Tag Archives: advertising

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

One of the best ways out there is to hire professional services such as graphic design Cambridge that can help you to get your site some great appealing visuals and graphics for attracting your visitors. A good graphic design service can not only help in making your site look better but also helps in getting better conversions and lead generations.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

Techniques to Pull Traffic to Your Articles

The main reason we write an article or a blog or develop a website is for people to view it, read it and appreciate it. We always want more and more people to look at the work we do. There are certain techniques that if employed correctly will surely help your article reach a lot more people than it would without actually using these techniques. The quantity in which the readers visit your page or read your articles is called as the traffic that your article or web page generates.

Once we write an article and publish it on our blog, it is not wise to just let that article float on the internet. You will never be able to pull many readers to these articles as they will not be aware of such an article actually existing on the web. You will thus lose a lot of readers who might even have liked your articles. It is very difficult to get your article to the first page of search engines even if the article contains good keywords.

There are however some techniques that would not only help your blog attract traffic but also put it on the first page of search results on a number of search engines.

You can star off by submitting your article to one of the free publishing websites. One can easily find such sites on the internet. These websites will publish your article but unless you are very lucky they will not make it to the first few pages of a good search engine. This will however get you more traffic than you would get without the use of a publishing website.

Once your article is published you will have to put in a lot of efforts to promote it. You can make use of the social networking websites. These are a great source of publicity and the audience you can reach by sharing the link to your blog is huge. You can use the related webpages to promote your article. In case you also have a webpage you can work mutually with other web page owners and promote your blog or article.

The other technique is to get back links from other blogs or articles. There are many tools available on the internet, some of them are free, which can be used to generate back links to your article. The task of promotion of the blog or article is a continuous process if you want the blog to stay in the top few results on popular search engines.

Gust articles by popular writers are also an excellent technique by which one can draw traffic to one’s content. One can then involve more people to write articles for a certain fee so that they can then concentrate on expanding the blog and its advertising as such.

Ezine Advertising for Business Success

Hordes of quality traffic inflowing to your site in a steady manner over time will be a warranty for tasting consistent business success. Ezine advertising aims to explicitly pull this off. Ezines are e-magazines that are used by site owners to communicate news, product updates, and promotional schemes etc to prospects and build up a relationship with potential buyers. Ezines have their content sprinkled with third party ads to defray the operational cost and earn revenue.

Ezine Advertising

Getting Your Product Promoted Among Reading Prospects

One can deploy free ezine advertising for specific advantage by getting the ad related to the site, product and service placed in numerous ezines that dominate the online scenario. This will provide unbelievable exposure to the product and build up its credibility in the eyes of vast multitude of prospects.

The ezines are very effective in getting the links placed in them for driving traffic to your site. Ezines that narrowly focus their theme on the specific niche being promoted by you will be ideal for ezine advertising. The rates for ezine advertising will be a function of the popularity of the ezine, the quantity of subscribers associated, and the specific niche being targeted. More bucks will be charged if the ads are placed in creamy locations inside the ezine which are more frequented by readers and likely to draw higher viewership.

Success with solo ezine advertising

The ezine pages may feature the ads either on the top of the page or beneath or in midst of the content. Solo ad is considered the best form of ezine advertising and also the most expensive one. Keeping with the name which implies ‘one ad’, the readers will see only your ad flashing across the ezine page.

The journey of a successful solo starts with scouring for an ezine that specifically focuses on the niche market your products are made for. The niche sites are to be surfed to ascertain which among them operates ezines too. Search engines can be effectively used to spot ezines by entering search terms that constitute your keyword appended by ezine.

Once shortlisted, the search is to be narrowed down to ezines that have high readership score and offers most competitively priced slots. Before placing the ad, the ezine should be read through to comprehend the style and tone of the ezine, as this will allow devising the ad effectively for maximum impact and efficient putting across of the ad’s message to prospects. The response to the ads should be tracked meticulously and strategy should be planned accordingly for subsequent ezine advertising for capitalizing the most out of them.

 

Targeted Internet Advertising for Local Business

Targeted internet advertising aims at strategically focusing the niche audience group across geographical locations that is authentically scouring the online world for products and services resembling the ones served by the client. Aggressive promotion of products to potential customers for ensuring exponential business growth can be pulled off by targeted internet advertising.

Focused advertising helps immensely in prominently rising credibly in the eyes of a new audience, elevating the brand exposure and enhancing the traffic influx to the site. The most cost effective and efficient targeted internet advertising campaign to drive in hordes of dedicated traffic is keyword advertising.

