Tag Archives: Marketing

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

Marketing on MySpace: Reap Rich Dividends from Easy Publicity

MySpace is experiencing a massive surge in popularity as a premium social networking site with each passing day. It presents a sterling opportunity to put one’s entrepreneurship skills in play and pull off rapid business success with products that can grab the attention of impulse buyers and shopaholics. Myspace marketing is the latest buzz in online space that is creating ripples by being a one stop destination to garner rich returns on one’s ventures.

Marketing on myspace ideally can bring an enormous amount of publicity to products with absolute ease. Building credibility to pull off word of mouth advertising has never been such easy. One can score successful reputation management for products among qualified group of social visitors.

Superior content and diligently designed profile page on this social networking site will go a long way in fostering brand reputation. Myspace marketing makes it imperative to steadfastly adhere to some common profile design norms for sustained lead generation. The default image in the Pictures section should explicitly verbalize the theme of your product in a bold manner.

Any whimsical technology that tends to distract prospects is to be avoided. The profile background should be neat and sober. It should not be flooded with high contrast imagery that renders the content illegible owing to color overdose. Posting comments can be blocked to send across the intended message of the posts. A plethora of useless comments will interfere with the layout and will turn the potential buyers off.

The capability to embed background song should be sparingly used until it goes with the theme of the page and positively inspire the prospects and ignite their desire to buy the product. The song should reflect the brand personality.

Success of marketing on myspace essentially hovers around the level of interest exhibited by potential page visitors. This can be pulled off by categorizing your product in a particular niche and then sending out friendship invitation to people who fit in the niche. The profiles of others should be critically browsed based on relevant keywords that resonate with your product.

One may also invoke the service of MySpace bot to send out bulk invitation based on selected criteria.  The friends should not be spammed with mindless advertising. Bulletins may be used to post information pertinent to friend’s interest. Each bulleting that is created should also be posted on MySpace blog to showcase to prospects its efficacy.

A product video that entertains the prospects and enhance their knowledge base regarding the product should be posted on the profile. All product queries should be attended to without delay in a professional manner.  An exciting profile incorporating the marketing tips mentioned aforesaid will transform Myspace marketing into a gainful venture.

Does Article Marketing Still Work After Panda Update

Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.

Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.

Article Marketing

What is Panda Update?

As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.

Panda update was designed to weed out poor articles.  The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.

Is Article Marketing Dead After Google Panda Update?

Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.

If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.

Factors to Consider Regaining Your Rankings:

  • Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
  • Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
  • Your article must be at least 500 words and should be useful, valuable and well structured.
  • Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
  • .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
  • Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
  • Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.

Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.

 

Be Articulate and Hold the Readers with Your Article Marketing Skills

Once you are into the groove of article marketing you would always have a yearning to hold the reader’s attention. This aspect will help you render better articles and will provide an avenue to grow in this business.

Articles which are written in an attractive manner would instantly grab the attention of the readers who most of the times get overburdened by the innumerable articles found in the internet. The general behavior of such readers would be to open and close the articles. You would not want anyone to show such behavior to your article. To save your unique article from such odd behavior, follow these simple steps.

Article Marketing Skills

When you start with article marketing innumerable thoughts flash through and it becomes very difficult to restrict your article in the word count. When a single fact is reiterated again and again in various forms the reader looses interest and focus. It is always advisable to keep your unique article short and state the exact points only.

Just Follow These Steps while Article Marketing

Many writers face a weird problem, i.e. they talk a lot in the introduction and finally when they have to end they cut it so abruptly to maintain the count of words that the end result becomes unfruitful. Hence a reader does not show any interest in the same. We need to balance and hold the momentum from beginning to the end.

To get the maximum exposure in the elite websites with your article marketing skills you not only have to write perfectly but you also have to be careful about the presentation. Form short paragraphs and bullet mark or write in bold about the key facts. This would make the life of the reader easy. If the method of question and answer is followed always it results in a compact and unique article.

