Tag Archives: Google Maps

Local SEO – Geo-Specific Optimization for Search Engine Marketing

Any big or small business will benefit from SEO. A little bit of investment made on local SEO can help business target customers from certain demographic locations. These days, people no longer use their phone books or business cards to search for products and services.

Local SEO

They just turn to laptops, smartphones, or tablets to locate the neighboring places that deal with the products or services they are looking for. They use search engines or online directories. If your business does not show up while someone searches for local keywords, then you are missing out on hot leads. They will be unaware of your business existence.

With the proper implementation of SEO techniques, more and more potential customers will start visiting your website. You will need to be proactive with your website visitors, in order to convert them as your customers. It will also involve long term engagements with them. At the same time, you will need to do local SEO, so that you can target the customers from specific cities or places.

For instance, keywords like ‘electrician in New Jersey’ or ‘office space in Atlanta’ will have lesser competition when compared to ‘electrician’ or ‘office space’. If your business caters to the needs of the customers in a specific area, then the tips below can help you get better results.

  • Online local community – Firstly, get your business listed in the local directories and forums. This will help you get better search results related to your business niche in that specific region.
  • Get listed on Google and Google Maps – Users searching on Google Maps and Google search can see your business details. Your website, address, and contact number can be listed. Invite users to write reviews about your services, because Google will confidently credit your site for offering useful business.

Google result page rankings are hard to achieve, because hundreds of firms are waiting to appear under the search for ‘electrician in New Jersey’. Make certain that the listing information is accurate, and matches your site. Additionally, you will also need to acquire backlinks from other local sites.

  • Update your information – Your domain name registration must be done with your existing business address. It is worth checking because Google considers this information, while ranking websites for local searches. Better check and update this information to successfully attain geo-specific optimizing services for your website.
  • Offline community – Participating in local community campaigns and supporting local charitable trusts can get you local press coverage. Getting your website in the newspaper can highlight your significance in the neighborhood.
  • Remember other search engines – Google is the Granddad in the search engine market but it does not mean that you must only consider it alone. Bing Maps and Yahoo local also offer local business services. So list your business profile on these search engines as well.
  • Consider utilizing multiple domains – Most of the international businesses will have multiple domains or sub-domains to target certain regions. If rankings for local searches carry primary importance, then selecting multiple domains can be worthwhile. Search engines optimize your top-level domain, to find out if it is applicable to a country.
  • Look beyond traditional search engines – Certain people hunting for local services will not necessarily go to Google, Yahoo or any traditional places. They will turn to local business listing websites. While posting ads on free or paid classifieds, you will need to make sure you choose the right city and categories.
  • Give importance to your address – If you desire to attain high rankings for particular service in a specific region, then it is important to give your address on the contact page. Naturally, mention your location on your web pages, so that search crawlers can recognize your association with that specific place.
  • Don’t push away non-local clients – Several businesses are capable of offering nationwide services. If your services can be offered to non-local regions, then specify this clause on your website.
  • Mobile optimized website – Today, people are using mobile phones and tablet PCs to get internet access. Therefore, the web designs must be compatible with smaller screens as well.

Local businesses rely heavily on natural local search traffic. Hence, having your site optimized for local searches will help you in achieving your business goals better.

What is Cloud Computing – Understanding Cloud Better

The term cloud computing is seemed to be unknown for many people these days. Though the concept of cloud computing can be bit difficult to understand, it is easy to operate once you got the idea. The question what is cloud computing can be described as a technology that allows users to access and use some specific applications on any computer.

Cloud computing applications need not be installed on a computer because it is accessible through internet. Therefore, users don’t need to have a certain number of computer or permanent place to do something. They can simply do things at their own home rather than going to office for doing that particular job.

Cloud computing has many varieties and kinds to choose from. SaaS is one of the most important kinds which is a single application, and is quite easy to operate. SaaS includes only one application and therefore, it is simple for companies or users to maintain. One application means low costs and low operating time than that of other kinds of applications.

