Tag Archives: Web Design and Development

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages.

To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time.

Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with Search Engine Optimisation techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

3 Top SEO Tips to Attract More Customers to Your Online Business Blogs

For any online business it is must to have more and more customers so as to get success online. It is important that you look for better ways by which you can easily attract more and more new customers towards your online business.

Although online business blogs helps a lot to grow your customers it need some basic touch of SEO and efforts so as to provide you success online.

It is therefore important that you look at these top 3 SEO tips that can help you to attract more customers to your online business blogs and can earn you more and more profits.

Create targeted keywords rich content for your blog

According to SEO consultants and experts, keywords are vital for your online business blogs. If you are unknown about it, you should get aware of them and start implementing them so that you achieve your goals faster.

Search for better keywords online and use free keywords tools to get some of your targeted keywords that can help your blog in getting indexed in search engines.

With the help of targeted keywords you can effectively reach to the top of search engines and can show up on first page of Google search in very less time.

Create high number of free backlinks by various linking methods

If you own a business website for your business, then it is crucial for you to understand effective ways of link building.

Link exchange, social networking, directory submissions, article submissions, bookmarking, commenting, etc. are some of the best ways by which you can get quality backlinks in a very short period of time. Get noticed in maximum social networking sites and grow your network.

One way backlinks, two way or reciprocal backlinks and three way backlinks are all very important for you to get in long run. Consider getting all these types of backlinks slowly and steadily.

Achieving them slowly will not categorize your online business blog in scams and you can attract more and more customers online by getting higher search engine rankings day by day.

You can submit your online business blog to blog directories and article directories so as to get maximum benefits by having more and more backlinks. Also consider submitting RSS feed to RSS directories so as to get better rankings and web exposure.

Hire SEO consultant and experts

If you are new to blogging and want to get better rankings and success soon, you can hire professionals and experts in SEO who can help you in achieving your goals.

Experience SEO Consultant work by targeting both On Page SEO (developing and updating keyword rich articles, designing, keywords, etc. that are on page) and Off Page SEO (link building, submissions, link exchanges, etc. that are not on page of your site) to help you fast in attracting more customers online.

Monitoring prospect’s behavior, tracking it down, and building strategies based on trends will go a long way in establishing and elevating the brand’s name and value. And hiring a good SEO consultant like seoexpert-london.co.uk will definitely take care of all these.

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

Techniques to Pull Traffic to Your Articles

The main reason we write an article or a blog or develop a website is for people to view it, read it and appreciate it. We always want more and more people to look at the work we do. There are certain techniques that if employed correctly will surely help your article reach a lot more people than it would without actually using these techniques. The quantity in which the readers visit your page or read your articles is called as the traffic that your article or web page generates.

Once we write an article and publish it on our blog, it is not wise to just let that article float on the internet. You will never be able to pull many readers to these articles as they will not be aware of such an article actually existing on the web. You will thus lose a lot of readers who might even have liked your articles. It is very difficult to get your article to the first page of search engines even if the article contains good keywords.

There are however some techniques that would not only help your blog attract traffic but also put it on the first page of search results on a number of search engines.

You can star off by submitting your article to one of the free publishing websites. One can easily find such sites on the internet. These websites will publish your article but unless you are very lucky they will not make it to the first few pages of a good search engine. This will however get you more traffic than you would get without the use of a publishing website.

Once your article is published you will have to put in a lot of efforts to promote it. You can make use of the social networking websites. These are a great source of publicity and the audience you can reach by sharing the link to your blog is huge. You can use the related webpages to promote your article. In case you also have a webpage you can work mutually with other web page owners and promote your blog or article.

The other technique is to get back links from other blogs or articles. There are many tools available on the internet, some of them are free, which can be used to generate back links to your article. The task of promotion of the blog or article is a continuous process if you want the blog to stay in the top few results on popular search engines.

Gust articles by popular writers are also an excellent technique by which one can draw traffic to one’s content. One can then involve more people to write articles for a certain fee so that they can then concentrate on expanding the blog and its advertising as such.

