Tag Archives: Search Engine Optimization

How to Write a Strong Guest Post – Top 5 Tips

Guest posting has a slew of benefits for aspiring bloggers, making it a go-to tactic when it comes to looking for ways to increase traffic and blogging reputation.

However not all guest posts are created equal and some people spend time writing up a post only for it to miserably fail once on the site or even just get outright rejected by the blog’s owner. So what defines a strong guest post from a terrible one?

1.      Stay within your blog’s niche

Every blogger has their own category that they fall into, so when you’re looking for different blogs to guest post for you need to stay within the blogs that fall into your own target audience.

It won’t do you any good to write for a fitness blog if your blog is geared towards technology because the traffic won’t stick to your site. You need to write for sites whose audience will find worth in the information you have to offer.

 2.      Avoid being long-winded

The average blog reader isn’t interested in reading paragraph upon paragraph of exceptionally wordy posts. It’s just too much information to try to take in and people get bored too quickly for that.

Most readers scan posts, picking up on only the key points, so you need to format your posts accordingly and make the information you want to stick with the readers stand out. Breaking up a post into numbered or bulleted points is a good way to let readers cruise through the post and still retain the important information.

3.      Give readers a taste of what you have to offer

You want your guest post to entice readers to head over to your blog once they’ve finished reading it, so you should always let your post tell part of what your blog offers.

Link once or twice to relevant posts on your own blog that compliment your guest post so that readers can easily make their way over to them, but don’t overdo the linking because link-heavy posts start to resemble spam and are often rejected by the blog’s owner.

4.      Always edit!

You should never, ever submit a guest post to someone else without first editing it for any errors. Sending someone a post that has grammatical and spelling errors, or sentences that don’t make sense, is a surefire way to get rejected right off the bat.

Bloggers want to showcase high quality, well-written guest posts on their blog that require little to no editing on their part and it’s up to you to provide them with that.

5.      Don’t neglect your byline

A common mistake that bloggers make when writing their guest posts for other blogs is focusing all of their attention on the guest post itself and ignoring the byline. Your author byline is your chance to sell yourself and your blog and it should never be ignored. You should make your byline engaging and inviting and it should always have a link to your blog included in it.

Before you submit a guest post for search engine optimization make sure to check the host blogger’s site for any guest post guidelines they may have; you don’t want to spend time writing a post that gets rejected because you didn’t read the guidelines through ahead of time.

Writing strong, high quality guest posts offer both the writer and the host blogger several benefits, so it’s important to approach writing them with the same – if not more – integrity that you write your own posts.

5 Qualities of Powerfully Successful Social Media Campaigns

Nothing has proven to be quite as successful at rocketing your blog to fame as social media.  Yes, SEO is important.  Sure, content might be king.  But what is a king without a kingdom, a following? If social media is an important part of your marketing strategy as a blogger — and you know it should be — make sure that your campaign has these qualities:

AuthenticMcKinsey Quarterly recently reported that “the trust gap between consumers and things in general is widening.”  Given that one of the most important functions of social media is to build trust between you and your readers, it is obvious that any social media efforts you make have to be genuine, and framed as authentically as possible.  Don’t be overly self-promoting, engage with your readers on a personal level; send social media updates that are full of personality and charm.

Agile:  This might not be one of the qualities you expect to see in a list about social media campaigns, but the truth is that changes in the social media world happen in the blink of an eye, and you have to be able to respond just as quickly.  Don’t build a campaign that is so expansive that you don’t see the small changes.

Positive: All your social media efforts should be appeal emotionally to your readers.  Instead of focusing on getting a message about yourself and your new content out, try to foster a positive emotional response from them when you post.  The way to do this is to “turn happiness into a resource,” as McKinsey Quarterly puts it.  What drives your readers’ happiness?  The answer to this question will help shape your social media campaigns

Unexpected:  It is pretty amazing to see how quickly paradigms form with new technologies — already there is a generally standard method of posting social media updates.  Any time you deviate from this standard, you will pique the interest of your readers.  Visual components are especially effective when trying to catch your readers’ attention.

Shareable:  Making your social media updates shareable is paramount to the success of your campaign.  Your campaign could have all the above qualities in spades, but if you don’t provide tools that make it easy for your readers to share your content, it is very unlikely that your campaign (or your content) will ever leave the ground.

