Tag Archives: Google

Google Penalizes Over-Optimization through Penguin Updates

There is widespread criticism and speculation over Google’s Penguin update. For people who have no idea about Google Penguin update: this is the name given by Google to the web spam update that was released just a few days ago. This updates sought to penalize websites conducting over-optimization.

Google has turned the world of SEO upside down. Their new algorithm targets websites which are over-optimized. To understand the meaning of over-optimized it is important to understand two types of SEO: Black hat and White hat. Black hat is an SEO process where experts try to trick Google while White hat SEO practices are in accordance with Google’s practices.

Black hat SEO is also known as black hat web spam. To achieve higher rankings many sites use technique that never benefits the users. It is a sort of shortcut for earning high page rankings in Google. Black hat SEO provides ground for undeserving sites to get high rankings. There are various types of web spam techniques used such as link schemes, keyword stuffing, etc. Google has always been against these evil practices.

Google put forward a few points defining web spam or over-optimization. Earlier Google launched a new page layout that sought to reduce the rankings of websites not providing good content to the visitors on a regular basis. After this came the Google Penguin updates. This update reduced the rankings of websites not abiding by the existing quality guidelines set by Google. Though Google has been against web spam right from their initial days, but the changed algorithm marks a drastic improvement.

Penguin would make sure that web spam is reduced and high quality content is always available online. Google has still not discussed their specific signals, because they do not want the black hat SEO experts to manipulate new way outs just yet. Google wants the webmasters to develop quality websites and provide good experience to the visitors. Penguin also cries out for the use of White hat SEO processes at all times instead of web-spamming.

It is quite clear that Google wants to make online world more visitor oriented. Proper SEO training and knowledge is thus essential. The webmasters using spam tactics for improving their ranking have no place to hide now. But, which spam tactics are not allowed by Google? Keyword stuffing and spun content are two examples.

Keyword stuffing is one of the foremost techniques used by Black hat SEO experts to insert more keywords in the page (for which they would like to rank). Keyword stuffing is easily decipherable. It is like throwing all keywords into one section of web content. Such content are only for the web spiders, human visitors cannot derive information or sense from it.

Spun content on the other hand is one piece of original content that is reorganized and then republished multiple times. Some words in the content are shuffled here and there to fool the plagiarism checkers. But the content remains the same throughout contents. There are links put into the content to increase the internal link structure of any website.

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

5 SEO Tips to Avoid

There are a lot of advertisements online which guarantee that they are effective in driving traffic to your website. However, you can’t really be certain which ones are genuine and which ones are fake.

seo

If you really want to make the best out of search engine optimization (SEO), you have to be knowledgeable about it.

Not only that, you also need to be aware about the things you should avoid because there are a lot of SEO tips out there that can mislead you or worse, even jeopardize your business.

 

Well, here are 5 SEO tips you have to avoid while hiring a Cheap SEO:

1. Avoid hiring a person who promises you a number one search engine ranking. Take note that this is nearly an impossible task so there’s no sure guarantee that you’ll get the number one spot in search engine ranking. Remember that there are a lot of things you can’t control. Sure, you may have a hand over variables essential for the ranking such as keywords, inbound links, and optimizing your website for crawlers but there are still other variables out of your reach. For example, you can never manipulate the strengths of your competitor’s site. You can’t also control inbound links of competing websites and pages. No one can ever assure you of high rankings.

2. Avoid hiring a person who will submit your site to hundreds of search engines and directories. You don’t need to pay someone just to help you get listed on search engines and directories. That is practically bogus! There are already lots of search engines already controlled by Google, Yahoo!, Bing, or Ask and they perform 100% of internet searches. Take note that you can get your website indexed for free if you’re already accessed to the internet and your pages are readily available to visitors.

3. Don’t hide or disguise links. Remember that a search engine looks for keywords in specific areas (title and content). If you list keywords outside of the title or content, or if you hide this from users, you can get penalized for it. Your content could be missed if it is not properly formatted because web crawlers can identify which pages match specific queries.

