Tag Archives: Business Blogs

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

One of the best ways out there is to hire professional services such as graphic design Cambridge that can help you to get your site some great appealing visuals and graphics for attracting your visitors. A good graphic design service can not only help in making your site look better but also helps in getting better conversions and lead generations.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

Ways To Ensure A Teen Centric Web Site Clicks With Target Users

To make a website that clicks with the teenage web users, it is important to pay attention to the visuals and aesthetics of a website. Usage of social media elements and adequate interactivity are also recommended for such a website.

There was a time most of the internet users were adults and the World Wide Web as we know it was not much accessible for teens. However, in the last decade things have changed drastically and a majority of web users now comprise of teenage boys and girls. They represent the generation that has grown up witnessing the spread of Internet worldwide.

Designing a teenager centric website can prove to be a challenging task for a website design professional. To be truthful, teens can be moody, rather unpredictable and fickle minded at times. Therefore, creating a website that catches their fancy and manages to keep them glued requires expertise and careful handling.  To design a successful teen centric website, a web development professional need to keep certain key aspects in mind.

  • The prerequisite to make a website likable for the kids is to eliminate traces of boredom and implement interactivity. The teen web users love seeing sites that are interactive and have dynamic elements like animation and videos. They also like sites that offer games and online quiz. Flash can be used in a teen centric website for this purpose.
  • A website meant for kids should have an attractive and neat layout. A website design company making such a website needs to be careful about the selection of color and images in the site. The same caution needs to be applied as far as font usage is concerned. It is okay to use trendy font styles as long as the legibility is maintained. The teenagers do not usually have the time to read lots of content and so a website design professional should maintain a balance between graphic elements and content in a teen website.
  • The teenagers like the web sites that have content written in clear lucid style. Hence, a website design company should not use ornamental language or complex jargons in a teen specific website. Doing so will make them flock to other sites. The teenagers are fond of using social media services. Therefore, it makes sense to use links to popular social networking services like Facebook in a teen website.  It is also important to implement SEO measures in a teen website. This is essential because lots of teenagers rely on the search engines to find the sites they want.  A SEO enabled teen website will appear at the top of search engine results, hence making it easily accessible to the teenage users.

This is a guest post. The Author has been working as an internet marketing expert in a leading website design company, for the past 2 years. He has also written articles on different topics such as website design, Search Engine Optimization, logo design, graphic design etc.

Importance of Keywords for your Business Blogs

If you are into an online business and your ultimate goal is to achieve success in your internet venture, you have to learn the strategies that are used to grow the traffic to your blog or business websites using the various competitive keywords.

You have to learn about various online business tactics that your competitors are using to attract more and more traffic by choosing the exact keywords and key phrases related to your marketing products. In all you have to learn all about Keywords and Importance of keywords for your online presence and online business.

Various companies, business and online ventures around the world are today making use of Websites, Business Blogs and Web pages for their online success. These companies, individuals or other blog owners from different parts of the world use a common strategy of keywords researching to grow their online business by the websites and blogs.

Here comes the usage of most common and effective keywords that can provide the most accurate and perfect search results when anyone searches anything over the web. If your business website or blog include the particular keywords that can match up with the search results and can provide the best knowledge that people are looking for, you are the winner and your online success will not be very far.

The most important benefit of researching and using the right keywords in your content is that your research will let you help in determining your target market, how does these audiences searches, and what they are looking for. This is the information which will be beneficial to you when you optimize your web pages according to these groups and markets.

Keyword research also gives you the information you need to optimize your pay-per-click campaigns. Your ad copy, keywords, and landing pages can be developed to take advantage of your new found knowledge. You should learn how to be a better marketer by using the perfect online tactics and strategies by using the exact and perfect keywords that suits your niche and business.

You have to take care and choose about the perfect keywords for your perfect business blogging that will be going to work for your online business with the help of your business blogs and business websites.

For getting best keywords you can do research and spend your time while finding some of the best and competitive keywords for your niche. You may have to research for the best keywords for your web page, website or a blog and can also implement a comprehensive keyword campaign.

While using WordPress as my favorite blogging platform, i found an excellent WordPress Plugin that helped me greatly to do my keyword research lot easier.

If you also want to ease your keyword research job while creating new posts hereafter, you should check out this excellent:

Keyword Winner –  Revolutionary WordPress SEO Plugin

How to Use Perfect Keywords and Tools for Perfect Blogging and Business Blogs

You know that keywords and key phrases are very important for the online business, marketing, blogging, etc. You should also realize the  importance of keywords for your business websites and blogs and use them thoroughly on your sites to gain more success in less time.

The keywords and phrases in your blogs’ content should be used in such a manner that it can target your audience and helps you out in meeting them in the middle while searching information over the web.

The keywords that you choose for your blogs, while producing the well optimized content, need to be the ones that most people would think of and use when searching the Internet.

 

 

Keywords and its importance is known to all perfect webmasters and bloggers who run the perfect blogs. Although according to many of the Great bloggers and webmasters, the keyword selection and usage is most tricky, complicated and cumbersome part of your search engine optimization campaign, the investment of your precious time on the keyword research is well worth it. The strategic and effective keywords research can bring out success from your online business much faster than anything else.