Squeeze Page Traffic Using Article Placing Techniques

With many new Search Engine Optimization techniques being introduced in the market every day, the basic technique of fitting in to the needs of the seeker often gets ignored. This age old technique however is an excellent method to draw more people to your blog and to your squeeze page.

There is often a scenario that the users look for the articles specific to their needs. The placing of articles in a group where you most want it to be read is a method to pull in more traffic to the page. In this way you can establish a relationship with the audiences and get them to not only come back but to also recommend you to other readers.

Squeeze Page Traffic

The article marketing techniques are essential to make sure that the things you write reach the audiences. The best way is to give the users the articles they are looking for. If a person on the internet is looking for a specific article or advice or information on a particular topic, and the person happens to look into your article or page, if the person finds this articles satisfactory or something he can put to use then the person is sure to come back to the page and also suggest the same to his acquaintances.

This is a technique that is tried and tested on a number of occasions yet it remains one of the most effective. This technique helps build long time relationships with the readers. The squeeze page becomes popular due to its utility and thus gets a lot of traffic.

The content of your squeeze page needs to be effective and find the right solution for the reader visiting it. The page needs to be updated regularly. The page needs to be placed in a category or group such that it meets the requirements of a specific search.

If your articles are related to the world of sports then make sure that the keywords place it in a group where they are being searched for sports. The content must also be well written and thus if you are not comfortable with the language you can hire writers to do it for you. They writer will not charge you more than a dollar for a 100 word article.

Make sure that the right information is sent to your readers. The content needs to be such that the need of the reader is met and he comes back to you in case he needs some more information later on. The business of articles and webpages runs on relationships between the writers or owners of the articles and the readers and this relationship should be handled with utmost care.

 

Web designer tips: How to build a positive professional relationship with your clients

When you create a web design for a client, it is rarely a one-off project. Most web designers end up working with their clients over an extended period, as they often require tweaks, upgrades and additional design work at some point or other. The better you handle client relations, the more likely you are to profit from them, both financially and in terms of your reputation. In this article we will share our top tips on how to build a positive professional relationship with web design clients.

When meeting with web design clients face to face, show that you are taking on-board their suggestions by noting them down.

Listen to your clients

It is important that your web design clients feel like you value their opinion and input, therefore it is important to show that you are listening to them and taking their suggestions on board. If you are meeting face to face with clients, try to make good eye contact with them, whilst also noting down their key points. When it comes to showing your web design client the finished result, be sure to explain how you have incorporated their ideas into the design and how you have built the website with their needs in mind. This will show them that you care about their business and the work you are doing for them.

Be transparent

As a web designer it is important to not only sell your services to customers, but your personality too. You should be transparent about who you are and what you are capable of doing. If a client requires a service that you are unable to provide, recommend someone who can help them. The more honest you are with your client, the more likely they are to trust you and your services.

Educate your clients

Web designing and development is tricky, which is why clients come to you for help and do not try and do it themselves. When you take on a client, it is important to educate them about the web design process as much as you possibly can. The more information you provide, the more informed decisions they can make about their web design. By making more informed decisions, clients are more likely to be happy with your finished product and we all know happy clients usually leads to more work and recommendations!

 

Do you have local web design clients? If so, why not pop into their workplaces every so often to see how they are getting along with their website? This will show them that you care and are available if they need any additional work doing.

Improve your communication skills

In such a competitive industry, web designers need to find ways to make them stand out from their competition. As mentioned before, a great way of doing this is by showing your personality. The majority of the time, clients will base their choice of web designer on who they get along with the best, as well as their skills, experience and rates.

All business owners value communication, therefore making it important that you show that this is one of your strengths. Keeping in contact with your clients throughout the process, whether this is to ask them questions or give them an update on their web design, is a great way to build up a positive professional relationship. Rather than sending emails back and forth, pick up the phone every once in a while or pop into their work place. Trust us – it will make a huge difference to your business relationship!

Conclusion

Today web designers are required to do so much more than simply design their clients’ websites. In order to remain competitive and build profitable professional relationships, they need to sell their personality and people skills too. Whilst efficiency is paramount, it is equally as important to spend time getting to know your web design clients and showing them that you value their business in order to stand a chance at building long-lasting professional relationships that lead to recommendations and additional work.

