Tag Archives: Author Bio

Google Penalizes Over-Optimization through Penguin Updates

There is widespread criticism and speculation over Google’s Penguin update. For people who have no idea about Google Penguin update: this is the name given by Google to the web spam update that was released just a few days ago. This updates sought to penalize websites conducting over-optimization.

Google has turned the world of SEO upside down. Their new algorithm targets websites which are over-optimized. To understand the meaning of over-optimized it is important to understand two types of SEO: Black hat and White hat. Black hat is an SEO process where experts try to trick Google while White hat SEO practices are in accordance with Google’s practices.

Black hat SEO is also known as black hat web spam. To achieve higher rankings many sites use technique that never benefits the users. It is a sort of shortcut for earning high page rankings in Google. Black hat SEO provides ground for undeserving sites to get high rankings. There are various types of web spam techniques used such as link schemes, keyword stuffing, etc. Google has always been against these evil practices.

Google put forward a few points defining web spam or over-optimization. Earlier Google launched a new page layout that sought to reduce the rankings of websites not providing good content to the visitors on a regular basis. After this came the Google Penguin updates. This update reduced the rankings of websites not abiding by the existing quality guidelines set by Google. Though Google has been against web spam right from their initial days, but the changed algorithm marks a drastic improvement.

Penguin would make sure that web spam is reduced and high quality content is always available online. Google has still not discussed their specific signals, because they do not want the black hat SEO experts to manipulate new way outs just yet. Google wants the webmasters to develop quality websites and provide good experience to the visitors. Penguin also cries out for the use of White hat SEO processes at all times instead of web-spamming.

It is quite clear that Google wants to make online world more visitor oriented. Proper SEO training and knowledge is thus essential. The webmasters using spam tactics for improving their ranking have no place to hide now. But, which spam tactics are not allowed by Google? Keyword stuffing and spun content are two examples.

Keyword stuffing is one of the foremost techniques used by Black hat SEO experts to insert more keywords in the page (for which they would like to rank). Keyword stuffing is easily decipherable. It is like throwing all keywords into one section of web content. Such content are only for the web spiders, human visitors cannot derive information or sense from it.

Spun content on the other hand is one piece of original content that is reorganized and then republished multiple times. Some words in the content are shuffled here and there to fool the plagiarism checkers. But the content remains the same throughout contents. There are links put into the content to increase the internal link structure of any website.

7 Tips On How To Step Up Your Search Engine Optimization

Every mind of any well-informed businessperson is thinking on ways of improving search engine optimization. Research shows that approximately over 90% of SEO users do click on organic search results and get over paid, and 89% of consumers use search engines mainly to create decisions concerning purchasing.

This raises a lot of concern whether the remaining 11% did not understand the question correctly. Recent adjustments to algorithms of Google have firms across the globe doubling or even tripling up their constant efforts to ensure that they optimize search. Search engine optimization is and will always be important no matter what all the other search engines will probably try to follow suit. Kindly use the following ways to improve your search engine optimization.

Search Engine Optimization

a)      Understand your number – Use analytic measures to identify how individuals are getting to know your website and the kind of keywords that are leading them there. Experiment and weigh all efforts, add the number of referrals from the search engines and replicate those that seem to be functional. Keep watching the rank of your page and any stimulants that can improve it. It is until you identify what assists it is when ought to keep your efforts up and focus.

b)      Permalinks and headings – It is important to involve your top most keywords, like say, ten keywords, in page headings and permalinks. This is a textbook way of improving search engine indexing.

c)      Keywords – Identify your top most keywords and use them appropriately in your articles and blog posts, and on your individual website. The reason behind this is to ensure that you are authentic.

d)      Internal links – An effective method to encourage the improvement of click through is by linking to your site internally. This is Google’s way of weighing engagement on your individual website. Instead of using arbitrary phrases such as ‘click here’, make sure you hyperlink the keywords.

e)      Share the love – Ensure you balance the links to your internal sites with those on the external sites. Remember, search engines will always be looking for evidence of relationships across the web. Appreciate other resources and sites through linking back and you will find that they will always reciprocate in the same way. In fact, one of the best methods to add flavor to your website is by having a greater and better websites link to your individual website. Public relations and partnerships build this scheme of awareness.

f)       Image optimization – Spiders crawl comments and text to both your site and images. Therefore, ensure that you tag your images using a keyword rich text.

g)      Use HTML – Proper websites do not use Flash. In some cases, it may seem to be good during special effects, but it destroy search. However, websites created in HTML are simpler for search engines to crawl, while those created mainly in Flash may not necessarily be searchable on all models on phones.

