Tag Archives: Internet

5 Top Reasons to Use WordPress Online Business Blog as your Business Website

Most of you bloggers must be in love to use WordPress as your best platform for blogs. Most of you also know what is blogging and How to blog with WordPress.

wordpress

But for those who are not aware of why to Use WordPress for your webite or blog, here is some tips why to choose this as only blogging platform.

Using WordPress you can easily go for transforming your online business blog into your real business site you could easily do that with the help of this top blogging platform.

Then you can easily go converting a blog into a website and can gain huge success over time by using WordPress. Just keep in mind and  stop calling your blog as a blog. Start calling it a website when you use WordPress.

So here are the top 5 reasons for you to use  WordPress as your favorite online business blog.

1- Easy to install

WordPress is a best and easy to use blogging platform that is very easy to install with every hosting program. You can simply install your WordPress blog with a few clicks and get it done at no extra costs.

2- Very easy updating options

Besides installing, this is a blogging platform that has very easy updating options for updating your site’s content. It uses WYSIWYG (what you see is what you get) editor. This is as easy as using your MS Word editor and you can edit and add all your updates easily with only few clicks.

3- Plenty of attractive Plugins to customize with

Plenty of attractive and ready to install Plugins serve you best for increasing the functionality of your WordPress Online Business Blog and you can perfectly use your blog as your professional website.

4- More Professional looks

According to reliable web developers such as web development San Diego WordPress provides you much professional looks for your website than any other blogging platform. This is the main reason why people just love to use WordPress. With the wide variety of professional themes and templates you can just customize your site according to your online business needs.

5- Search Engine friendly Atmosphere

This is the greatest feature of WordPress blogs. People fear of SEO (Search Engine Optimization) work that is needed for their websites to grow. But while using WordPress as your favorite blogging platform you may feel free about it as it provides you some of the best Plugins for your whole SEO work.

So with whole lots of advantages and benefits you should start using WordPress as your online business blog. Use WordPress now and see the difference it creates for your business.

What is Domain IP – Know The Basics

You are thinking to get started your own online business, but you do not understand its terminology let along its working pattern.  It is bit of confusing initials tossed about requiring little explanation. Let’s get started with the basics of it first.

Understanding Domain IP To Get Started With

The techie’s knows it as “DNS” which means Domain name server. It is where your Domain resides and translates your Domain name to IP address. Choosing a good domain name is the foremost step when you need to start your business online. The domain name is the nick name of your company which is a combination of characters separated by the dots. The name has to be unique in the Internet name space.

Domain IP

Your hosting account is allotted a numeric address (for e.g. 193. 44. 122. 44), which is an IP address that your website will be using. Your domain IP is stored in the database with other domain name addresses.

How It Functions

Since; your website doesn’t have the physical address; this DNS communicates to the Internet where to look for. When you receive an email from the web host, it has at least 2 DNS servers. These servers articulate the Internet where your Domain name actually is.

So, when the visitor enters your Domain name in the web browser, your domain name will act like an address forwarding service by furthering visitors to the IP addresses your website is residing.

So while choosing a good domain name, always try to pick something that is easy to remember and spell. Once you register your domain name, it is important to populate in the most possible ways of communication. The domain names can be added in your broachers, emails, web pages since this is the cost-effective way that brings in the business you are expecting.

Also, when you buy domain you can same way sale them or can park them while there is someone with a good price to offer. With parking names only, you can generate good income.

Do I Need To Remember All This

Nope, but if you are thinking of doing your online business starting right from the scratch then it is quite helpful if you know the techie terminology and its functioning.

However; there are many professional services offering this kind of job working at quite affordable prices. If you wish to get the practical knowledge, you can always sit with one of the professional web hosting services or can take up some tutoring to get to know in detail of the same.

 

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

Benefits of Internet Marketing and SEO for Small Businesses

Internet is now all around. It’s basically running with our blood in our veins, as it is very hard to think of living without an internet in today’s fast pace world of technology. Millions of online businesses are now running and trying hard to succeed online by getting themselves ahead of competition. Thousands of new and smaller ones are sprouting each and every week and again trying hard to establish themselves in this tough competition.

SEO for Small Businesses

Have you ever thought of what is the basic need of these businesses so that they can survive and can gain enough momentum to reach at the top?

