Tag Archives: Search Engine Optimization

Guest Posting or Article Directory Marketing – Which Path to Follow For Efficient Link Building?

Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.

That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:

Guest Posting or Article Directory Marketing

Article Directory Marketing

What is it?

Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.

Pros

After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.

Cons

  • There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
  • These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
  • Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).

Guest Posting

What is it?

There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.

Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.

In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.

Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.

Pros and Cons

Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place).  This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.

The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.

There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.

For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.

So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.

This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.

 

How Can SEO Writing Help with Google Ranking

You all know that Google ranking is important for all the sites that require getting profits online. But not all people know about how Google ranking works. There’s varied formulas and methods that are obtainable to get nice Google rankings. Knowing these methods along with knowing how Google rank your pages will help you out in getting nice profits online.

SEO writing is such process by which you can make Google to rank your WebPages well. Google and other major search engines love to rank the sites that are nicely formatted and have nice articles. With nice SEO writing and SEO articles on your web-site you can rank well and can gain increasing profits day by day. The way you plan and strategize is the main factor that affects your rankings.

When somebody search for something on web, Google works for it and provide the results in the matter of seconds. At first it finds the page that contains the exact query term and ranks them relevantly.

And after determining the importance of each different page individually it provides the results. The importance of each page is determined by number of factors like quality of articles, WebPages backlinking to the pages, etc.

In case you are expecting the nice Google rankings overnight, forget it.

It is a slow and steady process and search engines like Google takes some time to index and rank your site well. Lots of giant sites take months to rank on first page. And you cannot even think that lots of business people and online marketers invest thousands of dollars each month to get better rankings. It is therefore important that you work slow and steady and gain the results.

You ought to also understand the scoring method of Google. You ought to work as Google wishes you to and then are you able to only get desired results of best Google rankings.

As you have already heard that nice articles are the king, SEO writing helps you much and provides you the desired results in very short span of time. And the article that is search engine optimized adds the additional flavor. The results will come itself when you have the nice articles on your web-site.

Here you can find a free guide to get into article marketing success online. This easy to understand free guide for article marketing success can be highly valuable for you and can help you get enhance your business profits in no time at all.

4 Common Blogging Mistakes Newbies Make

If you are fairly new to blogging, the first thing you should know is that it will be one of the most rewarding enterprises you have ever undertaken, and you’ll have hours of fun (virtually) meeting new people, learning new things, honing your writing skills, and perhaps making some money.

However, as with any new endeavor, you’ll make plenty of mistakes. Here are some common ones so you can limit yourself to more unique mistakes that you can learn from yourself.

blogging mistakes

1. Writing about everything and anything.

The first thing that bloggers or article writers for the Internet must understand from the very beginning is that the blogosphere is more vast that you can imagine, and standing out in any way is getting tougher and tougher, especially for those who are new to blogging. As such, really the only viable way to distinguish yourself in the midst of such tough competition is to find a very specific area of expertise and to carve out a niche for yourself. The more specific your content and the interests of you and your audience, the greater chance you will develop a large following.

2. Slapping on search-unfriendly, boring titles to your articles.

Most people spend so much time working on the actual body of their blog articles that they forget that the title is usually the first thing that your readers will read. It is also the only thing they will read when they see your articles on search engine results. So next time you write something for your blog, spend at least half that time fiddling with a potential title. Come up with something that has your necessary keywords, but something that is also catchy and accurately describes the article. Extra time should also be spent on your opening paragraph.

3. Being inactive in the blogosphere.

The blogosphere largely works by a vast and quick online word-of-mouth. In this world of blogging, you cannot expect to succeed by simply putting out good content and doing half-hearted promotional tactics to get you started. If you want to make a really good impression in your niche or in the wider blogosphere, you’ll have to actively participate in it.