It is very important to think the way a customer would think. It is quite obvious that through your marketing skills you would be portraying your classic thoughts but it might not be accepted.  What matters is the acceptance from the customer. Hence if you would wish to survive in this field you need to place yourself into the shoes of the customer.

Your unique articles should be such that it could change the lives of the readers. You need to create a visual impact through your articles. The readers should come back to your articles time and again for information.

 

Squeeze Page Traffic Using Article Placing Techniques

With many new Search Engine Optimization techniques being introduced in the market every day, the basic technique of fitting in to the needs of the seeker often gets ignored. This age old technique however is an excellent method to draw more people to your blog and to your squeeze page.

There is often a scenario that the users look for the articles specific to their needs. The placing of articles in a group where you most want it to be read is a method to pull in more traffic to the page. In this way you can establish a relationship with the audiences and get them to not only come back but to also recommend you to other readers.

Squeeze Page Traffic

The article marketing techniques are essential to make sure that the things you write reach the audiences. The best way is to give the users the articles they are looking for. If a person on the internet is looking for a specific article or advice or information on a particular topic, and the person happens to look into your article or page, if the person finds this articles satisfactory or something he can put to use then the person is sure to come back to the page and also suggest the same to his acquaintances.

This is a technique that is tried and tested on a number of occasions yet it remains one of the most effective. This technique helps build long time relationships with the readers. The squeeze page becomes popular due to its utility and thus gets a lot of traffic.

The content of your squeeze page needs to be effective and find the right solution for the reader visiting it. The page needs to be updated regularly. The page needs to be placed in a category or group such that it meets the requirements of a specific search.

If your articles are related to the world of sports then make sure that the keywords place it in a group where they are being searched for sports. The content must also be well written and thus if you are not comfortable with the language you can hire writers to do it for you. They writer will not charge you more than a dollar for a 100 word article.

Make sure that the right information is sent to your readers. The content needs to be such that the need of the reader is met and he comes back to you in case he needs some more information later on. The business of articles and webpages runs on relationships between the writers or owners of the articles and the readers and this relationship should be handled with utmost care.

 

Writing High Quality Articles Quickly for Marketing

To an article marketer continuous writing in a well structured and relevant manner leads to success. Mutual benefit to the writer as well as his or her client is the goal. Effective writing is the key for this Endeavour.

Slowly but steadily the writer gains the skill and capacity to deliver 5, to more than 5 articles in a matter of 2 hours or less. Once this is achieved it won’t bother the writer any more. With regular practice and interest the writer will achieve this goal.

Writing High Quality Articles

The following steps will help you to write high quality articles quite quickly:

1) The knowledge of who will read the article is necessary. The audience has an inclination to read what they want. Internet contains articles numbering millions which have not yet been read.

The reasons for this are many. But if one writes highly compelling, benefit-driven and good articles which abound with information and get listed in internet search engines because of optimization, then visitors to your websites and articles will target these every day. There are many alternatives for the reader. But the trick is to make the reader come to you again and again.

2) The size of the article should correspond to the information you seek to put across. Short articles containing 300 to 500 words are impressive in getting your point across, so articles should be short. If for some valid reason the article tends to be long divide the article into 2 parts.

This will fetch you credits for 2 articles. Dividing the articles into parts also helps the reader to ease his burden and relax a bit. The readers tend to utilize their precious time to effectively discern the information provided in your article. An unusually long article for information they are looking for may annoy the readers.

3) Don’t divert the topic. Readers tend to go away if the title and the following content are not a match. The main reason for the audience to choose the article is the topic. So you will have to make sure that you will not ruin your credibility and that you will not let the readers to believe that you have cheated them.

The readers online usually scan through the article before reading it word by word. If they find out that the key information they are searching for in the article is not there they tend to go away. Therefore adherence to the topic is very important.

