Tag Archives: Brand

Top 5 Mistakes of Online Reputation Management Teams

Online reputation management is a specialized field. Experts in this industry have to well-versed in the practices and trends of the internet. Because you are dealing with the reputation of a brand or company in such cases, the risks are quite high. You have to be highly skilled in your job with a broad outlook.

Online Reputation Management

Moreover, you have to know which tools to make use of in certain cases and then make optimum use of them. Most online reputation management team do not make the cut. Here are the top 5 mistakes committed by online reputation management team:

1- Aloofness: Most online brands and companies remain aloof or indifferent in the face of criticism. They feel that a handful of disgruntled users will not be able to dent their brand image. That is a perfectly wrong notion. With the internet, you can never say when something goes viral. Online reputation management teams must be awake and alert to any negative criticism that surfaces.

2- Overreact: Most online users who complain about your brand or customer service are probably not happy with some minor problem. As an online reputation management team, you must not overreact. A simple prompt solution can resolve most matters. Reach out to your unhappy user and offer him the solution he’s looking for. More often than not, he will be happy and take down his negative comments.

3- React Judiciously: A common mistake among online reputation management teams is that they are not judicious in their reactions. Outlandish or outrageous comments do not warrant a reply from your brand. In fact, if you join such discussions, you will attach value to an otherwise forgettable and dead topic. The moment you step in as the voice of a brand, matters escalate. You have to be very careful about reacting to negative criticism. Online users know which comments require their attention and which ones never stoke any fire. You have to be a similarly good judge as a reputation management team.

4- Be Dumb: Online reputation management teams have to be vocal about the good and positive aspects of the brand. You have to keep writing about the brand from an optimistic, positive outlook. It is a grave mistake to only think about combating negative press and remain silent about the positive work done by the brand. If you have gone out of your way to help a customer, tweet about it. If you have solved a critical problem, let that be published on your Facebook page. Be proactive, not only reactive.

5- Spread Out: Online reputation management teams cannot afford to be myopic. You have to spread out your message across the online platforms. The wider you reach out, the more customers you can engage with. You need a thorough knowledge about online tools and trends, not to mention the platforms in vogue. You have to know where your target audience might be hanging out and sharing their views about your brand. Be there and follow the discussions. That way you can instantly respond to a crisis.

Author’s Bio: Kirk Collins is a writer and blogger on topics like reputation repair for the top Reputation Management Company.

 

Free Website vs. Facebook – Which First?

Let us assume that you have decided to start your very own business. Most businesses today are run online as it is the era of the internet. So what is the first thing that comes to your mind when you think of an online business, a website or social media? Some people might recommend your very own website while some might say having a Facebook page is better. Both of these options have advantages as well as disadvantages of their own. So, given a choice, which one would you choose first? Let us have a closer look at both the options.

Starting a Facebook page is the easiest thing in the world. First, you need to make sure that you have a personal account through which you can login. If you don’t have one, it’s fine. You can always register yourself. Once you have done that, all you need to do is click on “create a page” and follow the guidelines. It’s as easy as that. Now, the biggest advantage of having a Facebook page is that it already has a database of millions of people. It is like a goldmine of potential customers, just waiting to be struck. All you have to do is reach out to them and introduce your product or service. And what’s more? It is completely free.

Facebook

This advantage is not available with a website. A website will never give you a ready base of audience to communicate with. Social media also makes it possible for a brand to study the trend that is prevailing. We all know that trends change every now and then and Facebook is the best way to track them. This allows a brand to adapt with the latest changes and get innovative with the needs of the ideal customer. Brands can also check out what its competitors are doing and use that information to stay in the competition. But Facebook is only the start. In order to establish long term presence and build a loyal consumer base, your brand needs a website.

There are also a few disadvantage of having a Facebook page. Let us not forget that we a building something on someone else’s platform. Social media platforms can change policies, suddenly start charging you for your page or even shut down one fine day due to losses or some other reason. The point is that you don’t have complete control over the long term implications of having a Facebook page for your brand. Besides, nothing spells ‘professional’ like a website. A consumer will always buy from a brand that has its very own website. Somehow, a URL sounds cooler to convey than a Facebook page.

A website, however, must always be the base of your brand and social media should only be used to promote it. Of course, there are many brands that are built only on social media, but having a website is a good option, especially if it is absolutely free. There are also a lot of web hosting data centers that offer free registrations.

So it is safe to conclude that having a website should be the first choice and social media should only be used for marketing and customer servicing purposes. Besides, once you contact people on Facebook, you need a website or some other page that has established your brand image. This will get the consumer quickly involved in the workings of your brand. So, given a choice between free website vs. Facebook page, which one would you go for first? I think the answer is pretty much clear to you now.

Domain Name for Your Business – Things to Look For

It is the domain name that appears in the address bar of a web page. Without a domain name, no one could easily access particular website. This is why domain name is important for a business. Domain name importance for your business brings a website and for a website to do the best it can, people need a name that is going to tempt people to click on the URL link as oppose to their competitors. It is believed that domain name must be a generic name.

The term generic means the website having a name such as cold.com for a site that sells winter cloths; nevertheless, as a customer wanting to buy a new winter cloth you will more than probably have the brand or style of cloths in mind that you are hoping to buy, meaning when you came to look for it online you would not merely type cloths into a search engine.

You would type the type or brand of cloth in. So a domain name reflecting the type or brand name would be more beneficial to your business than a domain name that hardly states cloth.

The name that you employ to market your merchandise is the figure that you will need for your domain since it is the primary matter that people will try out in their browser. This is also the easy thing for persons to remember.

One argument that generally comes in when it comes to domain name is whether a small or long domain name is better for a website. There are arguments for and against both of these. A small domain name is easier to remember and to type and is also less susceptible to mistakes.

Nevertheless, a short domain name would be difficult to remember if it was created using a sequence of numbers or letters.

A long domain name can generally be easier for the memory since people are more probably to remember a long name. Nevertheless, people should avoid big long names that wand near to the 67 character limit.

Apart from the debate about short or long domain names, there is also the debate of whether people should use a hyphenated name.

This is generally dismissed as hyphenated names are easy to forget when people type the name into an address bar, also when they recommend sites to other people there is possibilities for errors as people will often forget to mention the hyphen.

Keep these domain registering tips things in mind when you make domain name for your business and you will see your online business growing rapidly within no time.