4. Expecting to make money instantly.

Many people begin blogging because they have lofty visions of fame and fortune. Of course, some bloggers have been able to carve out a decent living blogging, but those who become rich doing it are few and far between. If you are in it for the money, then expect a very long, very arduous journey with little or no payback. However, if you put value in the blogging itself, then you’ll have an awesome time. And if you focus on making your blog the best that it can be, then may end up making more money than you thought!

 

Realizing Article Writing’s Full Potential

Article writing is considered to be among the most powerful tools to promote your site or blog. It can drive high levels of traffic to your website which helps make your site popular.

It is one of the simplest and oldest tasks, yet the most effective; all one has to do is write and submit their articles to any article directories. Though it seems real easy, there are mistakes that common people make while submitting their articles to the article directory. Let us take a look at the most common mistakes that people make in the process.

Article Writing

Subject is everything, and must be clearly stated throughout the article

In article writing, the topic is everything. The articles meant for branding, marketing, lead generation, are mainly used for promotional purposes.

Thus, the author must be successful to inform the audience about the central message of the article. Failing to do so, leaves the audience confused about the subject of the article.

Realizing the full potential of your articles

The articles that you submit are sure to generate links for your site, and from sites which may publish your articles. The main idea here is to get a higher rank in a search result, resulting in attracting more visitors to your site.

You can achieve this by balancing out the keywords strategically throughout the article. The best rule for this technique is to use the keywords in the title, the middle and in the last sentence of your article, apart from any other place where it is required.

Quality, not quantity matters more

It is a common perception that more the better. Here, it’s not the number of articles that one wrote that matter, but the quality of content in them that does! Modern article directories reject articles failing to meet their minimum requirements.

Even if they do, it is highly unlikely that webmasters would actually select your article. They want quality articles, which are going to increase traffic to their website, and not become an article database! On the other hand, it is very unlikely that the audience would go through articles which are not interesting; this should be reason enough to motivate you to write better articles.

Following these tips can guide you to write a quality article and avoid common mistakes. The choice is still yours, to decide what you want out of your articles – merely create a few links or put a little extra effort and attract quality traffic to your site.

 

Making Your Site More User-Friendly With SEO in Mind

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement.

At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos.

There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result.

With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike.

One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.

Easy WP SEO for to help increase your website rankings

You must be familiar with WP SEO plugins that are available for free online. Some of these are just excellent and some of them are just a waste of time and can affect your site negatively. It is therefore important that you take care while using any of the WP SEO plugin you use for your site.

For a long time I was also using a plugin that is free but the truth is that the free plugins may not provide you the results that you are looking for. There is a new wordpress plugin that I found some days back. I feel that this is just exciting and can help you the most. This is the reason I am just talking about this new WP plugin.

Easy WP SEO

This new plugin is named as Easy WP SEO plugin. And I am sure that whoever uses this plugin will get benefitted tremendously. This will actually make all your SEO tasks easy and fast. You do not ever need to hire a professional SEO for your website for rankings. This is in general a best on-page SEO plugin for WordPress, similar to SEOPressor and others, but is far better!

You will just love it when you get it for you wordpress website. This plugin not only do the on page optimization for your wordpress site but also help optimize all your pages and posts so that Google and other search engines will just love them.

May be you do not know that using any of the SEO plugin for your wordpress site may hurt your rankings. You should be therefore selective before choosing the right plugin for your site. Just read the reviews and get all the information about it before you use any of the SEO plugin.

Easy WP SEO plugin is something different and innovative. May be just what you are looking for. So if you are really passionate about your website get it and see the difference it can make to your SEO.

 

Need of SEO for Small Business Website

Once you have just started a website which is a small little website on internet, you need to work hard for getting higher search engine rankings to get desired profits. It is important for you that you follow various top SEO strategies and techniques by which your small business website can get better rankings in search engines. After the lots of hard work, patience and best strategies your small website can turn out into a large website on web.

SEO is the only factor that determines the success of your business online. If you have tried lot, and are failing to make even a single sale from your site, you should focus on your search engine optimization process. Although you feel that your site is good looking, attractive, full of colorful images and videos, it may be lacking somewhere from the SEO point of view.