Do away with black hat techniques. Never undo any kind of your individuals work using sneaky techniques, as you will get punishment from Google. Specifically, avoid cloaking, keyword stuffing and duplication.

Author Bio:

James White aims to become a renowned name when it comes to coming up with innovative Internet Marketing/SEO strategies, similar to Eric Schiffer.

 

The Good and the Bad Points Concerning Social Media

What is social media? To start with, social media is the newest means of communication that is highly utilized by anybody as long as there is an available internet connection. Hence, social media is equated to the word interaction.

Social Media

Through social media, people are able to share ideas, post pictures from recent experiences, and discuss certain issues that are relevant to them. Hence, social media has vastly increased the awareness and sense of communication by anybody.

So what are the advantages of using social media? Let us read then read on below:

  • Opens the line of communication

Through social media, anyone is highly welcomed to join a forum wherein they get to communicate with the people who joined. Hence, the means of communication is enhanced at large since people are now very vocal with what they think and act.

  • Efficient interaction between colleagues

This is especially true when someone is working with a team or when a student needs to ask a classmate about something, social media can be the best communication tool that efficiently connects you with somebody right away and be able to gain answers from your queries.

  • Promotes business deals

Be it a large-scale or small-scale business venture, social media can be very useful in creating a boost on its site. For example, one can make an advertisement about your company and post it online so that a lot of people will get to notice your products are the fastest, easiest, and cheapest way. This is of course made possible with the use of links so that viewers will not have difficulty searching for your website.

  • Improves internet marketing

Social media is the number one tool when it comes to marketing these days. This is because the market has now transferred through the internet; hence, if one tries to promote and create campaigns concerning his/her company, there is a huge possibility that it shall be noticed by a large number of clients.

However, despite its huge acclaim, there are still disadvantages when using social media such as:

  • Damaging one’s website is inevitable

It is said that a means is also one’s end. With social media, this is particularly factual because your website’s ending can also be done by hackers that will probably create viruses in order to destroy your online business empire that you have worked so hard before.

  • Scamming has become a new business

With the market now transferring on the internet, social media poses theft and scammer from creeping. And this mostly happens to individuals that are utilizing social media in hopes of landing a good job, but were unfortunately met by opportunists.

  • Employees have no time already for work

Since internet connections are highly used in offices, employees now have a wide access to using social media as well. However, caught by their curiosity and eagerness to socialize, most of them usually lost the track of time, which results to undone works in the end.

As seen, it is therefore okay to use social media. However, one should impose a strict limitation when using it.

Author Bio:

Austin Richard is an IT professional from prep nerds. Are you really looking for Prepnerds.com Assistance? Take the benefit of ACI Certifications and pass your exam easily.

Things to Check Before Choosing Web Designers from Website Design Companies

It often happens that people face a good amount of difficulty when it comes to hiring a web designer for their website. There are many who are not aware of what to look out for while they need to find the right web designer for their firm. Remember the look of the website for your online business acts as an important factor in sustaining the interest of the visitors.

It is not uncommon to find instances when many people found the look of a page to be dull and therefore did not find it interesting to read the page content. Thus you must always hire a professional who can deliver the exact result that is required for the smooth running of the business. There are few important factors that you must keep in mind while hiring a web designer.

Web Design

Check the portfolio

The first thing that you need to do is check the web designer’s portfolio. Generally, designers have their own website that contains his or her sample works. Go through the samples and check whether they appeal to you. It is the portfolio of the designer that should give you an idea of the skills of the designer.

Look out for the prices

Since expenditure is a big concern, being the owner of an online business, you must have a clear idea about the expenses involved. The cost will depend on the type of the project the designer has been asked to work on. It is dependent on the number of pages in the website, the design pattern, the look and other special features such as contact form, newsletter subscription box, video or audio clips, flash animation etc. The designer is likely to give you an estimated charge based on these factors. Sometimes they even charge on an hourly basis.

Get an idea about the production process

Make sure that you have a discussion about what your involvement will be while the website will be created. Get an idea about the design process. You should also make it a point that you can give your inputs as well.  If you have a distinct image in your mind about a particular style, you must not hesitate to talk about it with the designer. Also clarify that you get regular updates while the website is being designed.

