Tag Archives: SEO

Google Penalizes Over-Optimization through Penguin Updates

There is widespread criticism and speculation over Google’s Penguin update. For people who have no idea about Google Penguin update: this is the name given by Google to the web spam update that was released just a few days ago. This updates sought to penalize websites conducting over-optimization.

Google has turned the world of SEO upside down. Their new algorithm targets websites which are over-optimized. To understand the meaning of over-optimized it is important to understand two types of SEO: Black hat and White hat. Black hat is an SEO process where experts try to trick Google while White hat SEO practices are in accordance with Google’s practices.

Black hat SEO is also known as black hat web spam. To achieve higher rankings many sites use technique that never benefits the users. It is a sort of shortcut for earning high page rankings in Google. Black hat SEO provides ground for undeserving sites to get high rankings. There are various types of web spam techniques used such as link schemes, keyword stuffing, etc. Google has always been against these evil practices.

Google put forward a few points defining web spam or over-optimization. Earlier Google launched a new page layout that sought to reduce the rankings of websites not providing good content to the visitors on a regular basis. After this came the Google Penguin updates. This update reduced the rankings of websites not abiding by the existing quality guidelines set by Google. Though Google has been against web spam right from their initial days, but the changed algorithm marks a drastic improvement.

Penguin would make sure that web spam is reduced and high quality content is always available online. Google has still not discussed their specific signals, because they do not want the black hat SEO experts to manipulate new way outs just yet. Google wants the webmasters to develop quality websites and provide good experience to the visitors. Penguin also cries out for the use of White hat SEO processes at all times instead of web-spamming.

It is quite clear that Google wants to make online world more visitor oriented. Proper SEO training and knowledge is thus essential. The webmasters using spam tactics for improving their ranking have no place to hide now. But, which spam tactics are not allowed by Google? Keyword stuffing and spun content are two examples.

Keyword stuffing is one of the foremost techniques used by Black hat SEO experts to insert more keywords in the page (for which they would like to rank). Keyword stuffing is easily decipherable. It is like throwing all keywords into one section of web content. Such content are only for the web spiders, human visitors cannot derive information or sense from it.

Spun content on the other hand is one piece of original content that is reorganized and then republished multiple times. Some words in the content are shuffled here and there to fool the plagiarism checkers. But the content remains the same throughout contents. There are links put into the content to increase the internal link structure of any website.

5 Top Reasons to Use WordPress Online Business Blog as your Business Website

Most of you bloggers must be in love to use WordPress as your best platform for blogs. Most of you also know what is blogging and How to blog with WordPress.

wordpress

But for those who are not aware of why to Use WordPress for your webite or blog, here is some tips why to choose this as only blogging platform.

Using WordPress you can easily go for transforming your online business blog into your real business site you could easily do that with the help of this top blogging platform.

Then you can easily go converting a blog into a website and can gain huge success over time by using WordPress. Just keep in mind and  stop calling your blog as a blog. Start calling it a website when you use WordPress.

So here are the top 5 reasons for you to use  WordPress as your favorite online business blog.

1- Easy to install

WordPress is a best and easy to use blogging platform that is very easy to install with every hosting program. You can simply install your WordPress blog with a few clicks and get it done at no extra costs.

2- Very easy updating options

Besides installing, this is a blogging platform that has very easy updating options for updating your site’s content. It uses WYSIWYG (what you see is what you get) editor. This is as easy as using your MS Word editor and you can edit and add all your updates easily with only few clicks.

3- Plenty of attractive Plugins to customize with

Plenty of attractive and ready to install Plugins serve you best for increasing the functionality of your WordPress Online Business Blog and you can perfectly use your blog as your professional website.

4- More Professional looks

According to reliable web developers such as web development San Diego WordPress provides you much professional looks for your website than any other blogging platform. This is the main reason why people just love to use WordPress. With the wide variety of professional themes and templates you can just customize your site according to your online business needs.

