Tag Archives: Google Penguin

How to Change Your SEO Strategy after Deadly Google Updates?

The two recent Google updates, Google Panda and Google Penguin have turned Google search results upside down over the past year. These two updates share the same goal which is to achieve the highest quality website for the given topic to the first pages of Google search results. Hence, Google updates are set to gain this goal in different ways.

Google Panda aims websites that give a poor user experience whereas Google Penguin targets websites that employ black-hat SEO techniques to unfairly increase their Google search ranking against their competitors. Google seems to be gaining their goals however sometimes at the cost of innocent bystanders.

Recognizing whether or not your website is affected by Google Panda or Penguin or the latest on the EMD update is not a matter that anyone really wants to spend time on. Ranking top in the pages of Google search results is the lifeblood of all websites.

Hence, you have to take the time to explore this in order to update your website. Lets discuss here some of the important points that today’s webmasters should focus on in regards of search engine optimization.

Update the content

Content is the immortal king always. Good content helps judge the quality of the website. Presenting contents in a different manner will earn attention of readers and also get you more potential customers. Content might give impression towards a situation so that you can increase the odds of perfection.

Gone are the days when content was hardly used in the internet. Now the web world is literarily rich with content. As many people started pouring their thoughts and ideas the competition has been increased along with the demand for perfect content writing.

Link building

Links were actually built to be used for reference or as additional resource. But, today they are used for search engines. Good link building strategies applied by experts such as Tecsolo Search Engine Optimization works for gaining high rank in search engine results. The future of a website or blog is focused on readers.

So, it is good to use links as they were employed in the past for reference. Actually you have to earn links instead of earning it. If you put quality content in your website, then you will easily earn quality links.

Social media factors

Google has recently introduced real analytics factors for social media. Apart from this, Google has also allowed Google+ users the opportunity to see the effect of shares. This method is used to say that social shares are important signals for search algorithms. Hence, updating status over social network does not end the process. Conversation and shares play a big role of which Google users are yet unaware. Regardless of the social network, just getting backlinks will never be sufficient.

Since we keep discussing changes of SEO strategy, SEO will be alive. It will live as long the search engines live. However, they will experience change to keep up of them. Now, we have to change techniques and concentrate more on readers with SEO as a support. You can add improved tactics for better change.

Google Penalizes Over-Optimization through Penguin Updates

There is widespread criticism and speculation over Google’s Penguin update. For people who have no idea about Google Penguin update: this is the name given by Google to the web spam update that was released just a few days ago. This updates sought to penalize websites conducting over-optimization.

Google has turned the world of SEO upside down. Their new algorithm targets websites which are over-optimized. To understand the meaning of over-optimized it is important to understand two types of SEO: Black hat and White hat. Black hat is an SEO process where experts try to trick Google while White hat SEO practices are in accordance with Google’s practices.

Black hat SEO is also known as black hat web spam. To achieve higher rankings many sites use technique that never benefits the users. It is a sort of shortcut for earning high page rankings in Google. Black hat SEO provides ground for undeserving sites to get high rankings. There are various types of web spam techniques used such as link schemes, keyword stuffing, etc. Google has always been against these evil practices.

Google put forward a few points defining web spam or over-optimization. Earlier Google launched a new page layout that sought to reduce the rankings of websites not providing good content to the visitors on a regular basis. After this came the Google Penguin updates. This update reduced the rankings of websites not abiding by the existing quality guidelines set by Google. Though Google has been against web spam right from their initial days, but the changed algorithm marks a drastic improvement.

Penguin would make sure that web spam is reduced and high quality content is always available online. Google has still not discussed their specific signals, because they do not want the black hat SEO experts to manipulate new way outs just yet. Google wants the webmasters to develop quality websites and provide good experience to the visitors. Penguin also cries out for the use of White hat SEO processes at all times instead of web-spamming.

It is quite clear that Google wants to make online world more visitor oriented. Proper SEO training and knowledge is thus essential. The webmasters using spam tactics for improving their ranking have no place to hide now. But, which spam tactics are not allowed by Google? Keyword stuffing and spun content are two examples.

Keyword stuffing is one of the foremost techniques used by Black hat SEO experts to insert more keywords in the page (for which they would like to rank). Keyword stuffing is easily decipherable. It is like throwing all keywords into one section of web content. Such content are only for the web spiders, human visitors cannot derive information or sense from it.

