With so many changes – and constant updates – to various search algorithms, it may be difficult to stay on top. All web owners want to know is how to provide content that is considered high quality and relevant by the search engines. It is best not to try to game them but to work with the changes. Here are practical ways to increase your page rank and rating by the search results even after all the SEO changes.
Work on a Tight Niche
Avoid working on large websites that cover many different topics. You want to pick a tight niche. This benefits you in a number of ways. First of all, Google and other search engines like niche and authority websites. It is easier to determine if you are relevant and to show that you know everything that you are talking about. Second of all, you will be able to create content that is unique, interesting to read and easy to understand for your readers.
This also makes it easier to find a keyword phrase to focus on. You want your niche website to focus on one particular keyword phrase, which will be included in the domain name and on the main page. You can use variations of the phrase and similar phrases for the other content but you should always come back to that main phrase. This helps with ranking for that phrase without stuffing it into your content.
Find the Keyword Phrase to Optimize For
You need to do your research and this involves searching for the perfect keyword phrase to optimize for. It is not just about looking for the words that are searched for the most; they can be difficult to compete against other websites with. You need to know more about the competition. You want keyword phrases that are commonly searched for but have limited competition; it makes it much easier to rank highly with.
Once you have that, you will be able to check the competition using that phrase. This includes looking at the page rank, the type of website it is and whether you can realistically compete with it. For example, going against forums with a blog could be beneficial for those searching for longer pieces for advice and not people’s experiences.
This takes time and it is likely that you will have a long list of possible keyword phrases. You want the best one for your main topic and can use other ones within the content. However, think about whether the keyword phrases can actually be used naturally and work with the style of the content. For example, a recipe website may not have room for those talking about the history of a dish.
Write for Your Audience
Think the best thing to do is writing for the search engines? Wrong! You need to write for the people who will read your content. They determine whether your content is relevant to their needs and answers their questions. You need to think about the type of searches people make with the keyword phrases and the answers that they want. If you answer their questions, they are more likely to link back to you, share with friends and read more of your content. This helps with your ranking as search engines see that you are considered highly relevant and an authority within your niche.
It is hard work to rank well in search engines but that hard work pays off in the end. It takes time as you need to do research, write for the audience and find topics that are highly searched for while having a small amount of competition. The three steps above are just the start.
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