Tag Archives: Google Panda

How to Change Your SEO Strategy after Deadly Google Updates?

The two recent Google updates, Google Panda and Google Penguin have turned Google search results upside down over the past year. These two updates share the same goal which is to achieve the highest quality website for the given topic to the first pages of Google search results. Hence, Google updates are set to gain this goal in different ways.

Google Panda aims websites that give a poor user experience whereas Google Penguin targets websites that employ black-hat SEO techniques to unfairly increase their Google search ranking against their competitors. Google seems to be gaining their goals however sometimes at the cost of innocent bystanders.

Recognizing whether or not your website is affected by Google Panda or Penguin or the latest on the EMD update is not a matter that anyone really wants to spend time on. Ranking top in the pages of Google search results is the lifeblood of all websites.

Hence, you have to take the time to explore this in order to update your website. Lets discuss here some of the important points that today’s webmasters should focus on in regards of search engine optimization.

Update the content

Content is the immortal king always. Good content helps judge the quality of the website. Presenting contents in a different manner will earn attention of readers and also get you more potential customers. Content might give impression towards a situation so that you can increase the odds of perfection.

Gone are the days when content was hardly used in the internet. Now the web world is literarily rich with content. As many people started pouring their thoughts and ideas the competition has been increased along with the demand for perfect content writing.

Link building

Links were actually built to be used for reference or as additional resource. But, today they are used for search engines. Good link building strategies applied by experts such as Tecsolo Search Engine Optimization works for gaining high rank in search engine results. The future of a website or blog is focused on readers.

So, it is good to use links as they were employed in the past for reference. Actually you have to earn links instead of earning it. If you put quality content in your website, then you will easily earn quality links.

Social media factors

Google has recently introduced real analytics factors for social media. Apart from this, Google has also allowed Google+ users the opportunity to see the effect of shares. This method is used to say that social shares are important signals for search algorithms. Hence, updating status over social network does not end the process. Conversation and shares play a big role of which Google users are yet unaware. Regardless of the social network, just getting backlinks will never be sufficient.

Since we keep discussing changes of SEO strategy, SEO will be alive. It will live as long the search engines live. However, they will experience change to keep up of them. Now, we have to change techniques and concentrate more on readers with SEO as a support. You can add improved tactics for better change.

Should You Really Use Article Spinning Software Today

The efficiency of article writing when it comes to generating traffic is not questionable. In order to expose products to target customers, article marketing is the best option. Article spinning is the process of submitting an article and its variants to a number of directories in one shot. It helps to create large number of backlinks to your website.

Article spinning is rearranging of an original article in order to produce 10 to 20 unique articles. It is done by rearranging the words and sentences of the original article. Let’s see the advantages and disadvantages of article spinning software.

Article spinning software

Advantages of Article Spinning Software

With article spinning software, you can distribute as many articles as you can all over the web. Since this article spinning software spins articles by transforming words into their thesaurus equivalents and rearrange individual sentence without disrupting the original sense, you can get meaningful contents.

Disadvantages of Article Spinning Software

The main disadvantage of using article spinning software is that spun articles will not be as impressive as well written, interesting original articles. Fresh and uniquely written articles are the best tool for successful article marketing.

Even though, article spinning software effectively duplicating your articles, readers who have already read your original article are unlikely to read spinned articles. Thus, the backlinks strategy for boosting traffic will not work.  Moreover, spun articles reflect poor reputation on you and your company.

Impacts of Google Panda Update on Article Marketing and Article Spinning

After Panda updates recently Google values original and high quality content. So, one should use spinned content very rare. We can use spin content for some marketing purposes only but not for original blogs and websites

The main aim of Google Panda is to put more emphasis on expert information on the topic. If an article is short to offer useful, relevant information the Panda might well decide it does not deserve a listing.  Article spinning is on its way out due to Goggle Panda update. You have to start writing your own articles with substance. It should be unique with meaningful information.

In 2012, Google will be implementing more Panda. In addition, for your website to succeed this year, you need to focus on the SEO changes that Google is focusing.

The prime issue is quality content. Google is not tolerating any sort of article spinning, farming or copying. You need to deliver unique and 100% original content. So, if you want to succeed, get rid of article spinning software. Google can tell if an article has been re-spun. Google wants unique content and rank you accordingly. After the Google Panda update, only original, unique content will be rewarded.  Fudging and waffle will no longer work.

In fact, After Panda update, article marketing has returned to the domain of the writers rather than the plagiarist or the spinner. With genuine writers writing genuine articles without recourses to software spinner article writing is getting to being honest.

Google is now very particular about the good content websites and without good handwritten and manual content no websites can get better rankings. So keep up the spirit and invest your time and money in adding good content to your websites and blogs before you can actually think of rankings and better profits.

