Guest posting has a slew of benefits for aspiring bloggers, making it a go-to tactic when it comes to looking for ways to increase traffic and blogging reputation.
However not all guest posts are created equal and some people spend time writing up a post only for it to miserably fail once on the site or even just get outright rejected by the blog’s owner. So what defines a strong guest post from a terrible one?
1. Stay within your blog’s niche
Every blogger has their own category that they fall into, so when you’re looking for different blogs to guest post for you need to stay within the blogs that fall into your own target audience.
It won’t do you any good to write for a fitness blog if your blog is geared towards technology because the traffic won’t stick to your site. You need to write for sites whose audience will find worth in the information you have to offer.
2. Avoid being long-winded
The average blog reader isn’t interested in reading paragraph upon paragraph of exceptionally wordy posts. It’s just too much information to try to take in and people get bored too quickly for that.
Most readers scan posts, picking up on only the key points, so you need to format your posts accordingly and make the information you want to stick with the readers stand out. Breaking up a post into numbered or bulleted points is a good way to let readers cruise through the post and still retain the important information.
3. Give readers a taste of what you have to offer
You want your guest post to entice readers to head over to your blog once they’ve finished reading it, so you should always let your post tell part of what your blog offers.
Link once or twice to relevant posts on your own blog that compliment your guest post so that readers can easily make their way over to them, but don’t overdo the linking because link-heavy posts start to resemble spam and are often rejected by the blog’s owner.
4. Always edit!
You should never, ever submit a guest post to someone else without first editing it for any errors. Sending someone a post that has grammatical and spelling errors, or sentences that don’t make sense, is a surefire way to get rejected right off the bat.
Bloggers want to showcase high quality, well-written guest posts on their blog that require little to no editing on their part and it’s up to you to provide them with that.
5. Don’t neglect your byline
A common mistake that bloggers make when writing their guest posts for other blogs is focusing all of their attention on the guest post itself and ignoring the byline. Your author byline is your chance to sell yourself and your blog and it should never be ignored. You should make your byline engaging and inviting and it should always have a link to your blog included in it.
Before you submit a guest post for search engine optimization make sure to check the host blogger’s site for any guest post guidelines they may have; you don’t want to spend time writing a post that gets rejected because you didn’t read the guidelines through ahead of time.
Writing strong, high quality guest posts offer both the writer and the host blogger several benefits, so it’s important to approach writing them with the same – if not more – integrity that you write your own posts.