Tag Archives: Bloggers

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

One of the best ways out there is to hire professional services such as graphic design Cambridge that can help you to get your site some great appealing visuals and graphics for attracting your visitors. A good graphic design service can not only help in making your site look better but also helps in getting better conversions and lead generations.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

5 Top Reasons to Use WordPress Online Business Blog as your Business Website

Most of you bloggers must be in love to use WordPress as your best platform for blogs. Most of you also know what is blogging and How to blog with WordPress.

wordpress

But for those who are not aware of why to Use WordPress for your webite or blog, here is some tips why to choose this as only blogging platform.

Using WordPress you can easily go for transforming your online business blog into your real business site you could easily do that with the help of this top blogging platform.

Then you can easily go converting a blog into a website and can gain huge success over time by using WordPress. Just keep in mind and  stop calling your blog as a blog. Start calling it a website when you use WordPress.

So here are the top 5 reasons for you to use  WordPress as your favorite online business blog.

1- Easy to install

WordPress is a best and easy to use blogging platform that is very easy to install with every hosting program. You can simply install your WordPress blog with a few clicks and get it done at no extra costs.

2- Very easy updating options

Besides installing, this is a blogging platform that has very easy updating options for updating your site’s content. It uses WYSIWYG (what you see is what you get) editor. This is as easy as using your MS Word editor and you can edit and add all your updates easily with only few clicks.

3- Plenty of attractive Plugins to customize with

Plenty of attractive and ready to install Plugins serve you best for increasing the functionality of your WordPress Online Business Blog and you can perfectly use your blog as your professional website.

4- More Professional looks

According to reliable web developers such as web development San Diego WordPress provides you much professional looks for your website than any other blogging platform. This is the main reason why people just love to use WordPress. With the wide variety of professional themes and templates you can just customize your site according to your online business needs.

5- Search Engine friendly Atmosphere

This is the greatest feature of WordPress blogs. People fear of SEO (Search Engine Optimization) work that is needed for their websites to grow. But while using WordPress as your favorite blogging platform you may feel free about it as it provides you some of the best Plugins for your whole SEO work.

So with whole lots of advantages and benefits you should start using WordPress as your online business blog. Use WordPress now and see the difference it creates for your business.

Three Distractions-less Web Apps for Minimalist Blogging

Many people jump into the world of professional or hobby blogging, hoping to be overnight a sensation only to realize that the blogosphere isn’t the easiest realm to cash in on. As many of us know, starting a blog is the easiest part: you’re excited, you have an idea for your first revolutionary post, and you have designed your WordPress to perfectly match your award-winning vision. Now wait 3 weeks posting becomes more difficult and people aren’t really visiting. Successful blogging is difficult. Creating a blog that is unique to the blogging community and draws a regular audience takes time and practice.

The most important aspect of blogging (not surprisingly) is content. And of course, one of the most difficult aspects of blogging is keeping up with regular postings and inventing engaging and unique material. All too often, bloggers lose interest in their content or become too distracted to continue writing quality posts. These three web applications are designed to help writers focus on the complete writing experience without distraction. Use any or all of these apps to avoid distraction and simply focus on the task at hand: writing.

1. Ommwriter: As one of the more well-known Mac apps, Ommwriter provides a quiet, relaxing, and focused workspace. One of the most difficult aspects of writing for the internet and often on the internet is finding the ability to focus and concentrate. Ommwriter encourages you to relax and focus on the entire writing process and experience. With several different fonts, sizes, colors, and backdrops, Ommwriter creates a simple, but individualized writing environment. The new version of this app offers a typing sound that helps writers create a writing flow and create a rhythm. With gentle music playing in the background and a full screen option, Ommwriter eliminates every distraction possible both on your computer and elsewhere. Use this application to make your blog writing enjoyable, peaceful, and relaxing (just as it should be).

2. QuietWrite: This web application is free to use and very intuitive. Allowing you to have a full screen writing experience, QuietWrite is perfect for busy bloggers. Shutting out any visual distraction on your desktop and creating a simple interface with editing tools for formatting, this application is great for its price. QuietWrite is accessible as an online workspace that removes the clutter of the web from your writing experience. Don’t be distracted by buttons and toolbars. Use QuietWrite to find the necessary focus for good writing.

3. iA Writer: With a hefty price tag, this writing application costs more than the rest, but does offer some features that are well worth the money. Offering a wring tool that helps gather all of your thoughts and writing in one minimal and simple interface, iA Writer works to really eliminate any wasteful steps or distractions from your writing experience. With iA Writer, there are no settings that need to be customized. You simply open the program and write. By cutting down all of the buttons and choices, writers are better focused on the task at hand. This application has no settings, no noises, and no mouse actions. It formats things for you and creates a simple document for your thoughts. Stay focused and simple with iA Writer when you are writing your next blog post.