Targeted Internet Advertising

Diversified keyword phrases that are generally used by prospects to look up for products in search engines are set up in the campaign. This makes the client’s page pop up in the results displayed by search engines whenever a customer searches for products. Lead generation, sales and prospect conversion takes a boost through this advertising.

Targeted Internet Advertising

An Effective Promotional Medium for your Local Customers

Country specific targeting of traffic has been made possible by the advent of proprietary technology that can serve the advertising to audience of specific country. This will unleash the traffic rush to one’s site. It is an impactful way of driving valuable traffic to site. Another potent targeted internet advertising medium is banner ads. The product of the client is displayed across partner sites of the promoting company through banner impressions in designated pixel sizes.

Banners float across the sites and do not cause distraction to users by blocking the whole view. In this manner, users take cognizance of the products when their eyes meet the advertisement over a period of time. Users are motivated to click at the banner and exposed to client’s products and make on the spot purchase.

Email campaigning is another robust way of reaching out to a multitude of masses in a focused manner. Potential customers who have shown an interest in the product line can be sent emails carrying descriptions of product’s benefits, latest trends, discounts etc. This targeted advertising medium is known to be cost efficient, effective, and delivers faster results. The database of mailing lists can be accessed by subscribing to companies that maintain a list of opt-ins interested in receiving promotional emails.

The most suitable prospects that hold the promise of converting to customers can be approached, updated and convinced through this targeted internet advertising medium. These focused drives are known to produce efficacious results that will catapult your business to newer heights.

 

What are The 3 Major Types of Traffic that your Websites or Blogs can Get?

Today most of us start a blog to earn money through blogging. The key component of every website to earn money is always the traffic to a website.

You should therefore necessarily know the 3 major types of traffic that your website can get, so that you can benefit from all of them. More you get traffic to your website more you can make revenues from it.

There are many ways by which one can generate traffic to his blog and by concentrating on these ways; you can make more and more money through blogging, easily within few months.

 

The websites or blogs with no traffic cannot sell its products. Website traffic is essential and if there is no traffic, no one is going to come and read your articles and you will not be able to make any money from your blogs or websites.

There are three major types of traffic that a website or blog can get.

1. Paying For Getting Traffic

The most important way of getting traffic for your website is by using Pay per click advertising. This is widely used to get more and more traffic by paying for it. Google Ad words program, Bidvertizer, Yahoo Network Sponsored Search, etc. are some major names in the market of paying for getting traffic.

This technique is very successful but it is very essential to do lots of research for your chosen Pay Per click vendor. The price you would have to pay for each click depend on many factors such as how many people are competing for the same keyword and the position you want to occupy for that same keyword. If the competition is high, the cost will also increase.

2. Traffic Borrowing

Traffic borrowing is a method which does not prove to be beneficial for every individual working for his blogs. This is an option for those who cannot spend money on generating the traffic.

There are mainly two ways of borrowing traffic. The first method is what we call as link exchange. In this method you put links of another websites on your own site or blogs and in return they put your links on their websites. This is simply a give and take method.

The second method of borrowing traffic is the affiliate marketing. In this, you have to contact other companies or marketers who are having the products that complement yours. Now if they are interested, they can put an entry of your products on their blogs or websites informing their own visitors about your products. This will ultimately help in advertising your products and you can get a good traffic from it.

3. Creating your own Traffic

The best way to start bringing traffic to your website is by creating your own traffic. You can have your blogs or websites popular only by getting a good traffic. This will ultimately help you to earn good money from them. There are many ways of creating your own traffic. The most important and successful method is your good  up to date content.

If you have good content on your website, you will surely get good traffic. It is also important that you update your sites from time to time. Articles are the best source of generating traffic for which you can create articles on your chosen niche and put them on your blogs for getting regular traffic.

Directory submission is also one of the best techniques to increase your rankings in the search engines and thus increasing traffic for your blog.

If you want to use the Directory Submission Service, use the best one which will help you a lot in getting all the benefits you are looking for.

Directory maximizers provide their best services and are best. You can try out their services to get the maximum results.

List of 10 Best Adsense Alternatives You Should Try Out

After having set up your Blog, your blog is now ready to get monetized with best pay per click networks to get maximum profits. One of the most important things to consider when adding revenue sources to your site is to diversify. Care has to be taken that you don’t put all your eggs in the same basket.