Effective SEO and internet marketing is the essential and most crucial aspect that can decide the success and growth of any business today. Everyone is talking about Facebook, Twitter and other popular social media sites that are now used for getting better exposure and for effective marketing purposes.

More and more people are searching for their queries on these social media platforms and using them to find about what they are interested in. This has been well exploited by online businesses and internet marketers for marketing their business for free.

Internet marketing a part of SEO

Internet marketing has today become an essential part of SEO. Social media platforms are not only used for getting better exposure for businesses but these are the most trusted platforms where one can easily and satisfactorily rank their business and websites, better in search engines.

As a result if you are looking for selling your products and services online, it is very affordable for you to market it on these social media sites where you can tell everyone about it conveniently. In return, following this effective internet marketing strategy for your business promotion you get highly targeted traffic that has potential to convert most of the time.

This is exactly what you are aiming at. Isn’t it?

What you exactly need for benefitting from internet marketing

No wonder that social media marketing and search engine marketing are the two most crucial parts of internet marketing. And concentrating on both can help you achieve success very fast. All you need is the consistency and hard work. Of course you can invest time or money or both for it. Hiring best services and skilled professionals for managing your marketing can help you get better returns on your investment.

Hiring a professional, virtual assistant or a SEO company eases your task and helps you in managing your time and money where you can utilize yourself in other core objects that are more important for your business and can get you higher profits. Hiring a SEO company also helps you in sorting out all the basics needs of your business and websites and helps manage all the on-page and off-page optimization work together with internet marketing.

In all, SEO is not at all complete without proper internet marketing strategies and techniques. And if you are really concerned about your small business and want to convert it into more reliable and stronger brand, you need to concentrate on internet marketing methods that comes handy with search engine optimization.

This is a guest post by Rajkumar Jonnala. Cable management has been a topic of interest for Rajkumar Jonnala. He does his own research works and digs deep in to their features. He writes a lot about Cable management and cable tidy and keep his friends updated on the same.

 

Making Your Site More User-Friendly With SEO in Mind

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement.

At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos.

There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result.

With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike.

One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.

Google Panda Update and Your Bouncing Rate

Google’s Panda update has been in the news from quite few months. The rankings of some top websites have decreased dramatically which in turn had hurt their revenues to great extent. Many big websites updated their staff count and many have already out of the businesses.  One of the major factors that are now being considered by Google is the Bouncing rate of the websites.

It’s natural that the websites with low quality information and articles have a high bouncing rate which is now tremendously looked for by Google. If you have not cared for this until now you should work harder to get your pages updated so that you get low bouncing rates.

What is actually bounce rate?

High bounce rate simply means that the visitor, visiting your website bounces back to the search engines or other WebPages to get quality information they are searching for. This happens only when your site has low grade content and cannot satisfy the needs of the readers.

Bounce rate is a thing which is not considered as a ranking method until Google Panda update. But now Google will be using the tracking methods to track the bounce rates of the sites before providing the relevant results to the searchers.

This simply means that the sites with high bounce rates have to suffer. Also the sites with low quality content pages that are unable to keep their users engaged will have to suffer. One of the best ways to overcome this problem is to use high quality content and original articles on your site, without which it’s now impossible to rank high in search engine Google.

At Prav talks you can get high quality articles for all your blogging and marketing needs. So if you think that you are not good at writing get high quality services at very affordable prices.

Importance of Quality Content for Your Websites after Google Panda Update

It has been said that quality content is always, and will be a King on internet. No matter you own clothing or an electronics business online, you always need to have quality content to get more sales and leads from your websites.

Developing quality content is not always an easy task for all. But there are always better options for you to get quality articles. You can hire professional web writer or article writing services that can help you in long run.

According to the latest Google Panda update it is now impossible for you to rank high your website if you have scrap or copied content. Websites which were originally ranked high had already experienced a drop down due to the Google Panda update or Farmer update.

 

It’s clear that search engines do not see from where your content has come, whether it’s you or an article writer that has written the content. But it does see that the content you post on web is really important for the users and is free from plagiarism.

It has become very much important that you write original articles that are intended for your readers and not for search engines. The articles should be error free, grammatically correct and holds value for your users. This simply means that an article written after original research and rich in high quality information will definitely show off positive results and can give you more quality traffic; not only traffic but its targeted traffic that you are aiming at to increase your leads and sales.

