Pinterest: The Power of Pinning for Your Blog Marketing and SEO

Marketing SEO Social

Pinterest has about five million users presently, and is yet rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending at least 10 minutes a day on the site. Pinterest is one of the fastest growing social media that is attracting a bigger mass using its visual feature. Umpteenth users are flocking to the site for not only window shopping or entertaining and recreation but also to trade.

As the name has it all, Pinterest is all about pinning the favourite things that are featured on a board. And the ‘Like’, ’Repin’, ’Comment’ and ‘follow’ allow us to pin and get them in our collection. This is similar to bookmarking our favorite urls.

Pinterest uses a heavy emphasis on sharing images and one can use it like any scrapbook or even as shopping carts with items of choices. Because of its easy accessibility and connectivity across the global it is developing as a marketing platform for anything and everything from books, stationeries, costumes, other varied products, services and many more.

Pinterest
Pinterest (Photo credit: stevegarfield)

Pinterest a tool for SEO

SEO specialist looks at different websites and uses them to their benefit. Since Pinterest is growing rapidly, so is the domain authority. This is the reason why Pinterest had also become one of the most favorite sites among the SEO experts and professionals.

1. Each ‘Pin’ for an Item has a link to the original url it is generated from, unless one uploads it from a personal computer. These links help in building quality back links.

2. Follow links are found on the pins and these can be put on the description field of the pins.

3. Rich keywords are used to attract the users and to determine what your pin is about and search engines then catch them soon.

4. Different tags like has H tags in the pins help in identifying the pins and display them in search results better.

Because of its massive growth Pinterest is encouraging the users to improve the overall presence of the website and thus the SEO is very effective here. This Search engine optimization is a technique which helps to manage and format the website as the count of page views and pinning increases. So with Pinterest actually SEO works as if it is automatic inbuilt.

Once the article, link or item is published for the Pinterest the viewers can avail just by searching with the related keyword through any search engines. Thus marketing and SEO is itself done once the Pinterest gains popularity. The keywords of the pinned items get focused and thus the item and related website which helps the overall business in getting popular.

To maximize the exposure and use of the pinned Items SEO plays the vital role. Business should include links to their websites from their Pinterest pins. Potential customers can find more about your products and services and also give their own feedback which can in turn increase the productivity of the website where it is pinned.

Search engines always look for the Pinterest board so posting fresh, useful content help contributes to the overall online advertisements on the website. SEO has now found a great and powerful assisting tool called Pinterest. So why not make use of it. Just sign up there, if you haven’t yet.

Author bio: This article is written by Kelvin. If you are looking for an answer to how to Do my own SEO effectively and profitably, here you can check out a good site to get an answer.