Tag Archives: India

Keywords and Its Importance

Keywords or some time referred to as key phrases are basically single words or short sentences that have the ability to describe the topic you are trying to share or for the reference for other information. Whole world of internet is based on the strategy of keywords and work on the system based on the keywords and phrases.

Keyword is a single word or phrase or a short sentence that people over internet to search for products and information on the Internet. People use particular words to search for various information they are looking for on various search engines like Google and Yahoo.

How do keywords work?

Many of the Webmasters and Blog owners may not understand the concept of keywords and how they are being used on the internet but a well written and effective content will still normally contain enough keywords that make the sense for the particular subject that they are discussing. However these webmasters can further enhance their search engine rankings by using more and more effective keywords in their content.

For instance if you are searching for the “Indian Holidays”, and type a word you get thousands of the results. While if other user searches for a similar type with a long sentence like “the best holiday destinations in India” will get various thousands of results.

The main difference in the results provided by the search engines is due to the fact that it selects certain words or keywords from the search term and uses those keywords to decide the best results to return and thus gives different results in both the searches.

In both of the searches you and the user are trying to get results regarding the Indian Holidays but the latter will also get the best destinations and places of holidays in India in their search results. Search engines will also pick up the results related to the keywords “destinations in” in the second search which is not present in first search thus providing both the users the most relevant results for their needs.

Importance of Keywords on Internet

The success and failure of website, blog, or any online business Web-Pages are fully depended on the keywords and key phrases. Keywords are the words that make it possible for you to market your products and attain a successful online business.

Thus success and failure of your website can also be tied in to what keywords and key phrase are used in your web pages. Keywords are the only words which can give your site exposure and because of these keywords only your visitors are directed to your websites.

Various individuals, webmasters and blog owners around the world use blogs and websites to grow their network or to expand their businesses. These website owners want to optimize and market their web pages in the search results that search engine serves.

This is the ability of the perfect and most effective keywords used that provide accurate results to the internet surfers while they are searching for different knowledgeable content over the web.

While using WordPress as my favorite blogging platform, i found an excellent WordPress Plugin that helped me greatly to do my keyword research lot easier. If you also want to ease your keyword research job while creating new posts hereafter, you should check out this excellent Keyword Winner –  Revolutionary WordPress SEO Plugin.

10 Perfect Tips on How to Avoid Google Adsense Account from Banned Out

If you are serious about blogging for money you should use one of the most important ad networks for your blog which is well known as Google Adsense. But as the Adsense have very strict rules and regulations for the publishers who wish to run the ads served by Google, it should be noted that you fulfill their terms and conditions and work according to them so that you can earn decent income online for lifelong.

If you have just crossed the first stairs of getting approved into Adsense, maintaining into it is a challenging job which not everyone can get through. This is the post to help my dear friends who are new to Adsense. This will help them in continuing in Google Adsense.

Read the following if you don’t want to ban out from Google Adsense.

1- Do not publish or add the Adsense code on the sites that contain prohibited contents such as pornography, gambling, hacking news, violent topic, advertise of alcoholic drinks, tobacco & tobacco related products. This can result in immediate banning of your adsense account.

2- Do not ever say your visitors to click on your ads. Many bloggers do the mistake by adding the caption on adsense ads like FAVORITE SITES, HOT SITES, and EXCLUSIVE ZONE. Avoid using all that.

Never try to write any words that will make others to click Adsense ads like “Click & Win Prize”, “Click to Earn” etc.

Also don’t click on your own Google ads – I suspect this is the most common reason people are banned. You can’t click your own ads for any reason.

3- Avoid adding duplicate content by just copying  and pasting from other sites. However you can remake and rewrite it in your own words. Avoid carbon copy.

Many websites have same topics that you have. It does not mean that you just copy any article from that site & paste it in your blog.

4- Never put Adsense code on same page where there is no content and also don’t try to tamper with the AdSense code.

Unless you have permission you shouldn’t change the AdSense code. Some publishers have agreements with Google to do this but if you’re a normal publisher you are not allowed to make such changes.

Again – if in doubt contact the AdSense team.

5- Never promote your site (which contains Adsense ads) in pop up ads.

6- Do not ever sign in AUTO-SURF website. Auto surf sites generates artificial clicks & impressions. The visitor who surfs your website is not counted as a real visitor because the visitor surfs only to earn page impressions & nothing else. It is prohibited in Adsense policy.

7- Indian and China friends have to wait for 6 months till their site gains publicity. Google accepts only 6 months old blogs from India and China.

8- Your site should have some proper traffic when you sign in for the Adsense account other vice it will not be accepted.

9- Never indulge in the click exchange programs with your friend. Of course, first it will show an increase in your Dollars of Adsense account but Adsense will automatically track the fraud clicks and Ban your account.

10- Finally before placing Adsense code in your blog or website try to read carefully all the Adsense policy. It will give you a clear view about Adsense policy.

SEO Consultancy Processes In India

SEO agencies in India follow Search Engine Optimization process which is executed in order to help the clients achieve top rankings in all major search engines. By creating quality content, engaging in social media marketing, and optimizing websites according to the latest Google Panda recommendations, they drive consistent, long-term rankings for clients.