5- Search Engine friendly Atmosphere

This is the greatest feature of WordPress blogs. People fear of SEO (Search Engine Optimization) work that is needed for their websites to grow. But while using WordPress as your favorite blogging platform you may feel free about it as it provides you some of the best Plugins for your whole SEO work.

So with whole lots of advantages and benefits you should start using WordPress as your online business blog. Use WordPress now and see the difference it creates for your business.

5 SEO Tips to Avoid

There are a lot of advertisements online which guarantee that they are effective in driving traffic to your website. However, you can’t really be certain which ones are genuine and which ones are fake.

seo

If you really want to make the best out of search engine optimization (SEO), you have to be knowledgeable about it.

Not only that, you also need to be aware about the things you should avoid because there are a lot of SEO tips out there that can mislead you or worse, even jeopardize your business.

 

Well, here are 5 SEO tips you have to avoid while hiring a Cheap SEO:

1. Avoid hiring a person who promises you a number one search engine ranking. Take note that this is nearly an impossible task so there’s no sure guarantee that you’ll get the number one spot in search engine ranking. Remember that there are a lot of things you can’t control. Sure, you may have a hand over variables essential for the ranking such as keywords, inbound links, and optimizing your website for crawlers but there are still other variables out of your reach. For example, you can never manipulate the strengths of your competitor’s site. You can’t also control inbound links of competing websites and pages. No one can ever assure you of high rankings.

2. Avoid hiring a person who will submit your site to hundreds of search engines and directories. You don’t need to pay someone just to help you get listed on search engines and directories. That is practically bogus! There are already lots of search engines already controlled by Google, Yahoo!, Bing, or Ask and they perform 100% of internet searches. Take note that you can get your website indexed for free if you’re already accessed to the internet and your pages are readily available to visitors.

3. Don’t hide or disguise links. Remember that a search engine looks for keywords in specific areas (title and content). If you list keywords outside of the title or content, or if you hide this from users, you can get penalized for it. Your content could be missed if it is not properly formatted because web crawlers can identify which pages match specific queries.

4. Don’t stuff meta tags just to get higher rankings. Search engines don’t use meta tags in order to determine page ranking. But if you want a more standard description, you can use the description “meta tag” for search engines. Google can easily pick this up.

5. Avoid using link exchanges with unrelated content. Using inbound links from other websites can help you increase your position in the search listings only if you use related content.

As you can see, there are a few things you should avoid doing when you get involved with SEO.  Just remember, work for the audience, not the search engines.

Video Backlinks Helps Getting More Hits to Your Website

You are keenly submitting your tutelages to the varied article directories to increase your traffic as well as your website grading, but all in vain. You have tried hard to find the loophole, but it is adamant to not to work. Me too have fought hard in establishing myself, the reasons I was lacking, and you might be lacking could be the same i.e. video marketing.

Ever tried to get out of the routine back-linking, and try to renovate them into media formats? This idea didn’t click, Okay but why not give a try and see. For me it certainly worked, it will work for you too. While trying out these kind of online marketing tactics, one should consider it from the similar kind of view point i.e. SEO viewpoint.

Video Backlinks

Audio video marketing is considered to be the highly effective medium that attracts visitors to the website. When there is huge number of masses starts taking notice of your visuals, than there are high possibilities that they are going to be glided to many places.

Now that your videos are having enough mobility, they habitually are getting noticed into varied search engines that help them to get the better page standing. Through this method your video backlinks helps you to get the latent output, which is still a dream to achieve both in monetary as well as getting recognition.

I am going to explain it here that why video backlinks plays a major role in reaching the superior website ranking. Being a non-techie person, I was not able to process further, but the know-how of the SEO pattern certainly helps with your video marketing campaign to get you the backlinks.

While marketing your site, we calculate how many backlinks you get back on your website. With an example it would be easy to do it. If your advt. appears on the main page of the magazine or newspaper, a lot number of masses are going to ask in and find it about, so think will it bears the similar influence if placed that advt. on the second or inside page? I don’t have to answer this, we all know it. So, if you have designed a potential video you are for sure going to great traffic of backlinks.

