Tag Archives: Google

Guest Posting or Article Directory Marketing – Which Path to Follow For Efficient Link Building?

Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.

That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:

Guest Posting or Article Directory Marketing

Article Directory Marketing

What is it?

Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.

Pros

After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.

Cons

  • There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
  • These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
  • Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).

Guest Posting

What is it?

There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.

Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.

In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.

Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.

Pros and Cons

Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place).  This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.

The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.

There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.

For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.

So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.

This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.

 

How Can SEO Writing Help with Google Ranking

You all know that Google ranking is important for all the sites that require getting profits online. But not all people know about how Google ranking works. There’s varied formulas and methods that are obtainable to get nice Google rankings. Knowing these methods along with knowing how Google rank your pages will help you out in getting nice profits online.

SEO writing is such process by which you can make Google to rank your WebPages well. Google and other major search engines love to rank the sites that are nicely formatted and have nice articles. With nice SEO writing and SEO articles on your web-site you can rank well and can gain increasing profits day by day. The way you plan and strategize is the main factor that affects your rankings.

When somebody search for something on web, Google works for it and provide the results in the matter of seconds. At first it finds the page that contains the exact query term and ranks them relevantly.

And after determining the importance of each different page individually it provides the results. The importance of each page is determined by number of factors like quality of articles, WebPages backlinking to the pages, etc.

In case you are expecting the nice Google rankings overnight, forget it.

It is a slow and steady process and search engines like Google takes some time to index and rank your site well. Lots of giant sites take months to rank on first page. And you cannot even think that lots of business people and online marketers invest thousands of dollars each month to get better rankings. It is therefore important that you work slow and steady and gain the results.

You ought to also understand the scoring method of Google. You ought to work as Google wishes you to and then are you able to only get desired results of best Google rankings.

As you have already heard that nice articles are the king, SEO writing helps you much and provides you the desired results in very short span of time. And the article that is search engine optimized adds the additional flavor. The results will come itself when you have the nice articles on your web-site.

Here you can find a free guide to get into article marketing success online. This easy to understand free guide for article marketing success can be highly valuable for you and can help you get enhance your business profits in no time at all.

Making Your Site More User-Friendly With SEO in Mind

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement.

At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos.

There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result.

With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike.

One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.

Google Panda Update and Your Bouncing Rate

Google’s Panda update has been in the news from quite few months. The rankings of some top websites have decreased dramatically which in turn had hurt their revenues to great extent. Many big websites updated their staff count and many have already out of the businesses.  One of the major factors that are now being considered by Google is the Bouncing rate of the websites.

It’s natural that the websites with low quality information and articles have a high bouncing rate which is now tremendously looked for by Google. If you have not cared for this until now you should work harder to get your pages updated so that you get low bouncing rates.

What is actually bounce rate?

High bounce rate simply means that the visitor, visiting your website bounces back to the search engines or other WebPages to get quality information they are searching for. This happens only when your site has low grade content and cannot satisfy the needs of the readers.

Bounce rate is a thing which is not considered as a ranking method until Google Panda update. But now Google will be using the tracking methods to track the bounce rates of the sites before providing the relevant results to the searchers.

This simply means that the sites with high bounce rates have to suffer. Also the sites with low quality content pages that are unable to keep their users engaged will have to suffer. One of the best ways to overcome this problem is to use high quality content and original articles on your site, without which it’s now impossible to rank high in search engine Google.

At Prav talks you can get high quality articles for all your blogging and marketing needs. So if you think that you are not good at writing get high quality services at very affordable prices.

Importance of Quality Content for Your Websites after Google Panda Update

It has been said that quality content is always, and will be a King on internet. No matter you own clothing or an electronics business online, you always need to have quality content to get more sales and leads from your websites.

Developing quality content is not always an easy task for all. But there are always better options for you to get quality articles. You can hire professional web writer or article writing services that can help you in long run.

According to the latest Google Panda update it is now impossible for you to rank high your website if you have scrap or copied content. Websites which were originally ranked high had already experienced a drop down due to the Google Panda update or Farmer update.

 

It’s clear that search engines do not see from where your content has come, whether it’s you or an article writer that has written the content. But it does see that the content you post on web is really important for the users and is free from plagiarism.

It has become very much important that you write original articles that are intended for your readers and not for search engines. The articles should be error free, grammatically correct and holds value for your users. This simply means that an article written after original research and rich in high quality information will definitely show off positive results and can give you more quality traffic; not only traffic but its targeted traffic that you are aiming at to increase your leads and sales.