Blogging is a great way to bring in extra-income or even replace a traditional job, but if you don’t have the marketing tactics to support your blog, it’s unlikely that you will ever see the kind of success that you want.

Some are naturally better suited to blog, such as students at online colleges who are often already familiar with the technology and are in many cases online for a great part of their day to begin with, but anyone can learn the principles of a running great blog.

It starts with analyzing what you are doing, and comparing it to what works.  Review the list above and ask yourself what you could be doing differently to get your blog popular.

 

Should You Really Use Article Spinning Software Today

The efficiency of article writing when it comes to generating traffic is not questionable. In order to expose products to target customers, article marketing is the best option. Article spinning is the process of submitting an article and its variants to a number of directories in one shot. It helps to create large number of backlinks to your website.

Article spinning is rearranging of an original article in order to produce 10 to 20 unique articles. It is done by rearranging the words and sentences of the original article. Let’s see the advantages and disadvantages of article spinning software.

Article spinning software

Advantages of Article Spinning Software

With article spinning software, you can distribute as many articles as you can all over the web. Since this article spinning software spins articles by transforming words into their thesaurus equivalents and rearrange individual sentence without disrupting the original sense, you can get meaningful contents.

Disadvantages of Article Spinning Software

The main disadvantage of using article spinning software is that spun articles will not be as impressive as well written, interesting original articles. Fresh and uniquely written articles are the best tool for successful article marketing.

Even though, article spinning software effectively duplicating your articles, readers who have already read your original article are unlikely to read spinned articles. Thus, the backlinks strategy for boosting traffic will not work.  Moreover, spun articles reflect poor reputation on you and your company.

Impacts of Google Panda Update on Article Marketing and Article Spinning

After Panda updates recently Google values original and high quality content. So, one should use spinned content very rare. We can use spin content for some marketing purposes only but not for original blogs and websites

The main aim of Google Panda is to put more emphasis on expert information on the topic. If an article is short to offer useful, relevant information the Panda might well decide it does not deserve a listing.  Article spinning is on its way out due to Goggle Panda update. You have to start writing your own articles with substance. It should be unique with meaningful information.

In 2012, Google will be implementing more Panda. In addition, for your website to succeed this year, you need to focus on the SEO changes that Google is focusing.

The prime issue is quality content. Google is not tolerating any sort of article spinning, farming or copying. You need to deliver unique and 100% original content. So, if you want to succeed, get rid of article spinning software. Google can tell if an article has been re-spun. Google wants unique content and rank you accordingly. After the Google Panda update, only original, unique content will be rewarded.  Fudging and waffle will no longer work.

In fact, After Panda update, article marketing has returned to the domain of the writers rather than the plagiarist or the spinner. With genuine writers writing genuine articles without recourses to software spinner article writing is getting to being honest.

Google is now very particular about the good content websites and without good handwritten and manual content no websites can get better rankings. So keep up the spirit and invest your time and money in adding good content to your websites and blogs before you can actually think of rankings and better profits.

We invite you to test our team of writers and marketers who can effectively satisfy all your article writing and marketing needs. We assure you the quality articles at low cost. Look for our high quality and low costing article writing services now.

 

Techniques to Pull Traffic to Your Articles

The main reason we write an article or a blog or develop a website is for people to view it, read it and appreciate it. We always want more and more people to look at the work we do. There are certain techniques that if employed correctly will surely help your article reach a lot more people than it would without actually using these techniques. The quantity in which the readers visit your page or read your articles is called as the traffic that your article or web page generates.

Once we write an article and publish it on our blog, it is not wise to just let that article float on the internet. You will never be able to pull many readers to these articles as they will not be aware of such an article actually existing on the web. You will thus lose a lot of readers who might even have liked your articles. It is very difficult to get your article to the first page of search engines even if the article contains good keywords.

There are however some techniques that would not only help your blog attract traffic but also put it on the first page of search results on a number of search engines.

You can star off by submitting your article to one of the free publishing websites. One can easily find such sites on the internet. These websites will publish your article but unless you are very lucky they will not make it to the first few pages of a good search engine. This will however get you more traffic than you would get without the use of a publishing website.