It has been seen that many of the webmasters and online business owners do not even try to attempt the tough task of keyword research and usage. But once you got used to it, it becomes a fun part for you and helps you in getting higher search engine rankings and the subsequent high volumes of traffic that come with it.

If you are among the one who uses the business website online and want to see high growths in future with your online business, you should know the importance of keywords and the effective keyword tools that can help you in growing your website and blogs. You can actually stay competitive in this competitive world with the help of most effective keyword tools that can help boost up your website traffic.

You have prepared a perfect business blog or website for your business needs and optimized it with effective and good content. Now you must also integrate this content with the most common and effective keywords that match up with your site and have the ability to rank your site higher in the search engines. For building your online reputation and stand stiff in the competitive world of business you need proper and effective tools that can help you in growing your business.

It is also experienced that using some short phrases instead of single words are often more profitable for your site. These short phrases get cached by search engines more quickly than the single word keywords. Thus including the longer phrases other than single words can give you greater chances to show off and perform well at Google search engines.

You can now easily figure out various effective keywords for your site and for the particular products or services that you are selling to grow your online business.

Have you ever thought of a SEO plugin for wordpress that helps you in keyword research each time you create a new post for your blog. So here it is. This can save you a lot of time for your keyword research.

If you also want to ease your keyword research job while creating new posts hereafter, you should check out this excellent:

Keyword Winner –  Revolutionary WordPress SEO Plugin

How to Boost The Traffic For Your Business Blog by Creating Casual Look

When you are creating your blog for business, the biggest concern for you is too how to How to boost traffic to your blog. Traffic is the only factor which decides the success or failure of your business blog. Therefore webmasters and business people invest lots of money and time in knowing and implementing ideal ways to boost website traffic and for their business blogs.

The best thing to do when you create a blog for a business is to create one with a professional and casual look.

The visitors coming to your website, needs some important information that is ready on your blog. The information you provide should be seen as soon as possible, without finding it for, at your blog. Your visitors should feel that they are welcomed to your site which provides useful information to them.

If they get this, they will try again and again to visit your blog and you get traffic boost and increase in number of visitors day by day.

You should help your business blog to look professional and feel casual because you want your business to be seen as a professional. You should design your blog so that you appear as a well established and reliable online business company. People like to deal with established companies and believe in them, to get quality services.

Make sure the colors you use in your business blog, for the text and links, should be efficient, matching and appealing. Also focus on using the best available layout and themes for your business blog. These should be according to the nature of your business and should provide a nice picture about your business while maintaining a casual look throughout which indirectly helps to boost traffic to your blog

For instance if you are creating a business blog which is about money and finances, you could choose a theme which have some finance related picture at the header of the blog.

Also remember to keep the tone casual. You should focus on using simple terms and posting only, things in a conversational tone of writing so that each and every person can understand what you are trying to say. This way your visitors will find your content interesting and useful.

You may share your expensive ideas below at the comment section before leaving my blog. Hope fully this post has helped you in knowing about How to boost traffic to your blog.

5 Top Ways on How to Generate Search Engine Traffic for your Business Blogs

Today there are many ways by which people try to generate traffic for their business blogs. But have you ever wondered that what type of traffic is more beneficial for you.

Your blog actually gets different types of traffic and to get maximum benefits you should focus on search engine traffic which is vital for your online business profits. Generating search engine traffic is not an easy task for all and it requires lots of efforts and targeted marketing strategies.

A search engine actually sees the level of effort you have putted down in establishing your online presence.  The more presence you have on various different sites and social networks the higher will be your rank in the search engines and higher you can generate traffic from these search engines.

Here are 5 Top ways on how you can generate search engine traffic for your business blogs.

Article Submissions

Articles submissions to the online article directories are one of the very brilliant ways to get search engine traffic to your blogs. Write an article that hits your visitors mind and submit it to the various article directories.

This will make your online presence strong by providing you effective one way backlinks. And you could be getting high search engine traffic for your efforts that can bring out higher revenues for you in near future.

Social Networking and Bookmarking

Social Networking is a very effective marketing medium in today’s world. Today people are using this as their best ways to get search engine traffic by making their online presence strong. You can join various sites like facebook, LinkedIn, Twitter, etc. where you can submit your updates and get lots of traffic for free.

More you need is patience and believe me the time is not so far when you will see good profitable results very soon. So just participate in more and more social networking and bookmarking sites and see the difference it creates.

Blog Commenting

Blog commenting is also a great way to increase your search engine ranking. It helps in getting high search engine traffic. There are many blogs running stronger than yours from your particular niche.

Just make a list of some good ones and comment on them regularly. This will create a strong web presence by expanding your community relationships.

Forum Postings

There are also many different forums online which you can find that lie within your industry. You can create a strong web presence there by actively posting comments on these forums. This will generate more online exposure for your website and helps you in generating search engine traffic as well.

Directory Submission

Directory submission is one of the best ways to get quality one way backlinks free of cost. Submitting your site to hundreds of quality directories can make a strong web presence for your website and you can generate fast search engine traffic growth by this.

One of the best services you can use out is of directory maximiser. They are genuine and best in their field and can help generate very effective manual submissions for you that can increase your site’s ranking well.