How many times people visit your website and is clicked for any number of reasons, all these activities are tracked by these searched engines, and if these clicking’s are showing a substantial figure then it will spontaneously give you the authority of your web content. With the help of audio video marketing there are high prospect to enhance your clicking.

You just have to gather 4-5 pictures relevant to the web page and think of appealing tag lines using a video application that simply merges with the pictures, get some sound in it and you are done it all.

Video backlinks are the primary components that help your website rank better in the search engines. With the increase in your backlinks means your videos are actually doing good and helpful in driving traffic to your website.

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

How to Get a Good Page Rank?

Here is a help for those blogger friends of mine that are new and cannot manage to invest much into getting better Page Ranks by the SEO tools like, submitting website to web directories, submitting article to article sites, etc and also can not invest huge sum of money with the SEO Experts.

With this help you can get a Good Page Rank without Investing Money. There are few things which determine the page rank of your site and if you actually want it to make better, and then you should invest much of your hard work and time in doing this, if you cannot invest money on it.

First of all the Age of your site affects the Page rank. It takes time to get a better Page Rank. Number of back links, linking to you also affects the Page rank. If you simply have back links with the high page ranking sites, it takes no time for you to get a good page rank for your site too. Since content is always the King. You can have a good page rank if you regularly give some actual good content to your site.

Another brilliant way for increasing page rank and Quality Links is to comment on blogs with high page-rank. But keep in mind that comments that you make should be relevant to the content of the article because if not, your comment may be removed by the blog owner.

Do not be too often commented on the blog because it can be suspected as spam and search engines hate it. As much as possible get links from websites that have the same topic with your website.
It is also necessary to have a Good back links than to have more back links.

Good back links are those, which are from the sites having good Page rank and which match with the content of your website. For instance, if your fashion site is back linked with some health web site, it will not have much importance. Preferably back linking with the sites having same key words as yours will count much in Google Search engine optimization. You may get such links free, by exchanging or you may get it by paying for that.

Page rank is a major factor that Google uses to rank a particular website or a blog. The page rank shows the importance of your site to Google and whether it is indexed in it or not. Better is your page rank better is your website. Most internet marketers want to increase their Google Page Rank.

They believe that a higher PR will automatically results in a better ranking for their search terms. In some case it may be true but most of the time it is not. Why? Because Google take into account the content of the page providing your link.

While reciprocal links are also valuable and easier to get, one way links are supposed to be having more importance. So I recommend investing a little amount of money for getting a better Page Rank and after wards people will pay you for having a better Page rank site, if you want it. We will cover the articles later on How to Earn Money from the Good Page Rank sites.

Benefits of Internet Marketing and SEO for Small Businesses

Internet is now all around. It’s basically running with our blood in our veins, as it is very hard to think of living without an internet in today’s fast pace world of technology. Millions of online businesses are now running and trying hard to succeed online by getting themselves ahead of competition. Thousands of new and smaller ones are sprouting each and every week and again trying hard to establish themselves in this tough competition.

SEO for Small Businesses

Have you ever thought of what is the basic need of these businesses so that they can survive and can gain enough momentum to reach at the top?

Effective SEO and internet marketing is the essential and most crucial aspect that can decide the success and growth of any business today. Everyone is talking about Facebook, Twitter and other popular social media sites that are now used for getting better exposure and for effective marketing purposes.

More and more people are searching for their queries on these social media platforms and using them to find about what they are interested in. This has been well exploited by online businesses and internet marketers for marketing their business for free.

Internet marketing a part of SEO

Internet marketing has today become an essential part of SEO. Social media platforms are not only used for getting better exposure for businesses but these are the most trusted platforms where one can easily and satisfactorily rank their business and websites, better in search engines.

