Tag Archives: Marketing and Advertising

5 Qualities of Powerfully Successful Social Media Campaigns

Nothing has proven to be quite as successful at rocketing your blog to fame as social media.  Yes, SEO is important.  Sure, content might be king.  But what is a king without a kingdom, a following? If social media is an important part of your marketing strategy as a blogger — and you know it should be — make sure that your campaign has these qualities:

AuthenticMcKinsey Quarterly recently reported that “the trust gap between consumers and things in general is widening.”  Given that one of the most important functions of social media is to build trust between you and your readers, it is obvious that any social media efforts you make have to be genuine, and framed as authentically as possible.  Don’t be overly self-promoting, engage with your readers on a personal level; send social media updates that are full of personality and charm.

Agile:  This might not be one of the qualities you expect to see in a list about social media campaigns, but the truth is that changes in the social media world happen in the blink of an eye, and you have to be able to respond just as quickly.  Don’t build a campaign that is so expansive that you don’t see the small changes.

Positive: All your social media efforts should be appeal emotionally to your readers.  Instead of focusing on getting a message about yourself and your new content out, try to foster a positive emotional response from them when you post.  The way to do this is to “turn happiness into a resource,” as McKinsey Quarterly puts it.  What drives your readers’ happiness?  The answer to this question will help shape your social media campaigns

Unexpected:  It is pretty amazing to see how quickly paradigms form with new technologies — already there is a generally standard method of posting social media updates.  Any time you deviate from this standard, you will pique the interest of your readers.  Visual components are especially effective when trying to catch your readers’ attention.

Shareable:  Making your social media updates shareable is paramount to the success of your campaign.  Your campaign could have all the above qualities in spades, but if you don’t provide tools that make it easy for your readers to share your content, it is very unlikely that your campaign (or your content) will ever leave the ground.

Blogging is a great way to bring in extra-income or even replace a traditional job, but if you don’t have the marketing tactics to support your blog, it’s unlikely that you will ever see the kind of success that you want.

Some are naturally better suited to blog, such as students at online colleges who are often already familiar with the technology and are in many cases online for a great part of their day to begin with, but anyone can learn the principles of a running great blog.

It starts with analyzing what you are doing, and comparing it to what works.  Review the list above and ask yourself what you could be doing differently to get your blog popular.

 

Be Articulate and Hold the Readers with Your Article Marketing Skills

Once you are into the groove of article marketing you would always have a yearning to hold the reader’s attention. This aspect will help you render better articles and will provide an avenue to grow in this business.

Articles which are written in an attractive manner would instantly grab the attention of the readers who most of the times get overburdened by the innumerable articles found in the internet. The general behavior of such readers would be to open and close the articles. You would not want anyone to show such behavior to your article. To save your unique article from such odd behavior, follow these simple steps.

Article Marketing Skills

When you start with article marketing innumerable thoughts flash through and it becomes very difficult to restrict your article in the word count. When a single fact is reiterated again and again in various forms the reader looses interest and focus. It is always advisable to keep your unique article short and state the exact points only.

Just Follow These Steps while Article Marketing

Many writers face a weird problem, i.e. they talk a lot in the introduction and finally when they have to end they cut it so abruptly to maintain the count of words that the end result becomes unfruitful. Hence a reader does not show any interest in the same. We need to balance and hold the momentum from beginning to the end.

To get the maximum exposure in the elite websites with your article marketing skills you not only have to write perfectly but you also have to be careful about the presentation. Form short paragraphs and bullet mark or write in bold about the key facts. This would make the life of the reader easy. If the method of question and answer is followed always it results in a compact and unique article.

It is very important to think the way a customer would think. It is quite obvious that through your marketing skills you would be portraying your classic thoughts but it might not be accepted.  What matters is the acceptance from the customer. Hence if you would wish to survive in this field you need to place yourself into the shoes of the customer.

Your unique articles should be such that it could change the lives of the readers. You need to create a visual impact through your articles. The readers should come back to your articles time and again for information.

 

The PA Tech Awards Celebration: Bigger and Better than Ever

Technology is something to celebrate. It enriches our lives, and changes the way business is conducted. This year, the PA Tech awards is going all-out. The event has been running strong for 20 years now but, this year, it’s getting bigger. Now in its 21st year, there will be more than 300 C-level executives, academia, and other professionals.