What will be the timeline?

Unless the designer has some basic input from your side, he or she will not be able to start working on the project. They will need an idea about the type of pages, the content matter, the styles, logos and other essential things before they can start creating the design. Based upon these, the web designer should be able to tell you about the estimated time that will be needed to complete the project.  This can also include the time required for the revisions.

Go through the Testimonials

You must not feel hesitant to ask the designer for some testimonials. It is always a wise idea to go through the client testimonials since they give a good idea about the quality of work he is capable of producing.

These are some of the basic things to focus on before you make the final choice of a web designer. Since word of mouth is not enough for you make the final decision, make sure that you verify these points personally before you choose web designers from the website design companies.

Author Bio: Shirley Jones is a content writer who has several articles on website design companies and writes article on to her credit. Shirley has been associated with the internet marketing industry for a long time.

 

How to Grow the Popularity of Your Website and Manage Its Online Reputation?

When it comes to impressing your customers, and grabbing the top spots on Google SERPs, you need to gain a lot of social love, and manage the online reputation of your site/brand. So, here are a few tips that can help you in the process.

Online Reputation

Blog Commenting is a Dying Art

Blog commenting has been one of the oldest forms of link building, but it has been losing significance, primarily because SEO agencies have been using automated tools to blast out spam comments, in the hope of building links from non-moderated blogs. But, that’s certainly not the way to build quality links through blog comments.

If you really want to achieve great results, you ought to master the art of blog commenting. And, if you manage to do so, you’d be surprisingly pleased with the results.

Create a Buzz in the Blogosphere

If you want to garner the attention of bloggers, you can’t afford to miss out on Technorati as it is the biggest search engine for blogs. After getting registered, you can starts tracking the blogs that may consider linking to yours. After registering, simply subscribe to the RSS alerts; this way you get to know each time someone writes a blog post about your brand.

Alternatively, you can make use of SEO tools and plugins like BackType. It is a commenting solution, which allows you to claim your comments on few specific blogs, and target a particular keyword. You can also view the conversations from a specific post or article and can subscribe to that particular conversation using this plugin.

Make Use of the Advanced SEO Tools

It’s extremely critical to use advanced SEO tools provided by reputed sources like SEOMoz or Ahrefs, to carry out competition analysis, keyword research, and formulate a game-plan to outsmart your online competitors. Without the power of these tools, managing everything manually can be painful, and very inefficient.

Unless you know what your competitors are up to, it can be quite tough to formulate a strategy to outsmart them.

Managing Your Online Reputation

Another tool called ‘Social Mention’ works almost like Google alerts, and it is customized for social media. Social mention helps in tracking and also allows you to be in touch with the immediate conversations, and also catches various web pages containing the specified keyword presents on the blogs, articles, news, videos, and comments.

You can choose to subscribe to feeds and receive the email alerts or download Excel file containing all the images. This can also help you in managing your online reputation, and address negative feedback in an effective manner.

Click here to know more about online reputation management.

Don’t Try Your Luck with Shady Black-Hat SEO Tactics

You may succeed in achieving good results with black-hat SEO during the initial stages, but the major drawback with such shoddy tactics is that they don’t work in the longer run and once you falter, which you’re bound to, in due course of time, you may have to start looking for few more such low value tactics and the process would continue killing more and more of your time and not adding value to your website(s). Far worse, you may even end up getting your website in Google, and all major search engines, and may be forced to change the domain name, and start all over again.

So, work ethically and patiently on growing the reach of your website on social media, and invest quality time and efforts on the branding process, and you can rest assured that the results will certainly be quite encouraging.

Author Bio

Jean Claude Sampras is a social media marketing consultant who has been working in the field for past 7 years. Click Here to know more about the reputation management process.

How to Use Html5 in WordPress Themes?

HTML5 has upheld to receive lots of curiosity since mid of 2010. The real motive for the escalating concentration on HTML5 is besides the most of desktop web browsers providing a minimum of some sort of support, up to date projections claim that one billion cell phones having HTML5 support would be purchased throughout 2013. Due to its gigantic existence on both mobile and desktop, this specific standard is likely to put in a major impact on prevailing sectors of creation such as WordPress themes.