Spun content on the other hand is one piece of original content that is reorganized and then republished multiple times. Some words in the content are shuffled here and there to fool the plagiarism checkers. But the content remains the same throughout contents. There are links put into the content to increase the internal link structure of any website.

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Impact of SEO after Penguin Update on Online Businesses

Latest SEO after Penguin update from Google has greatly changed the ambiance of internet marketing.

Article writers are forced to get rid of the old techniques used to help websites or web pages climb top of search engine page results. It has also closed down many link building sites that helped getting other websites to the top of Google page ranking.

One of the popular sites is BuildMyRank (BMR), which were used as the first choice to find the required elements in order to get a website first on Google page ranking. The changes caused to close BMR down have come as a surprise to many. The sudden closedown of BMR has made a chain reaction to other businesses, particularly the ones whose services are largely lying in writing SEO articles.

Google Penguin

It is an algorithm update by Google, Inc. Google Penguin update aims to even out the playing field of websites in search engines. This update was announced on April 24, 2012 and from the time it went live, it instantly made babbles in the online community.

Google Penguin is a forerunner to Google Panda that was brought out in February 2011. Google penguin update has affected those numerous websites that proceeded against the guidelines of Google. There were lots of websites ranked top on search engines by using black hat SEO techniques, and this supplied search engine pages open to irrelevant data.

Black Hat SEO techniques include stuffing in keywords, participation in link schemes, deliberately making duplicate contents, dissembling and others. The black hat SEO techniques caused problems to clients, especially to those who wanted some additional data about particular websites. The website in the top page ranking does not necessarily cater to clients’ requirements.

This has made big problem to websites offering right services and relevant data to clients as they are overshadowed by other websites. With Google SEO after Penguin update, black hat SEO websites were punished by being poorly rated in the rankings. This gave way for genuine websites that provide relevant data and services to rate top in rankings.

Google Penguin update statistics

As per Google estimate, around 3% queries in Chinese, English, German and Arabic languages were affected along with other language that are more prone to be spammed. When Penguin 1.1 version was released, another update on May 25, 2012, about 0.1% of English searches was affected.

Great results of Google Penguin

Google Penguin has blocked the operations of businesses that used back hat SEO techniques and are dependent with links provided by systems such as BMR. And other Black hat users. SEO article writers looked for new ways or alternatives to again exploit Google Penguin update to their favor. But, Google has strictly guarded the elements that are used in their latest update in order to protect it from abuse.

The good news is that writers and web owners now turn to white hat SEO, which is more reliable and profitable in nature. White hat SEO is used to educate a website’s clients or its readers. The SEO after Penguin has added a positive change in the landscape of internet marketing.

The winners of this update are the writers, website owners or moderators who excellently work to provide best quality content and also the site visitors who browse the internet to get reliable data or services to address their requirements.

Can I Recover from Penguin and Panda or Should I Start New Blog

This is most probably a question which is scratching the minds of professional bloggers and online business owners. We have seen tough time where Big G has made the things, gone upside down.

Where most of the online business owners had seen a downside of their online business, many professional bloggers are turning down their low quality blogs and are concentrating more on higher authority websites and blogs that gives value to the users.

Recovering from Panda was made possible for many website owners but recovering from Penguin seems to be quite difficult. And in the event more and more people are now thinking to start a New Blog and Start Fresh with a New Website. But do you actually think that this is a solution to the problem.

No! Not so, as far as I think.

Starting fresh with your old site can also do wonders if you are capable of identifying the problems and the mistakes you have made (according to G). If you can look at your link profile and can judge what has gone wrong and how you can recover from it, I believe you are very near to recovering from penguin update.

Recovering from Penguin Penalty – Is It Possible

Start collecting all the details about your baclinking patterns and try to balance them by making newer backlinks that are more authoritative and powerful for your brand.

I agree that not many people think, they can recover from Penguin. But I truly believe that if you can make the changes and can judge what is best for you NOW, you can recover from it and beat the Animals such as Panda and Penguin.

Starting a new website cannot be always profitable as you need lots and lots of time, efforts as well as money which you had invested before. But trying to make the changes can still help you recover from the Penguin.

  • Create and add more interesting & useful pages to your blog and get them indexed.
  • Try to get backlinks with the help of guest posting at other fellow bloggers (that are high Page Ranked).
  • Say good bye to spinners and software for content creation. Instead try adding unique and quality content (manually written) to all the pages you use for marketing.

And when you have done this all, you are ready for getting recovered from the penalty. The only thing that is required is to start and wait for getting the profitable results which may be profitable for all.