Tag Archives: Web content

How to Increase Your Ranking After SEO Changes

With so many changes – and constant updates – to various search algorithms, it may be difficult to stay on top. All web owners want to know is how to provide content that is considered high quality and relevant by the search engines.

It is best not to try to game them but to work with the changes. Here are practical ways to increase your page rank and rating by the search results even after all the SEO changes.

Work on a Tight Niche

Avoid working on large websites that cover many different topics. You want to pick a tight niche. This benefits you in a number of ways. First of all, Google and other search engines like niche and authority websites. It is easier to determine if you are relevant and to show that you know everything that you are talking about.

Second of all, you will be able to create content that is unique, interesting to read and easy to understand for your readers.

This also makes it easier to find a keyword phrase to focus on. You want your niche website to focus on one particular keyword phrase, which will be included in the domain name and on the main page.

You can use variations of the phrase and similar phrases for the other content but you should always come back to that main phrase. This helps with ranking for that phrase without stuffing it into your content.

Find the Keyword Phrase to Optimize For

You need to do your research and this involves searching for the perfect keyword phrase to optimize for locally. It is not just about looking for the words that are searched for the most; they can be difficult to compete against other websites with.

You need to know more about the competition. You want keyword phrases that are commonly searched for but have limited competition; it makes it much easier to rank highly with.

Once you have that, you will be able to check the competition using that phrase. This includes looking at the page rank, the type of website it is and whether you can realistically compete with it. For example, going against forums with a blog could be beneficial for those searching for longer pieces for advice and not people’s experiences.

This takes time and it is likely that you will have a long list of possible keyword phrases. You want the best one for your main topic and can use other ones within the content.

However, think about whether the keyword phrases can actually be used naturally and work with the style of the content. For example, a recipe website may not have room for those talking about the history of a dish.

Write for Your Local Audience

Think the best thing to do is writing for the search engines? Wrong! You need to write for the people who will read your content. They determine whether your content is relevant to their needs and answers their questions.

You need to think about the type of searches people make with the keyword phrases and the answers that they want. If you answer their questions, they are more likely to link back to you, share with friends and read more of your content. This helps with your ranking as search engines see that you are considered highly relevant and an authority within your niche.

The best is to consider local audience and to work on improving your local traffic. If you are working on enhancing the rankings for your local online business you need to work on latest strategies that can make the things easier for you and your business.

Here are 6 Killer Uses for New Google My Business Posts that can help you out in improving the search engine rankings locally.

It is hard work to rank well in search engines but that hard work pays off in the end. It takes time as you need to do research, write for the audience and find topics that are highly searched for while having a small amount of competition. The three steps above are just the start.

5 Qualities of Powerfully Successful Social Media Campaigns

Nothing has proven to be quite as successful at rocketing your blog to fame as social media.  Yes, SEO is important.  Sure, content might be king.  But what is a king without a kingdom, a following? If social media is an important part of your marketing strategy as a blogger — and you know it should be — make sure that your campaign has these qualities:

AuthenticMcKinsey Quarterly recently reported that “the trust gap between consumers and things in general is widening.”  Given that one of the most important functions of social media is to build trust between you and your readers, it is obvious that any social media efforts you make have to be genuine, and framed as authentically as possible.  Don’t be overly self-promoting, engage with your readers on a personal level; send social media updates that are full of personality and charm.

Agile:  This might not be one of the qualities you expect to see in a list about social media campaigns, but the truth is that changes in the social media world happen in the blink of an eye, and you have to be able to respond just as quickly.  Don’t build a campaign that is so expansive that you don’t see the small changes.

Positive: All your social media efforts should be appeal emotionally to your readers.  Instead of focusing on getting a message about yourself and your new content out, try to foster a positive emotional response from them when you post.  The way to do this is to “turn happiness into a resource,” as McKinsey Quarterly puts it.  What drives your readers’ happiness?  The answer to this question will help shape your social media campaigns

Unexpected:  It is pretty amazing to see how quickly paradigms form with new technologies — already there is a generally standard method of posting social media updates.  Any time you deviate from this standard, you will pique the interest of your readers.  Visual components are especially effective when trying to catch your readers’ attention.

Shareable:  Making your social media updates shareable is paramount to the success of your campaign.  Your campaign could have all the above qualities in spades, but if you don’t provide tools that make it easy for your readers to share your content, it is very unlikely that your campaign (or your content) will ever leave the ground.

Blogging is a great way to bring in extra-income or even replace a traditional job, but if you don’t have the marketing tactics to support your blog, it’s unlikely that you will ever see the kind of success that you want.

Some are naturally better suited to blog, such as students at online colleges who are often already familiar with the technology and are in many cases online for a great part of their day to begin with, but anyone can learn the principles of a running great blog.

It starts with analyzing what you are doing, and comparing it to what works.  Review the list above and ask yourself what you could be doing differently to get your blog popular.

 

Select the Right Size for an Article

Opinions differ from person to person online about how long and informative and good article should fare. Some people who read online say 200 words are enough; whereas some say there an article should contain at least 700 words to generate a good traffic.

The one thing we should remember is that the article should be tailor made to fit the requirements of the reader or the audience. The size of the article should not be too short or too long for the information you wish to share. The technique to guess the right size of the article is usually determined by the quality of the content contained in the article. The better the article the shorter it is but it should encapsulate all the knowledge and information the readers seek to read online.

Right Size for an Article

The purpose of the article really matters about how long it should be. 250 word articles or less are enough to generate back links when they are submitted to article directories. Articles should be tailored to be of a particular size depending on its readers and purpose of the article.

Atleast, articles should be of 250 words or in excess if the purpose of the article is to generate traffic as needed. 300 to 550 word articles are of good length if the aim is to target and get picked up by content search by webmasters. A 400 word good article will be enough and satisfactory for their needs. An article which is too long may bore the reader and the writing should be to the point and short as possible but it should pack all the information in a succinct way.

An article with valuable information to catch the eyes of readers and to generate traffic to your website can be of the size of 300 to 400 words. It depends upon how you want to appear to the reader. That is to portray you know what you are writing about and also that there are limits to the information and knowledge you can provide.

Making the readers to stay with your website and read what you write is your niche. An article of say perhaps 350 words will be sufficiently effective and long enough to be informative and keep the reader to seek your writing for additional information because they will tend to feel you are the expert in what you write about.

 

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