Tag Archives: Search Engine

5 Top Reasons to Use WordPress Online Business Blog as your Business Website

Most of you bloggers must be in love to use WordPress as your best platform for blogs. Most of you also know what is blogging and How to blog with WordPress.

wordpress

But for those who are not aware of why to Use WordPress for your webite or blog, here is some tips why to choose this as only blogging platform.

Using WordPress you can easily go for transforming your online business blog into your real business site you could easily do that with the help of this top blogging platform.

Then you can easily go converting a blog into a website and can gain huge success over time by using WordPress. Just keep in mind and  stop calling your blog as a blog. Start calling it a website when you use WordPress.

So here are the top 5 reasons for you to use  WordPress as your favorite online business blog.

1- Easy to install

WordPress is a best and easy to use blogging platform that is very easy to install with every hosting program. You can simply install your WordPress blog with a few clicks and get it done at no extra costs.

2- Very easy updating options

Besides installing, this is a blogging platform that has very easy updating options for updating your site’s content. It uses WYSIWYG (what you see is what you get) editor. This is as easy as using your MS Word editor and you can edit and add all your updates easily with only few clicks.

3- Plenty of attractive Plugins to customize with

Plenty of attractive and ready to install Plugins serve you best for increasing the functionality of your WordPress Online Business Blog and you can perfectly use your blog as your professional website.

4- More Professional looks

According to reliable web developers such as web development San Diego WordPress provides you much professional looks for your website than any other blogging platform. This is the main reason why people just love to use WordPress. With the wide variety of professional themes and templates you can just customize your site according to your online business needs.

5- Search Engine friendly Atmosphere

This is the greatest feature of WordPress blogs. People fear of SEO (Search Engine Optimization) work that is needed for their websites to grow. But while using WordPress as your favorite blogging platform you may feel free about it as it provides you some of the best Plugins for your whole SEO work.

So with whole lots of advantages and benefits you should start using WordPress as your online business blog. Use WordPress now and see the difference it creates for your business.

Basic Principles of International SEO

The nature of the global village means that it’s never been easier to conduct business on an international scale. The internet makes it even easier, as anyone with a modem (and the correct keywords) can find your website and potentially use your services or purchase your products. But it raises a rather important question: should you actively seek international markets with international SEO (ISEO)?

International SEO

The answer, as it is so often, is that it depends.

It depends on your business goals and capabilities.

For instance, if you’re a small carpet cleaning business and you only operate within a very defined area then focusing attention on ISEO will be an utter waste of time.

If, however, you’re a small company that makes customised t-shirts and you want to extend your market to other countries then ISEO starts to make sense.

The next question you need to ask yourself is how far you want to go.

Basically you have two options:

1)     Create different websites with separate domains to suit specific countries.

2)     Create country-specific pages on your website.

Different schools of thought advocate the two options.

One school believes that you need country-specific domains to rank properly in international markets. For instance, .co.za will help you rank in South Africa, while .co.au will help you in Australia. Having different sites also allows you to go completely local with the content. If you have the budget for it you can hire local writers to ensure the sensible, smooth flow of the content. They’ll also be able to insert the appropriate keywords in the appropriate places so that you aren’t left with a site that reads as though it was translated by a dyslexic robot.

On the other hand, creating country specific pages is usually more affordable and provides you with more control over what goes on.

Regardless of which you choose you will need to bear in mind these important principles:

  • Keyword research. Ensure that your keyword research reflects the terms applicable to the countries you’re targeting. Spelling and phrasing are particularly important.
  • Geographic specificity. Ensure that you include the name of the country that you are targeting in the content pages. You’ll also need to ensure that international customers are completely aware that you are based abroad, so you need to prominently display your physical address.
  • Remember to cater for different currencies in your prices. Not everyone likes to go to Google for a quick currency conversion.
  • Andy Atkins-Kruger recommends that you pay careful attention to the images that you use. Remember that not all cultures have the same appreciation of the same images, so be sensitive with the pictures that you choose.

Marketing your site to an international audience is much like marketing to your local audience in that it requires the same diligence and hard work. But, it’s important never to forget that for all the similarities there are some differences. Master those and you’ll conquer the world in no time.

Sandy writes on eclectic topics ranging from the environment and publishing to finance, planning & buying media, digital marketing and social media. She’s a complete workaholic and considers editing to be her number one hobby.

Importance of Quality Content for Your Websites after Google Panda Update

It has been said that quality content is always, and will be a King on internet. No matter you own clothing or an electronics business online, you always need to have quality content to get more sales and leads from your websites.

Developing quality content is not always an easy task for all. But there are always better options for you to get quality articles. You can hire professional web writer or article writing services that can help you in long run.

According to the latest Google Panda update it is now impossible for you to rank high your website if you have scrap or copied content. Websites which were originally ranked high had already experienced a drop down due to the Google Panda update or Farmer update.