We invite you to test our team of writers and marketers who can effectively satisfy all your article writing and marketing needs. We assure you the quality articles at low cost. Look for our high quality and low costing article writing services now.

 

Does Article Marketing Still Work After Panda Update

Does article marketing still work? The answer is “Yes”. Panda update in not the end of article marketing. In fact, quality of content should be improved amazingly to get success. Of course, some of the article marketing directories were affected with this update. However, article marketing sites are doing everything to win the trust of Google again.

Article market websites suffered a major blow during Panda update in early 2011. It sought out low quality content websites and devalued their rankings. The purpose of Panda update was to eliminate poor quality content from the search engine rankings. This enables the searchers to get best search results for their queries.

Article Marketing

What is Panda Update?

As per Panda update, Google search engine decides which web pages can be indexed and what should be their page ranking.

Panda update was designed to weed out poor articles.  The Panda update has altered the approach Google viewed web pages and listed them. The main aim of Google is to provide useful and authoritative information on the subject.

Is Article Marketing Dead After Google Panda Update?

Google Panda doesn’t mean that article marketing is done forever. It means that you will need to use article marketing in different way. Actually, Panda update is aimed to offer quality content and it does not take hold of your article marketing strategies.

If your website is not listed, it means Google’s algorithm analyzes that your article content is not relevant and useful. So, Google Panda update is not the end of article marketing. You can still use backlinks from article directories. What you have to do is to ensure your content and directories meet certain criteria.

Factors to Consider Regaining Your Rankings:

  • Focus on high quality content. You need not focus on quantity anymore. Publish content that is helpful to the reader. Ensure to offer completely original content. if you are committed in giving nothing but the best, you will never go wrong. Instead of talking about the same information over and over again, ensure to offer fresh, useful content.
  • Don’t use so many article directories when marketing your articles. Just publish your articles in reputable article directories.
  • Your article must be at least 500 words and should be useful, valuable and well structured.
  • Inform and don’t advertise. You cannot use article marketing to directly market goods. Simply by providing those interested in your product or niche it represents with interesting information on the niche.
  • .Write well with good grammar and spelling, structure your article properly. Write and submit original article.
  • Combine article marketing campaign with social media marketing. Social media networks are best tools to spread out something like wild fire.
  • Make your resource box more aggressive and more compelling. Ensure it is related to the topic and to the content of your article.

Article marketing will live on. The only thing is writers should learn how should write articles differently. Focusing on good quality content, what your site visitors are really looking for, you can easily beat Google Panda update and earn higher ranking.

 

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Guest Posting or Article Directory Marketing – Which Path to Follow For Efficient Link Building?

Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.

That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:

Guest Posting or Article Directory Marketing

Article Directory Marketing

What is it?

Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.

Pros

After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.

Cons

  • There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
  • These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
  • Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).

Guest Posting

What is it?

There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.

Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.

In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.

Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.

Pros and Cons

Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place).  This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.

The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.

There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.

For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.

So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.

This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.

 

Google Panda Update and Your Bouncing Rate

Google’s Panda update has been in the news from quite few months. The rankings of some top websites have decreased dramatically which in turn had hurt their revenues to great extent. Many big websites updated their staff count and many have already out of the businesses.  One of the major factors that are now being considered by Google is the Bouncing rate of the websites.

It’s natural that the websites with low quality information and articles have a high bouncing rate which is now tremendously looked for by Google. If you have not cared for this until now you should work harder to get your pages updated so that you get low bouncing rates.

What is actually bounce rate?

High bounce rate simply means that the visitor, visiting your website bounces back to the search engines or other WebPages to get quality information they are searching for. This happens only when your site has low grade content and cannot satisfy the needs of the readers.

Bounce rate is a thing which is not considered as a ranking method until Google Panda update. But now Google will be using the tracking methods to track the bounce rates of the sites before providing the relevant results to the searchers.

This simply means that the sites with high bounce rates have to suffer. Also the sites with low quality content pages that are unable to keep their users engaged will have to suffer. One of the best ways to overcome this problem is to use high quality content and original articles on your site, without which it’s now impossible to rank high in search engine Google.

At Prav talks you can get high quality articles for all your blogging and marketing needs. So if you think that you are not good at writing get high quality services at very affordable prices.

Importance of Quality Content for Your Websites after Google Panda Update

It has been said that quality content is always, and will be a King on internet. No matter you own clothing or an electronics business online, you always need to have quality content to get more sales and leads from your websites.

Developing quality content is not always an easy task for all. But there are always better options for you to get quality articles. You can hire professional web writer or article writing services that can help you in long run.

According to the latest Google Panda update it is now impossible for you to rank high your website if you have scrap or copied content. Websites which were originally ranked high had already experienced a drop down due to the Google Panda update or Farmer update.