Once your article is published you will have to put in a lot of efforts to promote it. You can make use of the social networking websites. These are a great source of publicity and the audience you can reach by sharing the link to your blog is huge. You can use the related webpages to promote your article. In case you also have a webpage you can work mutually with other web page owners and promote your blog or article.

The other technique is to get back links from other blogs or articles. There are many tools available on the internet, some of them are free, which can be used to generate back links to your article. The task of promotion of the blog or article is a continuous process if you want the blog to stay in the top few results on popular search engines.

Gust articles by popular writers are also an excellent technique by which one can draw traffic to one’s content. One can then involve more people to write articles for a certain fee so that they can then concentrate on expanding the blog and its advertising as such.

Be Articulate and Hold the Readers with Your Article Marketing Skills

Once you are into the groove of article marketing you would always have a yearning to hold the reader’s attention. This aspect will help you render better articles and will provide an avenue to grow in this business.

Articles which are written in an attractive manner would instantly grab the attention of the readers who most of the times get overburdened by the innumerable articles found in the internet. The general behavior of such readers would be to open and close the articles. You would not want anyone to show such behavior to your article. To save your unique article from such odd behavior, follow these simple steps.

Article Marketing Skills

When you start with article marketing innumerable thoughts flash through and it becomes very difficult to restrict your article in the word count. When a single fact is reiterated again and again in various forms the reader looses interest and focus. It is always advisable to keep your unique article short and state the exact points only.

Just Follow These Steps while Article Marketing

Many writers face a weird problem, i.e. they talk a lot in the introduction and finally when they have to end they cut it so abruptly to maintain the count of words that the end result becomes unfruitful. Hence a reader does not show any interest in the same. We need to balance and hold the momentum from beginning to the end.

To get the maximum exposure in the elite websites with your article marketing skills you not only have to write perfectly but you also have to be careful about the presentation. Form short paragraphs and bullet mark or write in bold about the key facts. This would make the life of the reader easy. If the method of question and answer is followed always it results in a compact and unique article.

It is very important to think the way a customer would think. It is quite obvious that through your marketing skills you would be portraying your classic thoughts but it might not be accepted.  What matters is the acceptance from the customer. Hence if you would wish to survive in this field you need to place yourself into the shoes of the customer.

Your unique articles should be such that it could change the lives of the readers. You need to create a visual impact through your articles. The readers should come back to your articles time and again for information.

 

Squeeze Page Traffic Using Article Placing Techniques

With many new Search Engine Optimization techniques being introduced in the market every day, the basic technique of fitting in to the needs of the seeker often gets ignored. This age old technique however is an excellent method to draw more people to your blog and to your squeeze page.

There is often a scenario that the users look for the articles specific to their needs. The placing of articles in a group where you most want it to be read is a method to pull in more traffic to the page. In this way you can establish a relationship with the audiences and get them to not only come back but to also recommend you to other readers.

Squeeze Page Traffic

The article marketing techniques are essential to make sure that the things you write reach the audiences. The best way is to give the users the articles they are looking for. If a person on the internet is looking for a specific article or advice or information on a particular topic, and the person happens to look into your article or page, if the person finds this articles satisfactory or something he can put to use then the person is sure to come back to the page and also suggest the same to his acquaintances.

This is a technique that is tried and tested on a number of occasions yet it remains one of the most effective. This technique helps build long time relationships with the readers. The squeeze page becomes popular due to its utility and thus gets a lot of traffic.

The content of your squeeze page needs to be effective and find the right solution for the reader visiting it. The page needs to be updated regularly. The page needs to be placed in a category or group such that it meets the requirements of a specific search.

If your articles are related to the world of sports then make sure that the keywords place it in a group where they are being searched for sports. The content must also be well written and thus if you are not comfortable with the language you can hire writers to do it for you. They writer will not charge you more than a dollar for a 100 word article.

Make sure that the right information is sent to your readers. The content needs to be such that the need of the reader is met and he comes back to you in case he needs some more information later on. The business of articles and webpages runs on relationships between the writers or owners of the articles and the readers and this relationship should be handled with utmost care.

