Tag Archives: HTML

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

One of the best ways out there is to hire professional services such as graphic design Cambridge that can help you to get your site some great appealing visuals and graphics for attracting your visitors. A good graphic design service can not only help in making your site look better but also helps in getting better conversions and lead generations.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

What are META Tags and How to Use Them

All About Meta Tags, What are Meta Tags and How to use them in your blogs to get more traffic and more profits from your blogs, Are Meta tags still have their importance in the rankings of your site?

These are all of the few questions that a blogger of today think off and should be understood clearly.

Basically Meta tags are HTML codes that are inserted into the HTTP header of a web page, after the title tag. It also contains hidden information in the coding that the various Search Engines will read and use to crawl your pages and to index your sites fast. Meta tags helps in Improving your site’s Placement in Search Engines and can therefore help Increase Visitors Free to your Web site.

It may be assumed that if your web site does not have “keywords” in the head of your HTML code, the search engines may not find your website. Though, Meta tags serve a variety of purposes, but when discussed in context of Search Engine Optimization, we usually refer to Meta Description Tags and the Meta Keywords Tags.

There is one important thing you need to know that Meta tags alone does not have an ability to give you a High Ranking in The Search Engines Listings. What you need is to combine your Meta Tags, titles and your content. You can have the best of keywords in your tags but you will probably not get a top listing as long as they are not present on your page. So while writing a particular post you should keep in mind that your keywords are also present in the post. Try to add various different keywords as possible while writing you post.

In fact there are over 200 different types of “meta-information” that you can place in your Web page with the aid of the HTML Meta tag. but I am listing few meta tags I think are useful below that I think everyone should use.

Essential Meta Tags that are most commonly used

1. <meta http-equiv=”Content-Language” content=”en-us” /> – This is a language meta tag. This tag for example tells the spider the language and region of your web page. For example this on states its English and the region is the US. Change en-us to whatever you wish. I do know Bing uses this tag to help define languages and regions related to local searches. It would make it easier to target US searchers if you declare your site en-us eh?

2.<meta name=”copyright” content=”insert name or url here”/> – This is a copyright meta tag. This tag can be useful for letting crawlers know the content you wrote is yours and original. This way if someone just scrapes your content and copy and pastes it, the crawler will still know you wrote it originally. This meta tag can never hurt you, so why not use it?

3.<meta name=”author” content=”insert name here”> – This is an author meta tag. This tag will allow you to claim authorship of a page on your site in the meta tag. I personally think think this tag is useful, and more bloggers and site owners should take advantage of this tag to claim authorship in the code and meta data of their pages.

4.<meta name=”audience” content=”all”> – I think of this tag as an unofficial rating for your site or page. I use this tag, and again this tag could never hurt you.

5. <meta name=”rating” content=”general” /> – Again this is another general rating tag that could only help your web site like the tag above. I see no reason not to use it.

6. <meta name=”distribution” content=”global” /> – This meta tag pretty much labels your site as safe for general global distribution. Search engines may use this tag, they may not, however some smaller niche search engines may and this tag isn’t going to hurt you. it could only help your site longterm.

7. <meta name=”expires” content=”never” /> – This meta tag simply states the page or content never expires, or you can set an expire date. I can’t hurt you thats for sure. So why not use it?

8. <meta name=”publisher” content=”insert name here”> – This meta tag is similar to the author and copyright tags. It allows you to declare yourself or your company as the publisher of the page or blog. I think this tag only makes your site look more professional, and this is another tag that can only help you.

Those are the 8 essential meta tags that everyone should use. I think those tags will make your blog or site look more professional, and can help your site get better categorized. The author, publisher, and copyright meta tags allow you to claim ownership in your code, and that can only help you with the robots. The language meta tag ensures you have the proper language and region declared. This can really help for business that serve a small area.

Thanks to Raygen.info/blog

How to Submit Your Blog to Google?

Submitting your blog to Google makes a difference the people visit your blog. If you have very fewer number of visitors to your blog you can easily increase the number by letting Google know your blog.

This can be done in an easy way which most of the Bloggers don’t know about. If you have created your new blog and if you want to submit your blog to Google so that people will know about it easily while searching on Google, you can submit your blog to Google by following these easy steps.

Image via CrunchBase

Remember one thing that the main source of traffic to your blog is search engines, and the most famous search engine is Google Search Engine. So submitting your blog to Google Webmaster will not only increase your blog traffic but will increase your Page Rank also.

If you have not heard of Webmaster account on Google here it is. Click on to your Google account or “My Account”. You will see the webmasters account in the section. You can open it by using the same account details as you use at Blogger or G mail.

Now when you are there, you will be asked to enter your site URL. Enter your blog/website URL and click “Add Site“.

Then you will have to verify your account. There are two methods to verify your account:

  • Adding a meta tag
  • Uploading a HTML file

If you are a blogger you can use “add a meta tag option” and if not you can use second option also.

For Bloggers: how to submit sitemap to your Google webmasters account

Click on Add a Meta tag and you will be given a code. Just Copy the code given and open Blogger.

After that click on the Layout >> Edit HTML.

Search for and paste that Meta Tag code just after. Save your template. After saving go back to Google webmaster and click on verify.

After verifying go to Sitemaps in the left sidebar.