As a result if you are looking for selling your products and services online, it is very affordable for you to market it on these social media sites where you can tell everyone about it conveniently. In return, following this effective internet marketing strategy for your business promotion you get highly targeted traffic that has potential to convert most of the time.

This is exactly what you are aiming at. Isn’t it?

What you exactly need for benefitting from internet marketing

No wonder that social media marketing and search engine marketing are the two most crucial parts of internet marketing. And concentrating on both can help you achieve success very fast. All you need is the consistency and hard work. Of course you can invest time or money or both for it. Hiring best services and skilled professionals for managing your marketing can help you get better returns on your investment.

Hiring a professional, virtual assistant or a SEO company eases your task and helps you in managing your time and money where you can utilize yourself in other core objects that are more important for your business and can get you higher profits. Hiring a SEO company also helps you in sorting out all the basics needs of your business and websites and helps manage all the on-page and off-page optimization work together with internet marketing.

In all, SEO is not at all complete without proper internet marketing strategies and techniques. And if you are really concerned about your small business and want to convert it into more reliable and stronger brand, you need to concentrate on internet marketing methods that comes handy with search engine optimization.

This is a guest post by Rajkumar Jonnala. Cable management has been a topic of interest for Rajkumar Jonnala. He does his own research works and digs deep in to their features. He writes a lot about Cable management and cable tidy and keep his friends updated on the same.

 

How Can SEO Writing Help with Google Ranking

You all know that Google ranking is important for all the sites that require getting profits online. But not all people know about how Google ranking works. There’s varied formulas and methods that are obtainable to get nice Google rankings. Knowing these methods along with knowing how Google rank your pages will help you out in getting nice profits online.

SEO writing is such process by which you can make Google to rank your WebPages well. Google and other major search engines love to rank the sites that are nicely formatted and have nice articles. With nice SEO writing and SEO articles on your web-site you can rank well and can gain increasing profits day by day. The way you plan and strategize is the main factor that affects your rankings.

When somebody search for something on web, Google works for it and provide the results in the matter of seconds. At first it finds the page that contains the exact query term and ranks them relevantly.

And after determining the importance of each different page individually it provides the results. The importance of each page is determined by number of factors like quality of articles, WebPages backlinking to the pages, etc.

In case you are expecting the nice Google rankings overnight, forget it.

It is a slow and steady process and search engines like Google takes some time to index and rank your site well. Lots of giant sites take months to rank on first page. And you cannot even think that lots of business people and online marketers invest thousands of dollars each month to get better rankings. It is therefore important that you work slow and steady and gain the results.

You ought to also understand the scoring method of Google. You ought to work as Google wishes you to and then are you able to only get desired results of best Google rankings.

As you have already heard that nice articles are the king, SEO writing helps you much and provides you the desired results in very short span of time. And the article that is search engine optimized adds the additional flavor. The results will come itself when you have the nice articles on your web-site.

Here you can find a free guide to get into article marketing success online. This easy to understand free guide for article marketing success can be highly valuable for you and can help you get enhance your business profits in no time at all.

How Can Article Writing Get Traffic to Your Websites?

To get high traffic to your websites acts as the biggest achievement for a successful enterprise. It resembles the success of your internet business as well. To become a good traffic attractor the basic requisite you should have is the flair to good marketing skills. You need to do it by interest not by necessity.

Article writing is one of the most profitable ways which connects you to the rest of the world. What you write represents your individual personality to the world. Readers like reading relevant and to the point piece of writings only.

Article Writing Get Traffic

There are some proven ways to get traffic to your website through article writing. Some of such ways are given below:

Concise and relevant Article writing for the readers

To get good amount of traffic on your website you can incorporate an easy method of gaining full attention. Online readers like reading about the interesting stuff whenever they get a chance to. So incorporating article writing and posting relevant and concise articles on your website can drive more traffic.

Top article directories and search engines should have access to your articles so that greater amount of traffic could connect to your website anytime. Providing valuable and good quality article through article writing can increase your traffic multiple folds in a small span of time.

