a lot more effort to achieve internet stardom. Great writing is demanded because of the regular changes made in Google’s search algorithm and also its greater emphasis on quality. Adequate content is no longer relevant.

writing service

The content marketing strategy needs to be evaluated and focused. Even if it means that a business has to adjust its budgets to get access to a top-notch and popular writing service, then the sacrifice needs to be made. Content should never be viewed as an expense. Instead, a business should see it as means of improving their conversion rates and thus boosting sales. However, keeping permanent writers on staff is quite expensive and definitely more than necessary. It is not a practical solution for a business whereas using a service that specializes in providing content can prove to be cheaper.

A business doesn’t have to pay them regular salaries, provide office space or even give them any training. Moreover, having an in-house team doesn’t mean that it will always be creative as the writers may burnout or suffer from writer’s block at one point or another. A service has a large number of writers at hand and can delegate the task to different writers for coming up with unique, clever and fresh content. It is very convenient and also ensures that a business can get exceptional and quality content whenever they need it.

Flexibility is another benefit that can be enjoyed when content writing is outsourced. The writers can be hired when needed and given a deadline. They will be prompt and deliver excellent results as promised, as long as a reputable service is chosen by the business. The writers have lots of experience, skills and qualifications and this can prove to be a huge benefit. This is due to the fact that businesses often assign writing tasks to in-house workers, but they usually don’t have any experience in creating content, even if they have the necessary qualifications.

Apart from that, a writing service uses professionals who are updated regarding the latest techniques and format that’s to be used for writing appealing and interesting content. They can use various tools and software to do proper keyword research and figure out the relevant keywords. They are also aware of when and how to use the keywords without stuffing the articles with them. This is very important for an article to be approved by search engine crawlers. Hence, a business can rest assured that their needs will be met and they will benefit in the long run by using a reliable and reputable service.