Tag Archives: Landing page

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

Making Your Site More User-Friendly With SEO in Mind

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement.

At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos.

There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result.

With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike.

One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.