 

It’s clear that search engines do not see from where your content has come, whether it’s you or an article writer that has written the content. But it does see that the content you post on web is really important for the users and is free from plagiarism.

It has become very much important that you write original articles that are intended for your readers and not for search engines. The articles should be error free, grammatically correct and holds value for your users. This simply means that an article written after original research and rich in high quality information will definitely show off positive results and can give you more quality traffic; not only traffic but its targeted traffic that you are aiming at to increase your leads and sales.

How to Add Quality to your Articles for Improving Search Engine Rankings after Panda Update

Here are some tips that will add quality to your content:

1.      Add descriptive Title and ALT attributes that include your main keywords.

2.      Include long tail keywords in your content after researching about what your readers are looking for.

3.      Think of the phrases that your readers search for, while Googling. Then distribute them throughout the content.

4.      Avoid duplicate content and articles from content farms, Not only for your websites and blogs but also for article marketing.

5.      Also use original and quality content for your affiliate pages as well.

6.      Use genuine and relevant links on your blogs or websites.

7.      Do not cloak or hide the links that redirects to other pages or irrelevant websites.

8.      Avoid creating the pages that are malicious behavior (like sites with viruses, Trojans and other badware)

Hope this all really help you in improving your website’s ranking after Panda Update. So, always try adding quality and informative content and be safe.

Happy Blogging….

Prav Garg…

 

What are The Advantages of Blogging Daily

You know that there are huge advantages of Blogging but if you know and realize the advantages of blogging daily, you can surely start your own blog and make money blogging, in very less time.

However quality of articles you post on your blog is much more important than the number of articles, the good is the number of quality posts better will be your rankings in the search engines. Thus it is very true that Frequency of blogging is the most essential thing when it comes to blogging.

As far as I am concerned I can’t post daily because of lack of time. But I recommend to my friend pro bloggers to blog daily and in any way try to add some new and latest stuffs at least five to six times a week. Each time you post a unique article it’s like feeding the search engine with results.

Indexing your blogs’ content in the Google search engines is the main factor which decides your blogs’ future and if the Google bot loves your site’s content then it might visit your site often and recommend it to others.


Google bot is basically the Search Engine spider that Google uses to crawl your pages frequently. And if you blog daily and update your content daily the Google bot will visit your site daily to inform the people that you have something new to share via your blog. This is the biggest advantage of blogging daily.

With blogging daily you also build a strong reputation among the readers present online and you win their faith. These readers when frequently comes to your blog to read your useful content and your updated content, may turn into the potential customers for you for which you are actually looking for. This helps you greatly to make money blogging from your blog.

Besides these advantages, Blogging daily will also help much in getting a good Page Rank gradually. As Page rank of your site is indirectly dependent on the number and quality of posts you post daily and might go up based on your content you post, blogging daily will surely help you to achieve good page rank in very less time. As your Page Rank grows there is growth in the more positive search results and in turn you get more and more visitors and more and more earning revenues.

From my experience a site with good content and getting page views around 10,000 per day can easily get 50 – 100$ per day. So it’s true that if you want to earn money through blogging daily while at sleep, you should blog daily.

Google Panda Update Have you got affected by it

You all must be aware of Google Panda Update or Farmer update, until now. This is a major change made by Google, in February 2011, in its search engine algorithm which impacted countless websites across the World Wide Web. If you have not heard about it and have experienced a sudden drop down in your website ranking this may be one of the major cause.

Google Panda or Farmer update is actually aimed at decreasing the rankings for the websites that were not of high quality. The sites that offer duplicate content, regenerated content, insufficient information, etc. are the main target and had experienced great drop down in their rankings.

On the other hand this update provided many of the new bloggers and webmasters a positive impact. These are the webmasters who actually own decent websites with quality content and are still waiting for getting higher rankings. You won’t believe that some of my websites that were ranked on Google page four or five has suddenly come up to first or second page without any extra efforts after this update. And this all happened without my notice. The only thing I had done was, worked hard and fed my websites with regular original and quality content.

One of the most obvious targets of Google algorithmic improvement is some major content farms and the sites with lots of repeated content, and article directories such as ezinearticles.com were no exception to this. Sites that do have scrap content were also affected with this. More and more sites that copy and paste the content from other sites are also largely affected. No doubt, it is a step taken by Google to get disciple all across the web. Low quality content was doomed and got down of the searches.

In short it is now important to get into the change. If you are not having quality content on your website or blogs, you would not be making profits in future as you were making until now. It is therefore important that write quality articles that are original in nature and do not ever rely on those scarps that you can get on article directories for free.

Or if you think that you can’t do this, there are numbers of quality article writing services and article marketing services that can benefit you a lot. You can hire us for all your needs regarding articles now. Take the action now, evaluate, update and improve your rankings by adding quality articles to your websites and blogs because the worse you can experience is being completely removed from Google search engines, and you surely do not want this to happen for your site.