4. Don’t stuff meta tags just to get higher rankings. Search engines don’t use meta tags in order to determine page ranking. But if you want a more standard description, you can use the description “meta tag” for search engines. Google can easily pick this up.

5. Avoid using link exchanges with unrelated content. Using inbound links from other websites can help you increase your position in the search listings only if you use related content.

As you can see, there are a few things you should avoid doing when you get involved with SEO.  Just remember, work for the audience, not the search engines.

Google Apps and Many Benefits To Tag Along

Google like we all know is considered to be the best when it comes to offering apps. Google is been offering easy to use apps for online business owners who are looking out for increasing profit along with affordable costs.

Google apps for business is presently used by over 50 million of users worldwide for their online businesses.  This is the number which is continuously on the rise due to the fact that the apps are consistent showing productivity which isn’t easy to deploy to that of usual desktop programs.

These apps efficiently meet the user’s requirements since; they are offered by Google created using reliable technology which meets the security concerns in mind. These apps let the employees from one company to communicate with other employees within the same organization seamlessly despite of geographical barriers.

Tools like Google Talk, Calendar, Gmail, and Google Docs allows the employees to log in from any secure Internet connection to access mails, talk instantly and to share any other internal information. This collaborative approach makes the routine errands smooth and easy.

Businesses in every field can reap benefits when switched to this web based collaboration and communication suite. The apps by Google are productive, guaranteed to reduce the cost in short span of time and reliable. Google apps lets businesses to get the best IT solutions than spending less of resources and not to forget the overheads expenses.

Google apps are not only ideal for small enterprises, but are also great for big companies. With unlimited storing of online docs offered to businesses, who wouldn’t want to try out these apps.

Also, these apps don’t limit its offering to Laptops or Desktops, but are compatible in iPad, Blackberry, Android cell phones, Tablets and iPhones. There is also 24*7 customer service option available ensuring that your business never suffers a slow down with any of its problems.

You can provide your employees freedom and ease in work in terms of messaging and other day to day office relevant work. Additionally it keeps the network safe from malicious virus and spammers, and phishing. With these apps, you get fifty times email storage space compared to other apps available in the market or on the web. It is now easier to focus on development and growth rather than thinking on how to reduce the maintenance cost.

So, when business switches to the Google apps they are safer in the knowledge because of the fact that the world’s greatest innovative organization continues to develop and innovate new features to it.

For some more unique and interesting tips on technology you may check out www.blogines.com. The site offer you good useful knowledge about fixing computer and mobile phone problems.

Should You Really Use Article Spinning Software Today

The efficiency of article writing when it comes to generating traffic is not questionable. In order to expose products to target customers, article marketing is the best option. Article spinning is the process of submitting an article and its variants to a number of directories in one shot. It helps to create large number of backlinks to your website.

Article spinning is rearranging of an original article in order to produce 10 to 20 unique articles. It is done by rearranging the words and sentences of the original article. Let’s see the advantages and disadvantages of article spinning software.

Article spinning software

Advantages of Article Spinning Software

With article spinning software, you can distribute as many articles as you can all over the web. Since this article spinning software spins articles by transforming words into their thesaurus equivalents and rearrange individual sentence without disrupting the original sense, you can get meaningful contents.

Disadvantages of Article Spinning Software

The main disadvantage of using article spinning software is that spun articles will not be as impressive as well written, interesting original articles. Fresh and uniquely written articles are the best tool for successful article marketing.

Even though, article spinning software effectively duplicating your articles, readers who have already read your original article are unlikely to read spinned articles. Thus, the backlinks strategy for boosting traffic will not work.  Moreover, spun articles reflect poor reputation on you and your company.

Impacts of Google Panda Update on Article Marketing and Article Spinning

After Panda updates recently Google values original and high quality content. So, one should use spinned content very rare. We can use spin content for some marketing purposes only but not for original blogs and websites

The main aim of Google Panda is to put more emphasis on expert information on the topic. If an article is short to offer useful, relevant information the Panda might well decide it does not deserve a listing.  Article spinning is on its way out due to Goggle Panda update. You have to start writing your own articles with substance. It should be unique with meaningful information.