SEO In India

METHODOLOGIES:

Discovery & analytics analysis:

  • Extract URLs & Metas: Pull Existing KW Rankings
  • Google Analytics Goal Optimizations
  • Google & Bing Webmaster Tools

Comprehensive SEO & CRO analysis:

  • Search Engine Optimization Analysis
  • Conversion Rate Optimization Analysis
  • XML & HTML Sitemap Optimization
  • Robots.txt & .ht access Optimization

Keyword research & information:

  • Keyword Research (Adwords, Insights, etc.)
  • Site Information Architecture Optimization
  • Content Optimizations and New Content Creation

Webmaster tools and other implementations:

  • Webmaster Tools Optimizations
  • Fix Technical SEO Issues
  • Implement Content Optimizations

Link building:

  • Link Sleuthing (Traditional, Competitor, Partners)
  • Maximize Internal Linking Structure for SEO
  • Link Bait
  • One-way Links
  • Web 2.0
  • Press Releases
  • Guest Blog Posts
  • Social Media Optimization

Reporting, adjusting & maintenance:

  • Customized SEO Reports
  • Google Analytics, Keyword Rankings, Back Link Reports
  • Link Building & Content Maintenance

The Search Engine Optimization (SEO), India has a long term processing focus that requires both short term and on-going attention. In our opinion SEO is something that you are never completely done with. It involves a thorough process implementation:

Identifying Target Search Terms:

The first step to any SEO campaign is to identify the search terms (also referred to as key  terms, or key words) for which you want your site pages to be found in search engines – these  are the words that a prospective visitor might type into a search engine to find relevant web sites. For example, if your organization’s mission has to do with environmental protection, are your target visitors most likely to search for “acid rain”, “save the forests”, “toxic waste”, “green-house effect”, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. After all, it’s no use having a good search engine ranking for terms no one’s looking for.

Selecting Pages for Optimization:

Initially, the pages that you select for optimization should be those that offer the most focused content relating to the terms you want to target – you may already have such pages on your site, or you may need to develop them from scratch.

Inserting Target Terms:

The phrase “content is king” is often cited when it comes to web sites, and this holds true for search engines as well. While there are a number of variables search engines use to produce the results they deliver, the visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors.

Use of Head Tags:

Search engines tend to weigh words placed within page head tags (h1, h2, h3, etc.) more heavily than they do general text.

Page Title Tag:

The title tag in the HTML head of your site pages is a critical, yet often overlooked, location to insert your target terms. Search engines weigh the title of your pages quite heavily in determining relevance, so you’ll want to make sure that each page on your site that you want to show up in search engine results has a unique title incorporating the targeted term for that page.

Linking Structure & Strategy:

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as “spidering” or “crawling”). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.

If you are a business based in any part of India and looking for a SEO firm to help the growth of your business, just make sure that the SEO consultant  or agency  follows the above mentioned processes. It is important to remember that effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information.

Free Website vs. Facebook – Which First?

Let us assume that you have decided to start your very own business. Most businesses today are run online as it is the era of the internet. So what is the first thing that comes to your mind when you think of an online business, a website or social media? Some people might recommend your very own website while some might say having a Facebook page is better. Both of these options have advantages as well as disadvantages of their own. So, given a choice, which one would you choose first? Let us have a closer look at both the options.

Starting a Facebook page is the easiest thing in the world. First, you need to make sure that you have a personal account through which you can login. If you don’t have one, it’s fine. You can always register yourself. Once you have done that, all you need to do is click on “create a page” and follow the guidelines. It’s as easy as that. Now, the biggest advantage of having a Facebook page is that it already has a database of millions of people. It is like a goldmine of potential customers, just waiting to be struck. All you have to do is reach out to them and introduce your product or service. And what’s more? It is completely free.

Facebook

This advantage is not available with a website. A website will never give you a ready base of audience to communicate with. Social media also makes it possible for a brand to study the trend that is prevailing. We all know that trends change every now and then and Facebook is the best way to track them. This allows a brand to adapt with the latest changes and get innovative with the needs of the ideal customer. Brands can also check out what its competitors are doing and use that information to stay in the competition. But Facebook is only the start. In order to establish long term presence and build a loyal consumer base, your brand needs a website.

There are also a few disadvantage of having a Facebook page. Let us not forget that we a building something on someone else’s platform. Social media platforms can change policies, suddenly start charging you for your page or even shut down one fine day due to losses or some other reason. The point is that you don’t have complete control over the long term implications of having a Facebook page for your brand. Besides, nothing spells ‘professional’ like a website. A consumer will always buy from a brand that has its very own website. Somehow, a URL sounds cooler to convey than a Facebook page.

A website, however, must always be the base of your brand and social media should only be used to promote it. Of course, there are many brands that are built only on social media, but having a website is a good option, especially if it is absolutely free. There are also a lot of web hosting data centers that offer free registrations.

So it is safe to conclude that having a website should be the first choice and social media should only be used for marketing and customer servicing purposes. Besides, once you contact people on Facebook, you need a website or some other page that has established your brand image. This will get the consumer quickly involved in the workings of your brand. So, given a choice between free website vs. Facebook page, which one would you go for first? I think the answer is pretty much clear to you now.