Even so the surge in WordPress themes remains a reasonably unfledged segment inside the great structure of this technological environment. But preponderance of this WP platform has triggered it to advance at enormous speed. Despite that growth is obviously beneficial; one of the many negative effects with this specific case was that this caused a lot of theme designers to begin ramming as much selections as they can inside their themes. HTML5 must aid to control this particular attitude and convey a focus towards the creation of themes according to particular sets of characteristics.

Use Html5 in WordPress Themes

Implement ‘html5’ in WordPress Themes

WordPress can make it quite simple to develop your personal WordPress themes and, so, it really is no hassle to work with HTML5. The theme just includes 3 primary themes: index, single, as well as archive.

WordPress will add elements, classes, and various components of code in a few areas. That needed a little of fiddling around while using templet’s functions.php file.

The Removal of Actions from ‘wp_head()’

WordPress carries a hook referred to as ‘wp_head’, which is found in a header.php of templates. To stop it placing undesirable code in the page and you will use a ‘remove_action’ feature to disable that function which was responsible.

Wiping out the Empty ‘<span>’

In order to make excerpts you may write them in the excerpt field or perhaps use a ‘<–more–>’ quick tag from the WordPress manager. Even so, once you do that WordPress could place a clear ” within the post’s written content. This particular part possesses an identity so that this area after the excerpt is often targeted through “more…” or perhaps “continue reading…” links.

With regard to posts which show just an image you desired this photograph to appear inside the archives. Similarly, when the first sentence of the post included the link you needed that to stay kept. This default ‘excerpt ()’ theme tag doesn’t let that it required a few changing. Place in a fresh task in functions.php file after which you can make sure that the theme tag carried out this particular function as opposed to the one within the main WordPress files.

That’s simple enough to make a simple website using HTML5 and take advantage of WordPress to produce that. WordPress is unquestionably one of the greatest and most dependable site tools offered. Therefore, you must make certain that you just take full advantage of whatever it provides and use best WordPress themes on your site.

Author Bio:

Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-481 exams. Let’s take benefit of 70-448 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.

4 Important Google Analytics Features to Utilize

If you run a website, one of the best ways to figure out how to increase traffic and your conversion rate is to use data from analytics. Using Google Analytics, a free tool, you are able to track your visitors, conversion rate and traffic sources.

While the tool provides a huge amount of data, there are some specific sets of information that you need to pay extra attention to so that you can ensure the success of your website. Here are the data sets you should be focusing on: Conversions, Content, Search Engine Optimization and Social.

Conversions

The goal of most websites is not to simply have people visit it but to have a high conversion rate. A conversion rate is simply the number of people who visit a site and meet a certain goal divided by the total number of visitors a website has. For example, if 10 people have visited your site and five of them purchase something from you, you have a 50 percent conversion rate.

Conversion rates can also be related to the number of people who sign up for a mailing list, fill out a form or take a survey. Google Analytics allows you to set up goals and tracks conversion rates for eCommerce and a variety of other website actions. Your conversion rate is a much better indicator of website success than the number of visitors you receive.

Content

By looking at the content data from Google Analytics, you can tell which of your pages are the most successful and have the highest number of hits. Knowing which are the best and the worst performing subjects on your site enables you to focus on creating content that is most likely be successful and avoid wasting your time on topics that are of little interest to your visitors.

Using the information provided by Google Analytics, you can see the number of visitors to each page on your website, how long people stayed on that page and which links on your site receive the highest number of clicks.

Traffic Sources: Search Engine Optimization

Under the “Traffic Sources” menu, you should see a “Search Engine Optimization” sub-menu. From there, you can look at what people searched for to find your site. This area of Google Analytics provides invaluable knowledge about how your SEO content and practices are working.

In addition to seeing what search terms people used to find your website, you are able to see your website’s search engine ranking, your click through rate and chart your ranking progress over time.

Traffic Sources: Social

Another important section of the “Traffic Sources” menu is “Social.” While social media does not provide nearly as much traffic to websites as search engines can, social media can provide more targeted traffic. Most visitors that are referred from a social media site are more likely to improve a website’s conversion rate than those that arrive from search engines.

To ensure that your social media campaigns are working, you can track not only the number of visitors from social media sites, but how many people link to your site through social media networks.

Author Bio:

This is a guest post by Brain Host Company. Brain Host is a web hosting company that offers superior shared hosting, 24/7 customer support, and an extensive collection of training materials and resources for website owners.