Image credits:Victor1558 & Victor1558

 

Effective SEO Press Release for Online Reputation and SEO Backlinks

Effective SEO Press Release generates a clear buzz about your company and helps you in building a strong online brand and reputation for your business. This further has the greater ability to enhance your profits by increasing the customers for your business.

As you might be aware of the importance of one way links, these press releases helps you in getting very best  quality of one way backlinks that holds importance in your search engine optimization (SEO). SEO Press Release is beneficial for you to get quality one way inbound links for your online business websites and blogs pages.

SEO Press Release

It is today becoming harder to get quality one way inbound links for your websites. But SEO press release has served well and made this task easy for you. This is one of the best ways of achieving incoming links by helping you in submitting free or cheap press releases.

This way of getting backlinks for SEO is very much helpful for you and creates link juice without spending lots of money into your business. Moreover an SEO press release also acts as a primary way to deliver news and updates taking place within your company.

To make your SEO press release effective and efficient, you need to consider some of the primary things that help to make your press release submission worth. First of all while writing the press release you should write it effective and compelling so that it gets perfect search engine optimized.

It should be in a manner that your reader just gets attracted towards it. Content that is created should directly hit your potential customer’s mind so as to make it efficient.  If you think that writing is not your best job you can even invest in hiring a writer to do your SEO press release writing services.

Secondly the content you need for the SEO press release is to be well written and include all the essential elements like effective and relevant keywords for the SEO purposes. Also make sure that your online releases have attractive headlines. This should be as efficient to grab your target market’s attention that can create better profits for you.

The best way to attract your customers and to make your SEO press release effective is by making first sentence of your press release attractive. This makes the reader to continue on and makes them really interested in knowing about your services and business.

 

How Better Web Design Helps in Lowering your Website’s Bounce Rate

Having a visually attractive and organized portal is very important where customers are god. Doing so would not only ensure that your customers stay loyal to your products and also fetch you new customers. Technical advancements in web development have led to creation of web portals that could not have been thought of previously. The better the visual treat, the more it would be liked by the customers. Not to mention, use of such high web standards also injects the feeling of being a premium brand in the minds of your clients and customers.

Lowering Bounce Rate

Hence, it is evident that web design and technology has, and would continue to produce ground-breaking innovations that if put to the right use using the best methods can turn out to be immensely successful in making your brand globally recognizable and followed. This not only boosts your sales but also gives your company an edge over your rivals. Also it is glad to know that a better web design helps in lowering the bounce rate of your website which matters a lot.

Does a high bounce rate matter

Bounce rate today matters a lot in this competitive online world. Websites and businesses with higher bounce rates are no where capable to stand high in competition and have to face failure sooner or later.  To make your site more reliable in the eyes of search engines and your potential customers you need to work harder to make your website look compelling. This will help you lower the bounce rates and gain more profits.

Hiring a professional team can help you lot in doing so which will help you know all your High bounce rate analytics. Also they help make your site better and to get better rankings in search engines by giving it a better look that lowers the overall bounce rates. More people and potential customers now visit to see your business and remain longer to see your services and products you are selling.

To check out more on Does a high bounce rate matter, you may look at the site here that will help you a lot.

 

7 Tips On How To Step Up Your Search Engine Optimization

Every mind of any well-informed businessperson is thinking on ways of improving search engine optimization. Research shows that approximately over 90% of SEO users do click on organic search results and get over paid, and 89% of consumers use search engines mainly to create decisions concerning purchasing.

This raises a lot of concern whether the remaining 11% did not understand the question correctly. Recent adjustments to algorithms of Google have firms across the globe doubling or even tripling up their constant efforts to ensure that they optimize search. Search engine optimization is and will always be important no matter what all the other search engines will probably try to follow suit. Kindly use the following ways to improve your search engine optimization.