Guest post by Alvina Lopez. She is a freelance writer and blog junkie, who blogs about accredited online degrees.

Ways To Ensure A Teen Centric Web Site Clicks With Target Users

To make a website that clicks with the teenage web users, it is important to pay attention to the visuals and aesthetics of a website. Usage of social media elements and adequate interactivity are also recommended for such a website.

There was a time most of the internet users were adults and the World Wide Web as we know it was not much accessible for teens. However, in the last decade things have changed drastically and a majority of web users now comprise of teenage boys and girls. They represent the generation that has grown up witnessing the spread of Internet worldwide.

Designing a teenager centric website can prove to be a challenging task for a website design professional. To be truthful, teens can be moody, rather unpredictable and fickle minded at times. Therefore, creating a website that catches their fancy and manages to keep them glued requires expertise and careful handling.  To design a successful teen centric website, a web development professional need to keep certain key aspects in mind.

  • The prerequisite to make a website likable for the kids is to eliminate traces of boredom and implement interactivity. The teen web users love seeing sites that are interactive and have dynamic elements like animation and videos. They also like sites that offer games and online quiz. Flash can be used in a teen centric website for this purpose.
  • A website meant for kids should have an attractive and neat layout. A website design company making such a website needs to be careful about the selection of color and images in the site. The same caution needs to be applied as far as font usage is concerned. It is okay to use trendy font styles as long as the legibility is maintained. The teenagers do not usually have the time to read lots of content and so a website design professional should maintain a balance between graphic elements and content in a teen website.
  • The teenagers like the web sites that have content written in clear lucid style. Hence, a website design company should not use ornamental language or complex jargons in a teen specific website. Doing so will make them flock to other sites. The teenagers are fond of using social media services. Therefore, it makes sense to use links to popular social networking services like Facebook in a teen website.  It is also important to implement SEO measures in a teen website. This is essential because lots of teenagers rely on the search engines to find the sites they want.  A SEO enabled teen website will appear at the top of search engine results, hence making it easily accessible to the teenage users.

This is a guest post. The Author has been working as an internet marketing expert in a leading website design company, for the past 2 years. He has also written articles on different topics such as website design, Search Engine Optimization, logo design, graphic design etc.

5 Top How to Blog Tips to Attract More Customers to your Business Blog

Blogging is now a matter of few clicks. You can start your own blog in just minutes with some clicks. Even a child with a basic knowledge of computer and internet can build an online blog and start attracting some visitors towards it.

909520a3-0d6f-427d-a133-6d09acd771cbBut to start a blog for your business and to attract more and more customers regularly to your business blog is a real challenge. Here are some top How to Blog Tips that can help you to blog effectively so that you can attract more and more customers to your business blog.

Develop keywords rich content and publish articles regularly

First of all you need to focus on using perfect keywords for your business blogs that describes your business best. Search these keywords online and use them perfectly in headings and all over the pages for your entire blog. Develop the keywords rich content and add publish articles regularly on your blogs.

Choose the right blogging platform

Right blogging platform is very essential for you to get. Right platform will always give you better opportunities to enhance your business blogs and go professional. Although there are many of the free blogging platforms to use, but if you are really serious about your business and want to start your online business blogs you should consider using paid blogging platforms like that of Worpress.org. This will provide you top benefits which you do not get at any free blogging platforms.

Make your business blogs look professional

Use proper themes and templates for your business blogs. It is important that you look professional and keep your business blogs neat and clean. Blogs with more flashy banners or ads may not attract more customers towards it.

Target your customers and share your expertise with them

Know your customers and target them. Instead of just going everywhere and anywhere you should try out better marketing methods to target your customers who are in need of your help. For instance when you are using social networking for marketing reach out to the maximum communities and groups where you can find people related to your niche. Start by searching the particular groups and communities by searching from your related niche and keywords.

Use top most marketing methods like SMM and SEM

Social media marketing and search engine marketing are the two marketing methods that are effective in attracting more and more customers to your business and online business blogs. Learn the tactics involved. With the right strategies and approach you will get success soon in your online business through your online business blogs.

These tips and strategies on how to blog can effectively help you to attract more and more customers to your business blogs and earn high profits with them.

5 Things That Separates Successful Bloggers from Others

Blogging can be referred as the purest form of simply writing online, on a particular topic. When you are passionate about something you can easily write it down. Things which are relevant to the masses are preferred to be considered for blogging. Blogging is surely a very interesting thing to do; you can write whatever you like, about any topic, and along with that, you can make money too.

Successful bloggers

There are bloggers who are earning a six figure salary through this. So why can’t you turn your hobby of writing into online article writing and earn big bucks out of it? Professional bloggers get paid for every single item that appears on their blog page. There are ways to earn that fan following, and popularity. Five simple rules can change the whole hobby thing into a professional earning medium.