Posting classifies advertisements

Around a million of users are online all the time throughout the day, thus classified advertisements or we can say ads when posted on WebPages help the webpage owners to make good amount of money there and then.

These advertisements are regarding products and services which a reader might like to subscribe to. Promoters make agreements with webpage owners for posting their ads over the WebPages for some amount, and that amount works well for the webpage owner. They get easy finances and heavy traffic by this.

Search engine optimization

Search engine optimization is a quick fix method to gain larger amounts of traffic to a site. These are the common search engines which provide users the facility to search anything on the web world.

When a site brings a search engine on its webpage majority of the readers get used to it. They start sticking to that site. SEO works on the keywords which can be distributed in the form of MetaTags, title, article and alternate tags of the graphics on the WebPages etc.

Whatever you choose article writing goes with all. There needs to be good articles and text so that it impresses the people and helps you gets more traffic and profits in return.

7 Questions to Ask Yourself Before You Publish Your Content

You’ve just written a fantastic piece of web content. You’ve cleaned it up, checked your spelling, and fixed all the grammatical errors. You’re ready to hit the “submit” button, right?

Don’t hit that button just yet! Have you considered your audience? Your headline? Your promotional strategies?

No?

Then your piece isn’t ready for publication. Here are seven questions you need to ask before you hit that submit button.

1) What is this content really about?

Don’t say photography. Don’t say it’s about pet care, fashion, or social networking. These are all great examples of subjects, but your content needs to have a narrow, specific focus. Write about photographing newborns. Write about dog grooming tips, Betsy Johnson’s fall line, or marketing your blog on Facebook.

If you find anything in your content that doesn’t specifically relate to your defined focus, you need to cut it, tighten it, or scrap it.

2) Who am I writing for?

Who makes up your audience? Are you writing for academics who will want to see your sources? Are you trying to persuade customer to check out your website? Are you writing a linkbait piece for college kids?

Pretend you’re a member of your target audience (or better yet, have someone you know in that target audience read over your work). Is anything jarring? Does your phrasing seem out-of-place or off-putting?

3) Do I have a killer headline?

Your headline will make or break your content. Give your content the must-read factor: a title so catchy that your readers feel they have to click on your content. If your headline isn’t engaging, why should readers believe your content will be any better?

4) Did I choose and utilize smart keywords?

Don’t go keyword-crazy. Keyword stuffing makes your content look spammy. However, you should utilize keyword tools naturally in your content to make sure your content will do well on the search engines. Just make sure you use your keywords naturally— your readers will be turned off by awkwardly placed keywords.

5) Is my content “shareable?”

Is it something you’d want to share with either your family, friends, or colleagues? Could you see yourself posting it on Twitter? How about Facebook? Aim to make your content as share-worthy as possible– you’ll gain much more traction and web traffic.

6) Where am I going to promote this?

You’ve got to share your content before the rest of the world can do the same. Where would your content get the most traction? Like-minded Twitter accounts? Social bookmarking sites like Digg or StumbleUpon? What about topic-based forums or your LinkedIn groups? Find outlets for your target audience and get ready to promote your content like crazy.

7) Am I happy with this piece?

It may sound touchy-feely, but there’s no reason to publish something if you’re not satisfied with it. You may need to tweak some sections or (we shudder to say it) scrap the whole thing, but publishing content you’re proud of is well worth the extra work.

Need Some Extra Help?

  • Looking for a free, easy-to-use keyword tool? Start with Google’s.
  • Got a grammatical or style question? Few writing resources are more respected than Purdue’s OWL.
  • For those new to SEO, check out SEO guides or SEO copywriting blogs.

Guest post by Nicki Porter. Nicki graduated summa cum laude from Old Dominion University with a B.A. in English and her writing has appeared in publications like The Albion Review and the Wildwood Journal.

When not writing for CopyPress, Nicki can be found wandering through farmers’ markets, making a mess of her kitchen, or snapping photos with her trusty camera.