In 2012, Google will be implementing more Panda. In addition, for your website to succeed this year, you need to focus on the SEO changes that Google is focusing.

The prime issue is quality content. Google is not tolerating any sort of article spinning, farming or copying. You need to deliver unique and 100% original content. So, if you want to succeed, get rid of article spinning software. Google can tell if an article has been re-spun. Google wants unique content and rank you accordingly. After the Google Panda update, only original, unique content will be rewarded.  Fudging and waffle will no longer work.

In fact, After Panda update, article marketing has returned to the domain of the writers rather than the plagiarist or the spinner. With genuine writers writing genuine articles without recourses to software spinner article writing is getting to being honest.

Google is now very particular about the good content websites and without good handwritten and manual content no websites can get better rankings. So keep up the spirit and invest your time and money in adding good content to your websites and blogs before you can actually think of rankings and better profits.

We invite you to test our team of writers and marketers who can effectively satisfy all your article writing and marketing needs. We assure you the quality articles at low cost. Look for our high quality and low costing article writing services now.

 

Does Article Marketing Still Work After Panda Update

Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.

Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.

Article Marketing

What is Panda Update?

As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.

Panda update was designed to weed out poor articles.  The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.

Is Article Marketing Dead After Google Panda Update?

Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.

If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.

Factors to Consider Regaining Your Rankings:

  • Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
  • Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
  • Your article must be at least 500 words and should be useful, valuable and well structured.
  • Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
  • .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
  • Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
  • Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.

Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.

 

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Benefits of Using a Writing Service

Oddly enough, a number of online entrepreneurs blatantly disregard the value of hiring a top-notch content generating agency for meeting their content needs. It is usually to their detriment and it’s quite common to come across such people on forums asking others about where they are going wrong. Their competition is triumphant and on the top of search engines while they are far behind and falling even more. It is completely natural for people to want desirable results very quickly. But, it takes a lot more effort to achieve internet stardom. Great writing is demanded because of the regular changes made in Google’s search algorithm and also its greater emphasis on quality. Adequate content is no longer relevant.

writing service

The content marketing strategy needs to be evaluated and focused. Even if it means that a business has to adjust its budgets to get access to a top-notch and popular writing service, then the sacrifice needs to be made. Content should never be viewed as an expense. Instead, a business should see it as means of improving their conversion rates and thus boosting sales. However, keeping permanent writers on staff is quite expensive and definitely more than necessary. It is not a practical solution for a business whereas using a service that specializes in providing content can prove to be cheaper.

A business doesn’t have to pay them regular salaries, provide office space or even give them any training. Moreover, having an in-house team doesn’t mean that it will always be creative as the writers may burnout or suffer from writer’s block at one point or another. A service has a large number of writers at hand and can delegate the task to different writers for coming up with unique, clever and fresh content. It is very convenient and also ensures that a business can get exceptional and quality content whenever they need it.

Flexibility is another benefit that can be enjoyed when content writing is outsourced. The writers can be hired when needed and given a deadline. They will be prompt and deliver excellent results as promised, as long as a reputable service is chosen by the business. The writers have lots of experience, skills and qualifications and this can prove to be a huge benefit. This is due to the fact that businesses often assign writing tasks to in-house workers, but they usually don’t have any experience in creating content, even if they have the necessary qualifications.

Apart from that, a writing service uses professionals who are updated regarding the latest techniques and format that’s to be used for writing appealing and interesting content. They can use various tools and software to do proper keyword research and figure out the relevant keywords. They are also aware of when and how to use the keywords without stuffing the articles with them. This is very important for an article to be approved by search engine crawlers. Hence, a business can rest assured that their needs will be met and they will benefit in the long run by using a reliable and reputable service.

 

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

Guest Posting or Article Directory Marketing – Which Path to Follow For Efficient Link Building?

Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.

That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:

Guest Posting or Article Directory Marketing

Article Directory Marketing

What is it?

Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.

Pros

After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.

Cons

  • There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
  • These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
  • Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).

Guest Posting

What is it?

There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.

Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.

In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.

Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.

Pros and Cons

Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place).  This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.

The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.

There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.

For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.

So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.

This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.