1-      Like the foremost is the zeal and passion in you, that drives you to write up blogs, on various topics of your interest. The topic for the blog should be the one which has a larger mass appeal. You may fiddle your personal diary and memories in your cerebral, to seek a relevant topic to write on.

The topic which grabbed your attention at any point in time is worth giving a shot. Like adults would like to read about some health topics, whereas teenagers love to read about fashion, clothing, games, gadgets etc.

2-      Second would be the idea to draw attention to your blogs.

3-      Third is to track email addresses and names of the visitors to your blog.

4-      Forth is the “consistency”. Without being consistent you can’t expect your readers to stick to you and continue reading your blogs religiously. No matter how beautiful you write, readers need newer blogs every time. Staying consistent in blogging retains the interest of the readers in your blogs. Set up a daily or weekly schedule, to write on your blogs.

5-      Last but surely not the least is to build relationship with visitors, readers etc. It is very helpful in case you like to promote your own products/services and offers from other companies for which you act as an affiliate. Through this way you can earn extra money, in the form of commission on every item they buy.

 

Online Business Blogs – Right Way to Get Success from Your Business Websites

Most of the business websites in this cyber space today have their online business blogs attached to the main website. A blog is very essential for them as it helps them serve differently for number of things which their main websites cant.

Blog is today a most efficient tool to deal with multiple things simultaneously like boosting up site traffic, helping in getting potential customers, increasing customer satisfaction, building online reputation and so on.

Most importantly your blog allows you to communicate well with your customers. Your online customer would be more interested in you if you show them your real face. Customers like to deal with real person who can engage with them effectively.

They can just do various different things at your blog. They can comment, share, have their opinion, etc. Also they can contact you easily. Your online business blogs are ideal for viral marketing and can help get you fast success by boosting up your site traffic in no time.

Blogs are loved by Search Engines

As compared to your website, your online business blog gets index fast in Google if you are updating it regularly. Search engines like Google, Yahoo, Altavista, Bing and others love blogs and will often index them faster than websites as they have new content to share all the time.

And after building strong online business blogs, linking them to your main website can effectively help you in getting higher backlinks. It therefore also helps in increasing your websites page rank.

How to deal with your online business blogs effectively

To get success in your online business planning, you should plan and deal with your online business blogs effectively. First of all you should try optimizing your blog for your keywords. Keywords are just important for your online business blogs and can affect your success factor greatly. You should write your blog posts effectively and rich in keywords so that it ranks high in search engines. These posts should also be delivered in a way which is valuable for your customers and should attract them towards it.

If you don’t feel yourself perfect for all this optimizing and all, you should simply write some great contents for your blog and keep stuffing your blog with them. More and more online people will get attracted towards your information and the knowledge you are sharing with them. This automatically brings you huge traffic with lots of potential customers to help you get success online.

If however you need help in writing your great content you should then hire a professional content writer or a freelancer who can provide you keyword rich content. He can understand your business needs well and can work close to you so as to provide you maximum benefits in your online business blogs.

Look out at Prav’s Writing and Marketing Services for achieving high success through writing and marketing.

Blog Content Ideas – How to Make Your Blog’s Content Worth Reading

Here are some great blog content ideas that will help you all to make your blog’s content worth reading.

The world today is of blogging. People all over the world are using blogs as a fastest source of communication on internet. There are also large group of people who starts the blogs as their private personal diary where they can post their daily activities, views about all kinds of things and any type of information that they want to keep safe or share with the world.

People here are totally free to add and put the words which are in their minds and which they want to share with their communities and friends. Some uses a particular theme so that all articles concentrate on a certain topic only which reflects their expertise whereas some of them uses a general theme blog to add more and more content related to various topics.

And also there are other sort of people who uses it for promoting their products and services to international society of people. Today the blog is effectively used by wider groups of people and they have just starting up money making from their blogs.

Here are the must have 5 Tips and blog content ideas for beginners to make your blog posts perfect.

 

1- Focus on the Content which is King

If your content is fresh and original, this means your blog has already standing out of the crowd and the time you are dreaming of is near to you.

2- Make Your Post short and to The Point

I know you are perfect writer until now and you know all about the content of your websites. But it will be better that your posts are short and to the point. First think and then write about it.

3- Avoid the Grammatical Mistakes in Your Post

When you have finished writing it, take a look and revise at the articles you have prepared for posting. This is a best blog content ideas that you should not forget about. You will see that there may be some of the grammatical mistakes that you have not seen, while writing. So always learn to edit your post before publishing it.

4- Do Not Just Copy your Content

You should not just copy your content but you should focus on expressing your own new and attractive ideas that can make your readers enjoy reading it.

5- Check Your Post before Publishing

You should always check your spelling and other grammatical mistakes before you submit your post. If your posts are full of misspellings and words that have irrelevant meanings, people will not take anything you say seriously and can leave your blog.