Users don’t need to make any initial investment or buy any server or software licensing for this application. Another important cloud computing is utility computing. Demand and popularity of this computing kind is on the rise. Utility computing is often employed by companies for requirements that are not important.

Utility computing is generally a supplemental type of computing for an organization. Some major companies that make this particular type of cloud computing very popular include Sun, Amazon.com, IBM, etc. Since the popularity is on the rise, this computing kind is becoming more than a supplemental type of computing tool.

There are chances that utility computing may become a central focus for an organization’s computing requirements. Final type of cloud computing is Web services in the cloud. This type of computing is similar to the type of computing done with SaaS. This type of computing is utilizing internet for its operation.

This kind of computing does not deliver applications and users can get services such as discrete business services, and other types of APIs that are given by such systems like Google Maps. Web services model computing is used for many different purposes and by versatile companies. Using these different cloud computing kinds users are provided with lots of advantages and benefits.

International companies are getting more benefitted from these services. One of the chief advantages with cloud computing is the great flexibility. Cloud computing basically allows users to access the files and information that they need from different locations and computers.

Users are needed to connect to the internet in order to use cloud computing services and benefits. Users can gather data from home, office or on the road; they just need to have internet connection and cloud computing application.

Cloud computing helps a company and its workers to work collectively on files and data even if they are not physically together. The application allows users to view or edit documents in a simultaneous manner from different locations.

Windows Phone vs Android: A Critical Comparison of Features

The smartphone market has been set on fire with competing companies launching newer versions every other day with compelling features that have embraced the PC’s ease of use by their sheer immensity and comprehensiveness. The race to gain more customers between windows phone vs android ones and continuous attempts to outwit each other has resulted in pumping of dazzling enhancements that have taken the market by storm.

Live tiles form the interface of Windows Phone, which are squares positioned on the opening screen to represent various apps and interactively grant access to them. The tiles are getting more customizable allowing for squeezing in of added apps without giving a feel of congestion. Android phones already have tailored home screens wherein widgets can be resized, placed or removed with a simple swipe.

Another realm of difference in the race for supremacy between windows phone vs android ones is the mapping system. Android has its mapping system based on Google Maps paving way for 3D street views and indoor mapping. Motorist and pedestrians both stand to gain from the integration with Google which makes it convenient to decisively plan the journey through roads. Windows phone has embraced the Nokia mapping system by forsaking Bing to bring 3D navigation in real time.

Windows Phone camera has been given a makeover with a neat look making the diverse settings accessible through a small menu button. Android camera is faster than earlier versions with the integration of a rapid review system that makes editing and removing images a breeze. An ideal snap can be created with diverse scene modes, levels to customize exposure and white balance, panoramic setting and a zero shutter lag.

Windows phone comes equipped with Microsoft Wallet that allows for operation of any near field communication (NFC) technology which may come bundled with the handset. This will aid tying up with varied application on the smartphone paving way for payment through globally accepted systems like Paypal. Support for Bluetooth accessories via instant pairing will be there.

Windows phone vs android versions take a new edge with Google expressing its keenness to utilize NFC through services like Google wallet and Android Beam. The premiere mode grants instant media, apps and contact sharing among enabled handsets. Credit card details are also saved to facilitate instantaneous payments at stores. Google beam has been overhauled recently providing for instantaneous transferring of pictures, apps and videos along with pairing of NFC devices.

Android phones allow surfing internet through its standard browser which is stuffed with superb security features along with the capability to save web pages for offline surfing. Windows Phone packs in the latest Internet Explorer which is loaded with a phishing filter and smart screen service to make tracking by malicious sites really hard.

Windows phone allows easy storage and access of media through MicroSD card and allows apps to be installed on it. Android provides 60fps throughout the device and integrates Google Music to store and make music accessible with extended support for a plethora of audio video formats. Windows phone vs android race is likely to get more exciting and colorful in the near future as technological innovations will take a new turn.