Then click on Add a Sitemap. In the drop down menu it will ask you to put the Sitemap URL. There are only two ways to add a sitemap and they are:

http://yourblogname.blogspot.com/rss.xml
OR
http://yourblogname.blogspot.com/atom.xml

Just enter your desired option and click Add General Web Sitemap
Congratulations! You have submitted your blog to Google Webmaster…

7 Tips On How To Step Up Your Search Engine Optimization

Every mind of any well-informed businessperson is thinking on ways of improving search engine optimization. Research shows that approximately over 90% of SEO users do click on organic search results and get over paid, and 89% of consumers use search engines mainly to create decisions concerning purchasing.

This raises a lot of concern whether the remaining 11% did not understand the question correctly. Recent adjustments to algorithms of Google have firms across the globe doubling or even tripling up their constant efforts to ensure that they optimize search. Search engine optimization is and will always be important no matter what all the other search engines will probably try to follow suit. Kindly use the following ways to improve your search engine optimization.

Search Engine Optimization

a)      Understand your number – Use analytic measures to identify how individuals are getting to know your website and the kind of keywords that are leading them there. Experiment and weigh all efforts, add the number of referrals from the search engines and replicate those that seem to be functional. Keep watching the rank of your page and any stimulants that can improve it. It is until you identify what assists it is when ought to keep your efforts up and focus.

b)      Permalinks and headings – It is important to involve your top most keywords, like say, ten keywords, in page headings and permalinks. This is a textbook way of improving search engine indexing.

c)      Keywords – Identify your top most keywords and use them appropriately in your articles and blog posts, and on your individual website. The reason behind this is to ensure that you are authentic.

d)      Internal links – An effective method to encourage the improvement of click through is by linking to your site internally. This is Google’s way of weighing engagement on your individual website. Instead of using arbitrary phrases such as ‘click here’, make sure you hyperlink the keywords.

e)      Share the love – Ensure you balance the links to your internal sites with those on the external sites. Remember, search engines will always be looking for evidence of relationships across the web. Appreciate other resources and sites through linking back and you will find that they will always reciprocate in the same way. In fact, one of the best methods to add flavor to your website is by having a greater and better websites link to your individual website. Public relations and partnerships build this scheme of awareness.

f)       Image optimization – Spiders crawl comments and text to both your site and images. Therefore, ensure that you tag your images using a keyword rich text.

g)      Use HTML – Proper websites do not use Flash. In some cases, it may seem to be good during special effects, but it destroy search. However, websites created in HTML are simpler for search engines to crawl, while those created mainly in Flash may not necessarily be searchable on all models on phones.

Do away with black hat techniques. Never undo any kind of your individuals work using sneaky techniques, as you will get punishment from Google. Specifically, avoid cloaking, keyword stuffing and duplication.

Author Bio:

James White aims to become a renowned name when it comes to coming up with innovative Internet Marketing/SEO strategies, similar to Eric Schiffer.

 

How to Use Html5 in WordPress Themes?

HTML5 has upheld to receive lots of curiosity since mid of 2010. The real motive for the escalating concentration on HTML5 is besides the most of desktop web browsers providing a minimum of some sort of support, up to date projections claim that one billion cell phones having HTML5 support would be purchased throughout 2013. Due to its gigantic existence on both mobile and desktop, this specific standard is likely to put in a major impact on prevailing sectors of creation such as WordPress themes.

Even so the surge in WordPress themes remains a reasonably unfledged segment inside the great structure of this technological environment. But preponderance of this WP platform has triggered it to advance at enormous speed. Despite that growth is obviously beneficial; one of the many negative effects with this specific case was that this caused a lot of theme designers to begin ramming as much selections as they can inside their themes. HTML5 must aid to control this particular attitude and convey a focus towards the creation of themes according to particular sets of characteristics.

Use Html5 in WordPress Themes

Implement ‘html5’ in WordPress Themes

WordPress can make it quite simple to develop your personal WordPress themes and, so, it really is no hassle to work with HTML5. The theme just includes 3 primary themes: index, single, as well as archive.

WordPress will add elements, classes, and various components of code in a few areas. That needed a little of fiddling around while using templet’s functions.php file.

The Removal of Actions from ‘wp_head()’

WordPress carries a hook referred to as ‘wp_head’, which is found in a header.php of templates. To stop it placing undesirable code in the page and you will use a ‘remove_action’ feature to disable that function which was responsible.

Wiping out the Empty ‘<span>’

In order to make excerpts you may write them in the excerpt field or perhaps use a ‘<–more–>’ quick tag from the WordPress manager. Even so, once you do that WordPress could place a clear ” within the post’s written content. This particular part possesses an identity so that this area after the excerpt is often targeted through “more…” or perhaps “continue reading…” links.

With regard to posts which show just an image you desired this photograph to appear inside the archives. Similarly, when the first sentence of the post included the link you needed that to stay kept. This default ‘excerpt ()’ theme tag doesn’t let that it required a few changing. Place in a fresh task in functions.php file after which you can make sure that the theme tag carried out this particular function as opposed to the one within the main WordPress files.

That’s simple enough to make a simple website using HTML5 and take advantage of WordPress to produce that. WordPress is unquestionably one of the greatest and most dependable site tools offered. Therefore, you must make certain that you just take full advantage of whatever it provides and use best WordPress themes on your site.

Author Bio:

Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-481 exams. Let’s take benefit of 70-448 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.