If webmasters want to monetize their websites, the great way to do it is through Adsense. Although there are various other adsense alternatives also, but Adsense is the best. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so. If you don’t know about Google ad sense you are sleeping up till now. This is the platform which every blogger should have if you want to make money from blogs. Google displays some text and image ads on your blog that are targeted to what you’re writing about.

Google Adsense is a very genuine and honest company which has changed the Internet to an online money making market in recent few years. This is a best way to earn online for the website owners and bloggers. They pay good and honestly if your work is unique and constant and if you continue to follow all of their program policies. Many of people are just blogging for making money on internet through Google Adsense or other ways.

Best Adsense Alternatives

Unfortunately there are some who can not cope up with their program policies and are banned by the Google. There are also many webmasters, bloggers and publishers who are not happy with Google Adsense and are looking for Alternative of Google Adsense to be able to earn online again because either they dont like Google Adsense (i don’t know why). People are looking for Better Adsense Alternatives as a new source to earn and they make some extra bucks. Webmasters or publishers which are not accepted in Google Adsense, Banned by them or do not like to go with Google Adsense will like this list of Adsense Alternatives given below.

Google Adsense – Is It Important?

Most of the blogger friends know this fact, that Google Ad network “Adsense” is a must for them if they want to earn some revenues from the ads served on their blog. Unfortunately there are many bloggers who cannot use it because either they are banned from Adsense or not yet qualify as their member.

The first and the most important reason to use Adsense on the sites, is that it is the best money maker for the bloggers. Google Adsense displays the ads which are more closely related to the content of the site. As the visitor goes to different page of the particular site, ads displayed also changes as the content changes. This makes the visitor more possibly to click on the ads, for which he is searching for. Nowadays Adsense is, not only the perfect source of making money through your blogs, but there are hundreds of available Adsense alternatives by which you can make good money if you cannot get with Adsense for any reason.

These Adsense alternatives not only monetize your blogs perfectly but also helps you out in making passive income online through your blogs continuously day after day without making any extra efforts.

1. Buysellads
2. Infolinks
3. Chitika
4. Tribalfusion
5. Cpmleader.com
6. Clicksor
7. Affinity
8. Bidvertiser
9. Smowtion
10. Kontera

Although there are many more in the market which are recommended and claim themselves best, I personally recommend using buysellads and Cpmleader.com. The best attractive part of using Buysellads is it has great variety of advertisers and pay good. And with Cpmleader you can get good earnings with each impression you get. Also as their payout is very less ($5), you can request the payout early and earn more.

So do not DE-motivate your self. As there are many other options for you to earn with your blog, after Adsense, you can always earn good if you are passionate about blogging and know who to write and share good content with your readers.

Visually Impactful Design Which Leaves an Impression on the Viewer

In order for design to achieve its purpose and attract viewers, it is important to use creative design which is likely to incite the viewer to look further into what is being advertised. Many businesses may choose not to spend as much time marketing their designs, but this is one of the most important ways of attracting customers, especially since they are more likely to read the writing on designs which firstly get their attention.

Here this article intends to inspire budding designers and businesses on the adverts they choose to alert people of a service offered or upcoming event.

Various different forms of promotion are available to use, including flyers, posters, business cards and banners, all of which can be designed on the computer and later obtained through using a high quality printer, you can read more about that at NextDayFlyers. Below are a few examples of some creative designs which caught our eye.

The designs displayed here all use either clever elements or simply attractive colours and symbols. The first design to the left above is for a creative designer who works within music. What better way to represent your business then with an old school cassette, which perfectly signifies to people what you should be looking for with this designer. Secondly there is a well thought out Kit Kat design, which uses the colour and appearance of a park bench to appear as if a wrapper has been half opened. The brown part of the bench ideally represents chocolate, making this advert visually striking.

Next there is a dentist’s business card, which cleverly displays the profession advertised within the card itself. This simple display of teeth and very little else is a brilliant simplistic design for what the individual is offering. Finally we have the business card to our right, which is especially attractive due to its black background with starkly contrasting colours to compliment it. The bright colours offset the black suitably, making for a wonderful design.

Overall the main inspiration you can gather from these designs is to keep things simple. Simple yet effective colours and designs are most recommended, since anything too complicated will either not be understood by the majority or have heads turning. Another key success factor is to use imagery which represents the business you are advertising, a creative method for indicating to people you have come up with a well thought out design.