 

Tips for Writing Great Articles for Marketing

Marketing articles may be easy for some people and difficult for some other people. But it usually depends on how we frame our sentences by keeping them short and simple and without grammar mistakes. One’s article would be a successful one only if it attracts the readers.

Here are few tips to write articles: Whenever a topic is given, always ask open ended questions to yourself about that topic. I am sure your article would be more descriptive. Arrange all the answers in an order so that it appears perfect.

Writing for marketing

Start writing sentences as you get ideas from your brain; just put them on the paper. At the end of the day, correct the grammar mistakes. A logical sequence makes the article more readable and easy to understand.

Always make sure that the articles are short. Keep it max to 1000 words because readers will not have more patience to read more lengthy articles and they may even get bored, hence it is recommended to keep the article short.

Before marketing an article, it is better to research on that topic. This gives us more real time ideas. It should give a visual feeling to the reader. Choosing a title makes a lot of difference. An interesting title will attract more number of readers. Unique article gains more appreciation if it is read by many readers.

Never postpone your work of marketing articles. As the day could be busy as usual, take ten minutes of your time and start writing it and edit the mistakes later. Never schedule a time to write articles, it is a mere waste of time. Also, make a note of the number of words you can write in a certain period of time. For ex, in five min, we can write up to fifty to hundred words.

Make sure that you keep minimum 3-5 sub headings in a article. It gives a clear idea when given in a number format or Question & Answer format. Make a practice to write about topics so that it will be a easier task in the future days.

You should have complete interest and dedication to write articles. This leads to more number of good articles. At the end of the day, it is important to promote the articles. Summarize the articles. It gives a good feel about the unique article. Hence, proceed further and start marketing articles so that you can effectively boost up your online presence and sales.

 

Targeted Internet Advertising for Local Business

Targeted internet advertising aims at strategically focusing the niche audience group across geographical locations that is authentically scouring the online world for products and services resembling the ones served by the client. Aggressive promotion of products to potential customers for ensuring exponential business growth can be pulled off by targeted internet advertising.

Focused advertising helps immensely in prominently rising credibly in the eyes of a new audience, elevating the brand exposure and enhancing the traffic influx to the site. The most cost effective and efficient targeted internet advertising campaign to drive in hordes of dedicated traffic is keyword advertising.

Targeted Internet Advertising

Diversified keyword phrases that are generally used by prospects to look up for products in search engines are set up in the campaign. This makes the client’s page pop up in the results displayed by search engines whenever a customer searches for products. Lead generation, sales and prospect conversion takes a boost through this advertising.

Targeted Internet Advertising

An Effective Promotional Medium for your Local Customers

Country specific targeting of traffic has been made possible by the advent of proprietary technology that can serve the advertising to audience of specific country. This will unleash the traffic rush to one’s site. It is an impactful way of driving valuable traffic to site. Another potent targeted internet advertising medium is banner ads. The product of the client is displayed across partner sites of the promoting company through banner impressions in designated pixel sizes.

Banners float across the sites and do not cause distraction to users by blocking the whole view. In this manner, users take cognizance of the products when their eyes meet the advertisement over a period of time. Users are motivated to click at the banner and exposed to client’s products and make on the spot purchase.

Email campaigning is another robust way of reaching out to a multitude of masses in a focused manner. Potential customers who have shown an interest in the product line can be sent emails carrying descriptions of product’s benefits, latest trends, discounts etc. This targeted advertising medium is known to be cost efficient, effective, and delivers faster results. The database of mailing lists can be accessed by subscribing to companies that maintain a list of opt-ins interested in receiving promotional emails.

The most suitable prospects that hold the promise of converting to customers can be approached, updated and convinced through this targeted internet advertising medium. These focused drives are known to produce efficacious results that will catapult your business to newer heights.

 

Buy Facebook Fans to Boost Your Online Marketing

To buy facebook fans and to increase the visitors to your fanpage is one of the best ways for enhancing your online marketing. This in turn can increase your sales and profits significantly.

