SEO Consultancy Processes In India

SEO agencies in India follow Search Engine Optimization process which is executed in order to help the clients achieve top rankings in all major search engines. By creating quality content, engaging in social media marketing, and optimizing websites according to the latest Google Panda recommendations, they drive consistent, long-term rankings for clients.

SEO In India

METHODOLOGIES:

Discovery & analytics analysis:

  • Extract URLs & Metas: Pull Existing KW Rankings
  • Google Analytics Goal Optimizations
  • Google & Bing Webmaster Tools

Comprehensive SEO & CRO analysis:

  • Search Engine Optimization Analysis
  • Conversion Rate Optimization Analysis
  • XML & HTML Sitemap Optimization
  • Robots.txt & .ht access Optimization

Keyword research & information:

  • Keyword Research (Adwords, Insights, etc.)
  • Site Information Architecture Optimization
  • Content Optimizations and New Content Creation

Webmaster tools and other implementations:

  • Webmaster Tools Optimizations
  • Fix Technical SEO Issues
  • Implement Content Optimizations

Link building:

  • Link Sleuthing (Traditional, Competitor, Partners)
  • Maximize Internal Linking Structure for SEO
  • Link Bait
  • One-way Links
  • Web 2.0
  • Press Releases
  • Guest Blog Posts
  • Social Media Optimization

Reporting, adjusting & maintenance:

  • Customized SEO Reports
  • Google Analytics, Keyword Rankings, Back Link Reports
  • Link Building & Content Maintenance

The Search Engine Optimization (SEO), India has a long term processing focus that requires both short term and on-going attention. In our opinion SEO is something that you are never completely done with. It involves a thorough process implementation:

Identifying Target Search Terms:

The first step to any SEO campaign is to identify the search terms (also referred to as key  terms, or key words) for which you want your site pages to be found in search engines – these  are the words that a prospective visitor might type into a search engine to find relevant web sites. For example, if your organization’s mission has to do with environmental protection, are your target visitors most likely to search for “acid rain”, “save the forests”, “toxic waste”, “green-house effect”, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. After all, it’s no use having a good search engine ranking for terms no one’s looking for.

Selecting Pages for Optimization:

Initially, the pages that you select for optimization should be those that offer the most focused content relating to the terms you want to target – you may already have such pages on your site, or you may need to develop them from scratch.

Inserting Target Terms:

The phrase “content is king” is often cited when it comes to web sites, and this holds true for search engines as well. While there are a number of variables search engines use to produce the results they deliver, the visible text content of your pages is a primary factor that search engines utilize to find, index and deliver your pages to prospective site visitors.

Use of Head Tags:

Search engines tend to weigh words placed within page head tags (h1, h2, h3, etc.) more heavily than they do general text.

Page Title Tag:

The title tag in the HTML head of your site pages is a critical, yet often overlooked, location to insert your target terms. Search engines weigh the title of your pages quite heavily in determining relevance, so you’ll want to make sure that each page on your site that you want to show up in search engine results has a unique title incorporating the targeted term for that page.

Linking Structure & Strategy:

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as “spidering” or “crawling”). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.

If you are a business based in any part of India and looking for a SEO firm to help the growth of your business, just make sure that the SEO consultant  or agency  follows the above mentioned processes. It is important to remember that effective search engine optimization is not about “tricking” the search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information.