 

Benefits of Using a Writing Service

Oddly enough, a number of online entrepreneurs blatantly disregard the value of hiring a top-notch content generating agency for meeting their content needs. It is usually to their detriment and it’s quite common to come across such people on forums asking others about where they are going wrong. Their competition is triumphant and on the top of search engines while they are far behind and falling even more. It is completely natural for people to want desirable results very quickly. But, it takes a lot more effort to achieve internet stardom. Great writing is demanded because of the regular changes made in Google’s search algorithm and also its greater emphasis on quality. Adequate content is no longer relevant.

writing service

The content marketing strategy needs to be evaluated and focused. Even if it means that a business has to adjust its budgets to get access to a top-notch and popular writing service, then the sacrifice needs to be made. Content should never be viewed as an expense. Instead, a business should see it as means of improving their conversion rates and thus boosting sales. However, keeping permanent writers on staff is quite expensive and definitely more than necessary. It is not a practical solution for a business whereas using a service that specializes in providing content can prove to be cheaper.

A business doesn’t have to pay them regular salaries, provide office space or even give them any training. Moreover, having an in-house team doesn’t mean that it will always be creative as the writers may burnout or suffer from writer’s block at one point or another. A service has a large number of writers at hand and can delegate the task to different writers for coming up with unique, clever and fresh content. It is very convenient and also ensures that a business can get exceptional and quality content whenever they need it.

Flexibility is another benefit that can be enjoyed when content writing is outsourced. The writers can be hired when needed and given a deadline. They will be prompt and deliver excellent results as promised, as long as a reputable service is chosen by the business. The writers have lots of experience, skills and qualifications and this can prove to be a huge benefit. This is due to the fact that businesses often assign writing tasks to in-house workers, but they usually don’t have any experience in creating content, even if they have the necessary qualifications.

Apart from that, a writing service uses professionals who are updated regarding the latest techniques and format that’s to be used for writing appealing and interesting content. They can use various tools and software to do proper keyword research and figure out the relevant keywords. They are also aware of when and how to use the keywords without stuffing the articles with them. This is very important for an article to be approved by search engine crawlers. Hence, a business can rest assured that their needs will be met and they will benefit in the long run by using a reliable and reputable service.

 

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

Guest Posting or Article Directory Marketing – Which Path to Follow For Efficient Link Building?

Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.

That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:

Guest Posting or Article Directory Marketing

Article Directory Marketing

What is it?

Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.

Pros

After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.

Cons

  • There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
  • These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
  • Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).

Guest Posting

What is it?

There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.

Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.

In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.

Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.

Pros and Cons

Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place).  This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.

The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.

There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.

For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.

So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.

This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.

 

How Can SEO Writing Help with Google Ranking

You all know that Google ranking is important for all the sites that require getting profits online. But not all people know about how Google ranking works. There’s varied formulas and methods that are obtainable to get nice Google rankings. Knowing these methods along with knowing how Google rank your pages will help you out in getting nice profits online.

SEO writing is such process by which you can make Google to rank your WebPages well. Google and other major search engines love to rank the sites that are nicely formatted and have nice articles. With nice SEO writing and SEO articles on your web-site you can rank well and can gain increasing profits day by day. The way you plan and strategize is the main factor that affects your rankings.

When somebody search for something on web, Google works for it and provide the results in the matter of seconds. At first it finds the page that contains the exact query term and ranks them relevantly.

And after determining the importance of each different page individually it provides the results. The importance of each page is determined by number of factors like quality of articles, WebPages backlinking to the pages, etc.

In case you are expecting the nice Google rankings overnight, forget it.

It is a slow and steady process and search engines like Google takes some time to index and rank your site well. Lots of giant sites take months to rank on first page. And you cannot even think that lots of business people and online marketers invest thousands of dollars each month to get better rankings. It is therefore important that you work slow and steady and gain the results.

You ought to also understand the scoring method of Google. You ought to work as Google wishes you to and then are you able to only get desired results of best Google rankings.

As you have already heard that nice articles are the king, SEO writing helps you much and provides you the desired results in very short span of time. And the article that is search engine optimized adds the additional flavor. The results will come itself when you have the nice articles on your web-site.

Here you can find a free guide to get into article marketing success online. This easy to understand free guide for article marketing success can be highly valuable for you and can help you get enhance your business profits in no time at all.