Search Engine Optimization

a)      Understand your number – Use analytic measures to identify how individuals are getting to know your website and the kind of keywords that are leading them there. Experiment and weigh all efforts, add the number of referrals from the search engines and replicate those that seem to be functional. Keep watching the rank of your page and any stimulants that can improve it. It is until you identify what assists it is when ought to keep your efforts up and focus.

b)      Permalinks and headings – It is important to involve your top most keywords, like say, ten keywords, in page headings and permalinks. This is a textbook way of improving search engine indexing.

c)      Keywords – Identify your top most keywords and use them appropriately in your articles and blog posts, and on your individual website. The reason behind this is to ensure that you are authentic.

d)      Internal links – An effective method to encourage the improvement of click through is by linking to your site internally. This is Google’s way of weighing engagement on your individual website. Instead of using arbitrary phrases such as ‘click here’, make sure you hyperlink the keywords.

e)      Share the love – Ensure you balance the links to your internal sites with those on the external sites. Remember, search engines will always be looking for evidence of relationships across the web. Appreciate other resources and sites through linking back and you will find that they will always reciprocate in the same way. In fact, one of the best methods to add flavor to your website is by having a greater and better websites link to your individual website. Public relations and partnerships build this scheme of awareness.

f)       Image optimization – Spiders crawl comments and text to both your site and images. Therefore, ensure that you tag your images using a keyword rich text.

g)      Use HTML – Proper websites do not use Flash. In some cases, it may seem to be good during special effects, but it destroy search. However, websites created in HTML are simpler for search engines to crawl, while those created mainly in Flash may not necessarily be searchable on all models on phones.

Do away with black hat techniques. Never undo any kind of your individuals work using sneaky techniques, as you will get punishment from Google. Specifically, avoid cloaking, keyword stuffing and duplication.

Author Bio:

James White aims to become a renowned name when it comes to coming up with innovative Internet Marketing/SEO strategies, similar to Eric Schiffer.

 

Things to Check Before Choosing Web Designers from Website Design Companies

It often happens that people face a good amount of difficulty when it comes to hiring a web designer for their website. There are many who are not aware of what to look out for while they need to find the right web designer for their firm. Remember the look of the website for your online business acts as an important factor in sustaining the interest of the visitors.

It is not uncommon to find instances when many people found the look of a page to be dull and therefore did not find it interesting to read the page content. Thus you must always hire a professional who can deliver the exact result that is required for the smooth running of the business. There are few important factors that you must keep in mind while hiring a web designer.

Web Design

Check the portfolio

The first thing that you need to do is check the web designer’s portfolio. Generally, designers have their own website that contains his or her sample works. Go through the samples and check whether they appeal to you. It is the portfolio of the designer that should give you an idea of the skills of the designer.

Look out for the prices

Since expenditure is a big concern, being the owner of an online business, you must have a clear idea about the expenses involved. The cost will depend on the type of the project the designer has been asked to work on. It is dependent on the number of pages in the website, the design pattern, the look and other special features such as contact form, newsletter subscription box, video or audio clips, flash animation etc. The designer is likely to give you an estimated charge based on these factors. Sometimes they even charge on an hourly basis.

Get an idea about the production process

Make sure that you have a discussion about what your involvement will be while the website will be created. Get an idea about the design process. You should also make it a point that you can give your inputs as well.  If you have a distinct image in your mind about a particular style, you must not hesitate to talk about it with the designer. Also clarify that you get regular updates while the website is being designed.

What will be the timeline?

Unless the designer has some basic input from your side, he or she will not be able to start working on the project. They will need an idea about the type of pages, the content matter, the styles, logos and other essential things before they can start creating the design. Based upon these, the web designer should be able to tell you about the estimated time that will be needed to complete the project.  This can also include the time required for the revisions.

Go through the Testimonials

You must not feel hesitant to ask the designer for some testimonials. It is always a wise idea to go through the client testimonials since they give a good idea about the quality of work he is capable of producing.

These are some of the basic things to focus on before you make the final choice of a web designer. Since word of mouth is not enough for you make the final decision, make sure that you verify these points personally before you choose web designers from the website design companies.

Author Bio: Shirley Jones is a content writer who has several articles on website design companies and writes article on to her credit. Shirley has been associated with the internet marketing industry for a long time.