Your sales can be increased rapidly if you try out better ways in SEO. Lack of SEO can result you in just waiting for getting sales. You may have to wait for months to get better profits from your small website if you are not caring for your SEO. It is therefore essential that you work hard and learn top search engine optimization that is essential for you at the start.

Top SEO Can Help You Get Success Online

Surely the top SEO can help you get success online from your website in no time. If you are trying all the best strategies and techniques involved in SEO you can get fast search engine rankings in major search engines. One of the most common problems why people do not get success online from their websites is the lack of SEO.

Search Engine Optimization is a process that makes it easier for search engines such as Google, Yahoo, Bing, etc. to locate and index web content. Establishing a website is very simple for a common person. But to maintain it and to get better rankings is the process which is tough for many. To get noticed and to attain web presence you need to go for search engine optimization process so that you can get success online.

Inbound linking, one way linking, three ways linking, on page and of page optimization, etc. are some of the common strategies that are used while doing SEO. This all will simultaneously work for your site to get higher search engine rankings. This all can be effective for you to get high search engine traffic which is considered as most important for your site to increase your sales and profits. Besides this you have to also pay attention to internet marketing methods that can help you to get high traffic.

Author Bio –

Dick is passionate about his SEO profession and along with SEO he is doing online research on best social media marketing agency.

5 Top Tips on How to Start Writing Keyword Rich Articles for Your Online Blogging Business Blogs

Keyword rich articles are the articles that can easily get indexed in search engines and can prove to be profitable for your online blogging business blogs. It has the capability to get you on the top of the search engines in no time at all. With your effective articles and content writing skills, you can get brilliant web exposure soon that can attract more and more customers towards your online blogging business blogs.

You can build up a brand and credibility for your expertise, services and products with article marketing. Brilliant articles rich in keywords with the added spice of article marketing can enhance your business profits very well.

Writing keyword rich articles

People generally find it easy to write articles on their particular niche. But when talking about keyword rich articles it is a matter of content writing skills that you gain with more and more practice.

There are few articles on internet that you can find loaded with top keywords and are indexed high. But people do not read them at all because of its keyword stuffing and unread-ability. These articles are only written for keywords and get wasted when people do not care to read them.

1.      It is important that you write effective articles and include keywords so that it makes sense and can be easily read and understood by all.

2.      Use proper keywords research tools which can help you get effective keywords related to your articles. There are sites like wordtracker which can help you brilliantly.

3.      Practice and write more and more articles. As you write more and more articles rich in keywords, you get the knowledge about how to use effective keywords so that it does not read awkward.

4.      Always do the proof reading after you have written your articles rich in keywords. This will make you know about the mistakes and any errors that can be fixed while proof reading.

5.      Anyhow if you are not good enough in writing or lack time, you can hire some experts and professionals for you that can help you in getting the articles and content for your varied needs. Look for article marketing services that are effective and powerful and can make your business grow in no time.

Online blogging business – get paid to blog with right strategies and keywords rich articles

Online Blogging business and get paid to blog is not much difficult nowadays. Whatever your technical quotient is, you can start blogging within a time frame of few minutes only. Even a child can start a blog in 5 minutes or so. blogger.com, wordpress.com is among the top visited blogging sites and free blogging platforms with which you can get started.

Most of the people and starters in blogging business think that it will take hours of downloads and documentation to write a blog for the first time. But such websites have changed the whole slow process scenario.

You can search for wordpress on any major search engine. It is free, open-source software, so you need not worry about the charges at all. In that case there isn’t a long learning curve, so you don’t need to be a geek to get thru the whole process. You can start blogging, whenever and wherever you want to. So you got to give it a shot at least.

But to get paid to blog is little challenging. You have to wait for the process. It needs some efforts and strategies before you can get paid to blog. There are many things that you have to learn. Do proper online business planning. Do researches and write keyword rich articles so that you can get targeted search engine traffic.