How to Add Quality to your Articles for Improving Search Engine Rankings after Panda Update

Here are some tips that will add quality to your content:

1.      Add descriptive Title and ALT attributes that include your main keywords.

2.      Include long tail keywords in your content after researching about what your readers are looking for.

3.      Think of the phrases that your readers search for, while Googling. Then distribute them throughout the content.

4.      Avoid duplicate content and articles from content farms, Not only for your websites and blogs but also for article marketing.

5.      Also use original and quality content for your affiliate pages as well.

6.      Use genuine and relevant links on your blogs or websites.

7.      Do not cloak or hide the links that redirects to other pages or irrelevant websites.

8.      Avoid creating the pages that are malicious behavior (like sites with viruses, Trojans and other badware)

Hope this all really help you in improving your website’s ranking after Panda Update. So, always try adding quality and informative content and be safe.

Happy Blogging….

Prav Garg…

 

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages. SEO is all about bringing visitors in, and getting the most out of that pool of arrivals (and any others, for example those coming through paid ad campaigns) is the conversion optimization side.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that. To be really effective an SEO campaign must focus on highly relevant keywords.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

The additional design costs of coming up with multiple pages or making changes to poorly-performing ones are usually more than offset by the gains made. On-site conversion optimization won’t replace a full SEO campaign, but it will help you get the best value out of it.

Ways To Ensure A Teen Centric Web Site Clicks With Target Users

To make a website that clicks with the teenage web users, it is important to pay attention to the visuals and aesthetics of a website. Usage of social media elements and adequate interactivity are also recommended for such a website.

There was a time most of the internet users were adults and the World Wide Web as we know it was not much accessible for teens. However, in the last decade things have changed drastically and a majority of web users now comprise of teenage boys and girls. They represent the generation that has grown up witnessing the spread of Internet worldwide.

Designing a teenager centric website can prove to be a challenging task for a website design professional. To be truthful, teens can be moody, rather unpredictable and fickle minded at times. Therefore, creating a website that catches their fancy and manages to keep them glued requires expertise and careful handling.  To design a successful teen centric website, a web development professional need to keep certain key aspects in mind.

  • The prerequisite to make a website likable for the kids is to eliminate traces of boredom and implement interactivity. The teen web users love seeing sites that are interactive and have dynamic elements like animation and videos. They also like sites that offer games and online quiz. Flash can be used in a teen centric website for this purpose.
  • A website meant for kids should have an attractive and neat layout. A website design company making such a website needs to be careful about the selection of color and images in the site. The same caution needs to be applied as far as font usage is concerned. It is okay to use trendy font styles as long as the legibility is maintained. The teenagers do not usually have the time to read lots of content and so a website design professional should maintain a balance between graphic elements and content in a teen website.
  • The teenagers like the web sites that have content written in clear lucid style. Hence, a website design company should not use ornamental language or complex jargons in a teen specific website. Doing so will make them flock to other sites. The teenagers are fond of using social media services. Therefore, it makes sense to use links to popular social networking services like Facebook in a teen website.  It is also important to implement SEO measures in a teen website. This is essential because lots of teenagers rely on the search engines to find the sites they want.  A SEO enabled teen website will appear at the top of search engine results, hence making it easily accessible to the teenage users.

This is a guest post. The Author has been working as an internet marketing expert in a leading website design company, for the past 2 years. He has also written articles on different topics such as website design, Search Engine Optimization, logo design, graphic design etc.

How to Find the Page Rank for a WebPage?

More or less every Blogger talks of the Page Rank and its importance. But unfortunately many of the pro bloggers don’t know how to check the Page Rank of the web page or the site. Here you can see how easily you can check the page rank of the website or your blog and how much importance Google is paying to your site by assigning it a page rank.

If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is practical to know if you are looking at a page that Google has ranked as valuable or if it is not rated.

There are many of the free as well as the paid tools for the webmasters who can use these tools to get the information about their site’s PR, Back links and many other things which determine the Quality of your site. Such as Alexea site ranking, site mapping, etc.

I recommend using the free tools unless there is much use of the paid ones, which provides some of the other benefits. My favorite one is http://checkpagerank.net/. This is a free tool that gives you enough knowledge about the particular site. It freely gives you information about:

  • Your website’s page rank
  • The age of domain
  • Number of backlinks to your domain
  • Fake page rank if any
  • And many other things

Just try it out and test your site now, if you have not checked it recently.