How to Add Quality to your Articles for Improving Search Engine Rankings after Panda Update

Here are some tips that will add quality to your content:

1.      Add descriptive Title and ALT attributes that include your main keywords.

2.      Include long tail keywords in your content after researching about what your readers are looking for.

3.      Think of the phrases that your readers search for, while Googling. Then distribute them throughout the content.

4.      Avoid duplicate content and articles from content farms, Not only for your websites and blogs but also for article marketing.

5.      Also use original and quality content for your affiliate pages as well.

6.      Use genuine and relevant links on your blogs or websites.

7.      Do not cloak or hide the links that redirects to other pages or irrelevant websites.

8.      Avoid creating the pages that are malicious behavior (like sites with viruses, Trojans and other badware)

Hope this all really help you in improving your website’s ranking after Panda Update. So, always try adding quality and informative content and be safe.

Happy Blogging….

Prav Garg…

 

How to Find the Page Rank for a WebPage?

More or less every Blogger talks of the Page Rank and its importance. But unfortunately many of the pro bloggers don’t know how to check the Page Rank of the web page or the site. Here you can see how easily you can check the page rank of the website or your blog and how much importance Google is paying to your site by assigning it a page rank.

If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is practical to know if you are looking at a page that Google has ranked as valuable or if it is not rated.

There are many of the free as well as the paid tools for the webmasters who can use these tools to get the information about their site’s PR, Back links and many other things which determine the Quality of your site. Such as Alexea site ranking, site mapping, etc.

I recommend using the free tools unless there is much use of the paid ones, which provides some of the other benefits. My favorite one is http://checkpagerank.net/. This is a free tool that gives you enough knowledge about the particular site. It freely gives you information about:

  • Your website’s page rank
  • The age of domain
  • Number of backlinks to your domain
  • Fake page rank if any
  • And many other things

Just try it out and test your site now, if you have not checked it recently.

 

Need of SEO for Small Business Website

Once you have just started a website which is a small little website on internet, you need to work hard for getting higher search engine rankings to get desired profits. It is important for you that you follow various top SEO strategies and techniques by which your small business website can get better rankings in search engines. After the lots of hard work, patience and best strategies your small website can turn out into a large website on web.

SEO is the only factor that determines the success of your business online. If you have tried lot, and are failing to make even a single sale from your site, you should focus on your search engine optimization process. Although you feel that your site is good looking, attractive, full of colorful images and videos, it may be lacking somewhere from the SEO point of view.

Your sales can be increased rapidly if you try out better ways in SEO. Lack of SEO can result you in just waiting for getting sales. You may have to wait for months to get better profits from your small website if you are not caring for your SEO. It is therefore essential that you work hard and learn top search engine optimization that is essential for you at the start.

Top SEO Can Help You Get Success Online

Surely the top SEO can help you get success online from your website in no time. If you are trying all the best strategies and techniques involved in SEO you can get fast search engine rankings in major search engines. One of the most common problems why people do not get success online from their websites is the lack of SEO.

Search Engine Optimization is a process that makes it easier for search engines such as Google, Yahoo, Bing, etc. to locate and index web content. Establishing a website is very simple for a common person. But to maintain it and to get better rankings is the process which is tough for many. To get noticed and to attain web presence you need to go for search engine optimization process so that you can get success online.

Inbound linking, one way linking, three ways linking, on page and of page optimization, etc. are some of the common strategies that are used while doing SEO. This all will simultaneously work for your site to get higher search engine rankings. This all can be effective for you to get high search engine traffic which is considered as most important for your site to increase your sales and profits. Besides this you have to also pay attention to internet marketing methods that can help you to get high traffic.

Author Bio –

Dick is passionate about his SEO profession and along with SEO he is doing online research on best social media marketing agency.

SEO Press Release Submission – How to Make it Beneficial for Online Business Blogs?

SEO Press release submission is one of the very best ideas for you to gain lots of free backlinks as well as online exposure. It helps you in building up a strong reputation and in maintaining the high credibility for your business.

You can today opt for various options for doing the effective SEO press release submission for your growing business.

If you have time and want to do it on your own you just want to ensure that you do it the right way and that should be effective. Also be prepared to spend much money and time for the press release as this can prove the best for your business to take it to the newer highs.

First and the very vital of all the things is the effective writing for your SEO press release submission. Creating a compelling content for your business is must and should be done efficiently by the experts and professionals, if you are not good at it.

As these press releases need to be well written you can hire an expert for you on a monthly basis that can manage all your SEO press release submission.

 

SEO press release writing services helps you to get press release written in such a way that it include relevant and less competing keywords so as to rank high in the search engines for your keywords. This gets your website with important backlinks that will help boost its position in the search engine rankings.