Social media marketing is today much in demand. And along with search engine marketing, more people are now concentrating on social media marketing due to the vast benefits it offers. Not only it markets your product and services to large audience worldwide but also it helps in getting better search engine rankings.

facebook fans

However there are many trusted and reliable social platforms such as Twitter, LinkedIn, MySpace, Digg, etc. the one which is most popular is Facebook. Having millions of registered members, it offers a range of wide opportunities to marketers to expand their online business in no time.

One of the most important reasons of facebook getting huge popularity is its customizability. People can use it to build their business pages for marketing their products and services and can gain best results in no time.

There are people who spend number of hours each day on facebook. This can be for marketing, gossiping, chatting, gaming, socializing and much more. For those who are using this fabulous platform for marketing, it is essential that they have large audience who visit their page to see their business and in the event one can easily expect high returns when these people turn into potential customers.

Building a fan page is a very first step and gaining more fans (or likes) is another that can help your business grows overtime. You can target viewers that have same interests and can be easily converted into potential customers when you market your products and services in front of them.

Every single thing you post on your fan page (including your advertisements) will go to about every fan’s news-feed which in turn expands excellent visibility to your business.

Buying facebook fans can do wonders for your business. It not only enhances the visibility but also you get better reputation and brand-ship when your business gets seen in front of large audience.

And as there are number of service providers out there, care has to be taken that you only go for most trusted and reputed service providers to buy facebook fans. They will help you get the targeted fans that can actually convert and can easily boost your online marketing.

Benefits of Internet Marketing and SEO for Small Businesses

Internet is now all around. It’s basically running with our blood in our veins, as it is very hard to think of living without an internet in today’s fast pace world of technology. Millions of online businesses are now running and trying hard to succeed online by getting themselves ahead of competition. Thousands of new and smaller ones are sprouting each and every week and again trying hard to establish themselves in this tough competition.

SEO for Small Businesses

Have you ever thought of what is the basic need of these businesses so that they can survive and can gain enough momentum to reach at the top?

Effective SEO and internet marketing is the essential and most crucial aspect that can decide the success and growth of any business today. Everyone is talking about Facebook, Twitter and other popular social media sites that are now used for getting better exposure and for effective marketing purposes.

More and more people are searching for their queries on these social media platforms and using them to find about what they are interested in. This has been well exploited by online businesses and internet marketers for marketing their business for free.

Internet marketing a part of SEO

Internet marketing has today become an essential part of SEO. Social media platforms are not only used for getting better exposure for businesses but these are the most trusted platforms where one can easily and satisfactorily rank their business and websites, better in search engines.

As a result if you are looking for selling your products and services online, it is very affordable for you to market it on these social media sites where you can tell everyone about it conveniently. In return, following this effective internet marketing strategy for your business promotion you get highly targeted traffic that has potential to convert most of the time.

This is exactly what you are aiming at. Isn’t it?

What you exactly need for benefitting from internet marketing

No wonder that social media marketing and search engine marketing are the two most crucial parts of internet marketing. And concentrating on both can help you achieve success very fast. All you need is the consistency and hard work. Of course you can invest time or money or both for it. Hiring best services and skilled professionals for managing your marketing can help you get better returns on your investment.

Hiring a professional, virtual assistant or a SEO company eases your task and helps you in managing your time and money where you can utilize yourself in other core objects that are more important for your business and can get you higher profits. Hiring a SEO company also helps you in sorting out all the basics needs of your business and websites and helps manage all the on-page and off-page optimization work together with internet marketing.

In all, SEO is not at all complete without proper internet marketing strategies and techniques. And if you are really concerned about your small business and want to convert it into more reliable and stronger brand, you need to concentrate on internet marketing methods that comes handy with search engine optimization.

This is a guest post by Rajkumar Jonnala. Cable management has been a topic of interest for Rajkumar Jonnala. He does his own research works and digs deep in to their features. He writes a lot about Cable management and cable tidy and keep his friends updated on the same.