 

It’s clear that search engines do not see from where your content has come, whether it’s you or an article writer that has written the content. But it does see that the content you post on web is really important for the users and is free from plagiarism.

It has become very much important that you write original articles that are intended for your readers and not for search engines. The articles should be error free, grammatically correct and holds value for your users. This simply means that an article written after original research and rich in high quality information will definitely show off positive results and can give you more quality traffic; not only traffic but its targeted traffic that you are aiming at to increase your leads and sales.

How to Add Quality to your Articles for Improving Search Engine Rankings after Panda Update

Here are some tips that will add quality to your content:

1.      Add descriptive Title and ALT attributes that include your main keywords.

2.      Include long tail keywords in your content after researching about what your readers are looking for.

3.      Think of the phrases that your readers search for, while Googling. Then distribute them throughout the content.

4.      Avoid duplicate content and articles from content farms, Not only for your websites and blogs but also for article marketing.

5.      Also use original and quality content for your affiliate pages as well.

6.      Use genuine and relevant links on your blogs or websites.

7.      Do not cloak or hide the links that redirects to other pages or irrelevant websites.

8.      Avoid creating the pages that are malicious behavior (like sites with viruses, Trojans and other badware)

Hope this all really help you in improving your website’s ranking after Panda Update. So, always try adding quality and informative content and be safe.

Happy Blogging….

Prav Garg…

 

SEO Consultancy Processes In India

SEO agencies in India follow Search Engine Optimization process which is executed in order to help the clients achieve top rankings in all major search engines. By creating quality content, engaging in social media marketing, and optimizing websites according to the latest Google Panda recommendations, they drive consistent, long-term rankings for clients.

SEO In India

METHODOLOGIES:

Discovery & analytics analysis:

  • Extract URLs & Metas: Pull Existing KW Rankings
  • Google Analytics Goal Optimizations
  • Google & Bing Webmaster Tools

Comprehensive SEO & CRO analysis:

  • Search Engine Optimization Analysis
  • Conversion Rate Optimization Analysis
  • XML & HTML Sitemap Optimization
  • Robots.txt & .ht access Optimization

Keyword research & information:

  • Keyword Research (Adwords, Insights, etc.)
  • Site Information Architecture Optimization
  • Content Optimizations and New Content Creation

Webmaster tools and other implementations:

  • Webmaster Tools Optimizations
  • Fix Technical SEO Issues
  • Implement Content Optimizations

Link building:

  • Link Sleuthing (Traditional, Competitor, Partners)
  • Maximize Internal Linking Structure for SEO
  • Link Bait
  • One-way Links
  • Web 2.0
  • Press Releases
  • Guest Blog Posts
  • Social Media Optimization

Reporting, adjusting & maintenance:

  • Customized SEO Reports
  • Google Analytics, Keyword Rankings, Back Link Reports
  • Link Building & Content Maintenance

The Search Engine Optimization (SEO), India has a long term processing focus that requires both short term and on-going attention. In our opinion SEO is something that you are never completely done with. It involves a thorough process implementation:

Identifying Target Search Terms:

The first step to any SEO campaign is to identify the search terms (also referred to as key  terms, or key words) for which you want your site pages to be found in search engines – these  are the words that a prospective visitor might type into a search engine to find relevant web sites. For example, if your organization’s mission has to do with environmental protection, are your target visitors most likely to search for “acid rain”, “save the forests”, “toxic waste”, “green-house effect”, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. After all, it’s no use having a good search engine ranking for terms no one’s looking for.

Selecting Pages for Optimization:

Initially, the pages that you select for optimization should be those that offer the most focused content relating to the terms you want to target – you may already have such pages on your site, or you may need to develop them from scratch.

Inserting Target Terms:

The phrase “content is king” is often cited when it comes to web sites, and this holds true for search engines as well. While there are a number of variables search engines use to produce the results they deliver, the visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors.

Use of Head Tags:

Search engines tend to weigh words placed within page head tags (h1, h2, h3, etc.) more heavily than they do general text.

Page Title Tag:

The title tag in the HTML head of your site pages is a critical, yet often overlooked, location to insert your target terms. Search engines weigh the title of your pages quite heavily in determining relevance, so you’ll want to make sure that each page on your site that you want to show up in search engine results has a unique title incorporating the targeted term for that page.

Linking Structure & Strategy:

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as “spidering” or “crawling”). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.

If you are a business based in any part of India and looking for a SEO firm to help the growth of your business, just make sure that the SEO consultant  or agency  follows the above mentioned processes. It is important to remember that effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information.

SEO: The Way to a Better Future for Business Websites

In spite of the Google panda and penguin updates creating several adverse situations for the search engine optimizers, their market is still in the flourish. However, those professionals who have been using black hat techniques to get their job done have faced termination.