The PA Tech Awards

The Categories

There are several categories this year:

  • Technology Leader of the YearThis award is presented to the individual who has demonstrated a prolonged commitment to advancing the growth and development of the tech industry in PA.
  • Technology Company of the YearThis award is presented to a company that has demonstrated an ability to succeed in the sales and marketing of its technology product or services. The company must also have achieved significant success in the marketplace in the last 12 months.
  • Technology Provider of the YearThis award is for public and private sector entities that have improved the operations and productivity of its clients through technology applications, equipment, solutions, and resources.
  • Innovation Company of the YearThis award goes to a company that has a unique product or service that is breaking new ground in the tech industry.
  • Start-up Company of the YearThis award is given to a company that distinguishes itself through growth and development in its early stages of commercialization.
  • Public Service Innovator of the YearThis award is given to an individual or company that utilized technology to improve the delivery of government services.
  • Technology Educator of the Year: K-12This award is given to members of K-12 academia who inspire students to pursue a career in technology.
  • Technology Educator of the Year: Post-SecondaryThis award is given to members of post-secondary academia who inspire students to pursue technology careers.

The Nominees

This year, there are many nominees in each category. While no Pennsylvania Internet providers made the cut, there is a wide diversity in the types of companies that did. For example, All Traffic Solutions (a road sign company) is being nominated for tech leader of the year along with 14 other companies.

There are 39 nominees for technology company of the year, including WebpageFX, Global Data Consultants, and Fiberlink. Chuck Davis, corporate faculty at Harrisburg University of Science and Technology and Government Technology Institute are both being nominated for technology educator of the year – K-12.

Technology provider of the year is very competitive this year with 47 different nominees while start-up company of the year has only 12 nominees – with the Vinyard at Hershey being nominated 5 times. Company of the year is divided among 16 different nominees and include DataForma Inc, Fraser Advanced Information Systems, Learning Breaks, GL Noble Denton, QBC Diagnostics and The Drucker Company, Hartman Executive Advisors, Applied Cognitive Systems, and WorkXpress, among others.

Tickets and Pricing

The event is held on Tuesday, April 9th, starting at 4:00PM at the Hershey Lodge and Convention Center in Hershey PA. Tickets for the event are $175 for TechQuest members and $250 for nonmembers and can be purchased in advance.

Rob Gallagher is a computer technician from Pennsylvania who loves to keep up with the latest technology and Internet news. In his spare time, he likes to share what he finds by blogging on various websites.

 

Marketing Your Business with Print: 3 Easy Steps

Print marketing has long been known as one of the most effective mediums for growing your business. Throughout the decades as new technology – and some has even gone, the conversion rates of print marketing campaigns like magazines, direct mail, and even simple brochures have lasted throughout. If you’re just beginning to understand the value of print marketing, and you’d like to be best prepared for the campaign launch that will truly succeed – this article will give you some great tips for setting your business up for success. By targeting the best audience, choosing the best print marketing materials, and ensuring your tracking – you can greatly improve your return on investment with print marketing – here’s how.

 printTargeting the Best Audience

Unlike some digital marketing that will blanket the web with messaging without care on concern for its audience, print marketing is much more engaging to its audience – and is also more of an investment than most digital marketing campaigns. For these reasons, it’s definitely worth the time to target your best audience in a print marketing campaign. This may mean purchasing a list for a direct mail campaign, placing a print advertisement in the most relevant magazine or simply participating in the post office’s Every Door Direct Mail program where you hit every address in your zip code with printing. This is going to be most relevant for companies that do work like landscaping, plumbing, or anything else where anyone is a viable customer. Either way, consider who you’re sending print marketing materials to before you send them – it will greatly improve your outcome in the end.

The Best Print Materials for You

We know that print marketing is engaging, inspiring, and almost always gets return on investment – but that doesn’t mean that all print marketing materials are the same. Sometimes the simplicity of a well-designed business card can get the job done in the right situation, like marketing within a fancy gift basket – to tell the audience who created the gorgeous products inside. Other times, it’s going to take all the flaunt and flattery of custom printing effects like gold foil embossing, die cutting and UV coating to wow your audience and catch their attention. Either way, it’s best for you to consider the feeling you want your customer to get when they hold your print piece in their hands – and go from there. Just like any automobiles, home decorating, or any other product that has a wide variety in its desired outcome – so too does printing.

Tracking: Your Key to Understanding Success

With any marketing campaign, proper tracking is essential if you want to understand if the campaign did in fact have a traceable effect on your business. Unlike digital marketing, there aren’t cookie and click tracking tools build into your custom postcard, or brochure mailer. Instead, it’s best to include some unique tracking telephone numbers – or even a unique coupon code that is only given to customer in one region through one medium. This will prove the success of your print marketing campaign in comparison with your other mediums, beyond a doubt. One of the greatest failures you can make is in creating a fantastic marketing campaign that has little or no way to prove what results it made against other campaigns of your peers and competition. Tracking is key – make a plan, and put it in place before you print!

Execute

As you delve deeper, and research the benefits of print marketing more and more – one thing rings true: the best thing you can do to ensure success within your efforts is to get the work done and execute! You can’t afford to just think about “what you could do” that might make a difference – you have to think about what you must do that will make a difference, and execute on it. Print marketing is one of the most effective means for generation sales and results – but you have to execute!