This is the traffic that can effectively help you in increasing your business and increasing the profits your online blogging business can make for you. After some efforts and patience you can definitely get paid to blog if you are passionate and consistent in your blogging business.

Effective SEO Press Release for Online Reputation and SEO Backlinks

Effective SEO Press Release generates a clear buzz about your company and helps you in building a strong online brand and reputation for your business. This further has the greater ability to enhance your profits by increasing the customers for your business.

As you might be aware of the importance of one way links, these press releases helps you in getting very best  quality of one way backlinks that holds importance in your search engine optimization (SEO). SEO Press Release is beneficial for you to get quality one way inbound links for your online business websites and blogs pages.

SEO Press Release

It is today becoming harder to get quality one way inbound links for your websites. But SEO press release has served well and made this task easy for you. This is one of the best ways of achieving incoming links by helping you in submitting free or cheap press releases.

This way of getting backlinks for SEO is very much helpful for you and creates link juice without spending lots of money into your business. Moreover an SEO press release also acts as a primary way to deliver news and updates taking place within your company.

To make your SEO press release effective and efficient, you need to consider some of the primary things that help to make your press release submission worth. First of all while writing the press release you should write it effective and compelling so that it gets perfect search engine optimized.

It should be in a manner that your reader just gets attracted towards it. Content that is created should directly hit your potential customer’s mind so as to make it efficient.  If you think that writing is not your best job you can even invest in hiring a writer to do your SEO press release writing services.

Secondly the content you need for the SEO press release is to be well written and include all the essential elements like effective and relevant keywords for the SEO purposes. Also make sure that your online releases have attractive headlines. This should be as efficient to grab your target market’s attention that can create better profits for you.

The best way to attract your customers and to make your SEO press release effective is by making first sentence of your press release attractive. This makes the reader to continue on and makes them really interested in knowing about your services and business.

 

Advantages of Using Free Blogging Platform When you Start Blogging

Now you know the advantages of starting a blog and expanding your business and personality with blogging. If you are totally new to this concept of blogging, you should use a free blogging platform for your blogging. A free blogging platform gives you all with which you can just start your blogging in minutes and earn money through blogging.

Free blogging

Today free blogging platforms are providing with all the quality tools which has made people feel like they have nothing to lose by trying out these blogging platforms and start blogging for money. But of course, you can earn money through blogging via these blogging tools; this may not help you to establish your online business, if you are looking for more.

One of the greatest advantages of using these free blogging platforms is that, these blog gets easily indexed in the major search engines. Many of the search engines also provide, their own free blogging platforms, to get started with. These search engines crawl through these blogs regularly search for the newer content regularly.

Today you can easily choose free blogging platform, from the list of many free blogging platforms available. A good choice can make your blogging a breeze, whereas the wrong can turn your blogging to be under the rocks. You should therefore use the blogging platform, which manages all for you easily. It should be user friendly, flexible and scalable.

Other great advantage of using a free blogging platform is that, you don’t need to have to be familiar with the things like html, php and css coding, for starting your blog. You can probably do a better blogging with a less friendlier yet more customizable blogger platform.

But in order to choose the right blogging software for you, it is important that you keep your own priorities in mind, as this will ensure that you go about blogging with the right platform under your fingers. Blogging was not previously so simple as it is now with the help of free blogging platforms. Free blogging platforms are today so simple and easy to understand that even a child can manage and run a successful blog and make money from your blog.

Free blogging platforms gives you all the freedom so as to remain your blogging free. They provide you with a free blogging name and their self domain to let you get started. But the bad point about these domain names is that they are long and not as easy to remember.

Many of the bloggers who wish to manage their blog for long and are really serious about blogging, prefer to purchase their own domain name and make their blogging experience easy by shortening their domain name. More and more people can remember these names and often visit your blog if they are name shorter and easy. If you are also willing to buy a domain name for your blog you can start your search on the most reputed domain name providers like Name Cheap and others. They also provide you some cheap names which are already used by bloggers and are already getting traffic.