Therefore, the Google algorithmic updates have never worked against those websites, which were optimized through white-hat techniques, they were never meant to. Search engine optimizers need to understand the fact that these algorithms are not aimed at making things harder for them. Panda and Penguin are meant to make sure that only quality websites are ranked high in the SERPs.

SEO for Business Websites

Relation between Online Businesses and SEO

Businesses that function in the internet market have no room to deny the indispensability of search engine optimizers. These people are experienced group of individuals who are well equipped in the strategies and techniques of employing optimization techniques. The need to hire these individuals, lies in the fact unless a business website climbs up the ladder of the search engine results page it will never be able to yield the targeted ROI. No user will take the pin of looking beyond the first few results shown in the page.

Therefore, the target rank of a website should be in the first five, or at least in the first page of the results. Since, the competition will be with some thousands of other websites, improving the search engine rank will not be an easy task. It needs professional handling, which can only be done by an able search engine optimizer.

How SEO Works

Legitimate set of SEO strategies are termed white-hat techniques and they include techniques like Directory Submissions, Article Submission, Blog Posting, Social Media marketing etc. The prime requirement to carry out these strategies successfully is to have high quality, relevant and informative articles. The better the quality of these articles the more will be the number of their readers. As the readers increase in number, there will be an automatic betterment of traffic. As a result, the rank of the WebPages will also increase.

Guest Blogging

As far as submitting articles to various guest blogs are concerned, the optimizers look for websites of the same niche. The right niche is the primary requirement to get a blog post published in a guest site. With these submissions, the guest site allows a direct link to the blogger’s website. Now, if you the article posted is informative and good in quality, the readers will be glad to click on the link and get to the blogger’s website, and hence become potential buyers.

Article Submission

Article submission is one in almost the exact way of blog submission. The only difference being in the fact that one would not need to look for websites with a similar niche. Moreover, guest blogs are unique, i.e. one post can be submitted in one site only, but article submission is not that strict. The same article can always be published in more than one site. What is important is that the article would need to be qualitatively superior.

Author’s bio – Alisa Martin is a well known author writing articles on Website Design Melbourne. She suggests her readers to visit www.tyranny.com.au for further information.

 

Impact of SEO after Penguin Update on Online Businesses

Latest SEO after Penguin update from Google has greatly changed the ambiance of internet marketing.

Article writers are forced to get rid of the old techniques used to help websites or web pages climb top of search engine page results. It has also closed down many link building sites that helped getting other websites to the top of Google page ranking.

One of the popular sites is BuildMyRank (BMR), which were used as the first choice to find the required elements in order to get a website first on Google page ranking. The changes caused to close BMR down have come as a surprise to many. The sudden closedown of BMR has made a chain reaction to other businesses, particularly the ones whose services are largely lying in writing SEO articles.

Google Penguin

It is an algorithm update by Google, Inc. Google Penguin update aims to even out the playing field of websites in search engines. This update was announced on April 24, 2012 and from the time it went live, it instantly made babbles in the online community.

Google Penguin is a forerunner to Google Panda that was brought out in February 2011. Google penguin update has affected those numerous websites that proceeded against the guidelines of Google. There were lots of websites ranked top on search engines by using black hat SEO techniques, and this supplied search engine pages open to irrelevant data.

Black Hat SEO techniques include stuffing in keywords, participation in link schemes, deliberately making duplicate contents, dissembling and others. The black hat SEO techniques caused problems to clients, especially to those who wanted some additional data about particular websites. The website in the top page ranking does not necessarily cater to clients’ requirements.

This has made big problem to websites offering right services and relevant data to clients as they are overshadowed by other websites. With Google SEO after Penguin update, black hat SEO websites were punished by being poorly rated in the rankings. This gave way for genuine websites that provide relevant data and services to rate top in rankings.

Google Penguin update statistics

As per Google estimate, around 3% queries in Chinese, English, German and Arabic languages were affected along with other language that are more prone to be spammed. When Penguin 1.1 version was released, another update on May 25, 2012, about 0.1% of English searches was affected.

Great results of Google Penguin

Google Penguin has blocked the operations of businesses that used back hat SEO techniques and are dependent with links provided by systems such as BMR. And other Black hat users. SEO article writers looked for new ways or alternatives to again exploit Google Penguin update to their favor. But, Google has strictly guarded the elements that are used in their latest update in order to protect it from abuse.

The good news is that writers and web owners now turn to white hat SEO, which is more reliable and profitable in nature. White hat SEO is used to educate a website’s clients or its readers. The SEO after Penguin has added a positive change in the landscape of internet marketing.

The winners of this update are the writers, website owners or moderators who excellently work to provide best quality content and also the site visitors who browse the internet to get reliable data or services to address their requirements.