Also you should add some relevant pictures and videos for your post to make it really live and interesting, so that your readers will take them more seriously and interestingly.

Following these all blog content ideas can help you create a best blog for your personal or business needs which can effectively prove profitable for you in long run.

About Meta Keywords Tag and Meta Description Tag

Meta Description tags and Meta Keywords Tags are the two Meta tags that are most important ones and are most commonly used by the bloggers and webmasters.

However Meta keywords tags are not holding much importance these days but Meta description tags holds its importance yet. Here is a brief description and explanation of what these Meta keywords and Meta description tags really means.

About Meta Keywords Tag

The first step in web site promotion is to identify the words people are most likely to use in a search for your site. After identifying about 5 to 10 words write them up as your keywords and optimize the page using them. From now on these are the words you should use in your Title, META Description, META Keywords list, throughout your page and the ALT Tags when using Images.

If a visitor wishes to look for topics or products, he would go to Google, Yahoo, MSN or any other search engine. Now, if he is looking for topics or products related or similar to what your site offers and doesn’t find your web site on top 10 to 20 search results or nowhere in subsequent pages of search result, then most likely you have not inserted the most effective keywords relevant to your website.

A common mistake webmasters make that they would insert the companies name in your “keyword” Meta tags, instead of listing your products or services or the information of site to which it is related, in your keywords. Searchers do not look for company names, unless they are looking for a specific major company on the web. They are looking for the products and services or some sort of knowledgeable matter.

Choosing the right keywords in Meta tags are very important. If you don’t choose the proper keywords, your web site will not be visible in top search results, since you are not providing the Search engines with proper information. Remember, keywords are major factors in determining how a site visitor will locate your site in the search engines.

Also take care that these keywords should not repeat many times. This can always have a negative affect for your blog regarding the Search Engine Optimization and you can face a Drop down in your goals for which you are adding these keywords. This can also fail you in your web site promotion and decrease in visitors.

Keep in mind that excessive repeating of META keywords could be considered as spamming by some search engines and you might get penalized with a lower ranking for that practice or can be completely banned by the search engines. You should also mix your keywords in different combination throughout the page and in your ALT Tags instead of using the same phrase over and over again. Also remember to put your most important keywords as close to the <BODY> tag as you can.

About Meta Description Tag

Meta Description Tags serve two purposes. One, they give a brief info of that particular web-page utilizing key phrases; secondly they should entice users to click the link at the search engines results. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.

Certainly, you can have more control over your listing in the search engines if you create compelling, keyword-rich description and keyword tags. If your website is visible in top search engine results, the more click through, you should see for your website.

Importance of Meta Tags

The word of Perfect Blogging is useless and can not be successful for you until there are no visitors to your blog. To gain the visitors on the blog many effective  strategies, techniques and fundas are used which may help a blog to gain visitors day by day.

Also keep in mind that this is an ongoing process and can take some time. so don’t be bothered about and get the basics of getting more and more traffic to your blogs and do the things that are needed for it.

Want to get the top ranking in search engines? No Problem!

All you need to do is add a few magical “Meta Tags” to your web pages, and you may reach the skies at the top of the listings in search engines if you use the right ‘keywords’.

But wait that’s not easy way to get at top of search engines but will only help to attain the heights gradually.

Meta Tags have never been a guaranteed way to gain a top ranking on crawler-based search engines but can only have some positive impact on it. All you need to do is to engage yourself more and more in the top social sites like Twitter, Facebook, stumble, Digg ,etc. and to have some great link building to get more and more traffic to your blogs.

There are many of the effective and popular methods to get more traffic to your blogs other than these, which we will be covering in our up coming articles. So do not forget to get yourself subscribed when you leave the site.

Are Meta Tags still Important today?

Does Google consider Meta Keywords Tags while ranking the site on its Search Engines?

Recently there have been many articles and posts seen on various, blogs that says that Meta Keywords Tags are the good SEO tool and can get your site at the top of search engines. But it is now confirmed that Google now days do not actually consider Meta Tags at all. It is also confirmed by Matt Cutts, that Google does not consider Meta Keywords while ranking your site on its Search pages.

Also Google pays zero attention to Meta keywords now.Earlier, to get on first page of Google, bloggers used to stuff unwanted keywords on their post page. To avoid many of the tricks like these, which were used to fool Google, now Google does not considers Meta keywords at all. This method does not work very well today, and will most likely get your site penalized or banned altogether from the search engines.

However Meta tags can affect the volume of incoming Traffic to your website, it is not counted by Google now days as effectively as it was before. Google now consider the most is the blog’s original content. Google also consider better and relative post title with a post description. It also sees number of back links that your blog has attained and also many other factors while ranking your site in the search engines, but definitely not Meta Keywords.