SEO press release today holds much importance for the businesses whether small or large. Today there are several free press release distribution sites that you can consider for your SEO press release submission. Frankly speaking, you will only get paid for what you actually pay, so it will be better for you if you consider some of the paid press release distribution websites also.

Basically there are today different ways of distributions for the press releases. These depend on what you are just aiming at by the SEO press release submission. You may need to review these different distribution ways carefully and choose the best that helps you in achieving your goals faster.

The top 5 free online press release distribution sites that you can consider are:

1. prlog.org

2. pr.com

3. openpr.com

4. 1888pressrelease.com

5. free-pressrelease.com

These sites are best for improving and enhancing your business in this competitive world. This creates opportunities for you by developing strategies that can gain most of the potential customers for your online business.

Online SEO Press Release – Best Way to Market Online Business

SEO press release is one of the best methods used today to get online exposure for companies and businesses all over the world. Companies for the marketing purposes are including this very advantageous internet marketing plans to grow fast and to get success in this competitive world of today.

Press release for marketing

SEO press release is today effectively used to introduce new products and to market the newly launched websites of the online business. These are effectively and efficiently used to promote new services of the small as well as large online businesses. A very well written and distributed SEO press release can have greater impact on your online business by targeting the potential customers of your niche. This also helps you in introducing your newer products or services to a large number of audiences to whom you are actually targeting at.

Effective press release (PR) generates an effective buzz about your company and builds up a strong online reputation for your business. There are certain things that you should focus on while getting to SEO press release. First and the foremost thing include writing compelling and effective content. This directly hit your audiences’ minds.

First impression is the last impression and if your target audience gets this first impression wrong, may be they will never see you again. Anyhow if writing is not your strong point you should always invest in hiring a writer to do your SEO press release for you.

An effective and efficient SEO press release is vital for your business. It helps you in improving brand awareness and reaches out to the entire community of the business world in your specific niche.

SEO press release writing services allows your business to grow strong in no time. This is also necessary for your business if you want to maintain a strong online reputation for your business for long time. Press release can be started for any small or large business and proves equally beneficial to all. It can be done for any budget. If you have a larger budget, there are many of the leading paid press release distribution sites that work best for your business.

However if you have smaller budget you can chose the distributors that are free and enable you to get effective press release marketing. Depending on your requirements and budget, your press release will always prove to be worthwhile and can give you better ROI and profits for your business. The need is to proper target and proper start.

Why you Need Improved Alexa Rank – Top 5 Tips to Improve your Alexa Rank

First of all before proceeding for the tips to improve your Alexa rank, you must know what actually Alexa rank is. Alexa rank is simply a measure of site traffic and web exposure your website is getting on internet. The low is the number of Alexa rank, the better is your overall rank considered on internet.

How does Alexa work?

It has been seen that from every 100 visitors that arrive on your site, 50 may have the Alexa toolbar installed on their site. Alexa measures your site’s search traffic and rankings by gathering data from these visitors who have Alexa toolbar installed on their site.

Improved Alexa Rank

Why you Need Improved Alexa Rank?

Better Alexa rank means lot to you. There are many reasons that you can explain for improving your Alexa rank. Some of these are:

  • To get better Alexa rank keeps you always inspired. You will be always active and try hard to improve the better rankings day by day. When you see the increase in your rankings you will feel satisfied with your efforts you are making.
  • More importantly this helps in increasing your site traffic by knowing various things about your sites. You can get better ideas for improving your sites rankings through this way.
  • Improving your Alexa rank will also help you in increasing your site’s value. You can get better advertisers for your blog and can get better revenues and profits from your blogs.

Top 5 Tips to Improve your Alexa Rank:

1- First of all install the Alexa toolbar on your site if you have not done it yet.

2- Install the Alexa toolbar on your site where it is easily visible.

3- Add Alexa stats to your site that attracts your visitors towards your site. It may be rank, graph, etc.

4- Write blog posts about Alexa rank and ways of improving it. You will get better known by this and can increase your rank dramatically.

5- Try to be active in social networks, forums, and other relevant sites.

You can try out various sites like digg, stumbleupon, reddit, facebook, technorati, etc. where you can find visitors that have Alexa toolbar installed and can help you to improve your rank.

These are some of the tips to improve your Alexa rank. Besides these there are many others like you can request reviews of your site on Alexa.

Also you should always try to go for the top ways by which you can increase your search engine traffic. The more targeted traffic you get better will be your Alexa rank.
Review http://www.prav-talks.com/ on alexa.com