How to Grow the Popularity of Your Website and Manage Its Online Reputation?

Marketing

When it comes to impressing your customers, and grabbing the top spots on Google SERPs, you need to gain a lot of social love, and manage the online reputation of your site/brand. So, here are a few tips that can help you in the process.

Online Reputation

Blog Commenting is a Dying Art

Blog commenting has been one of the oldest forms of link building, but it has been losing significance, primarily because SEO agencies have been using automated tools to blast out spam comments, in the hope of building links from non-moderated blogs. But, that’s certainly not the way to build quality links through blog comments.

If you really want to achieve great results, you ought to master the art of blog commenting. And, if you manage to do so, you’d be surprisingly pleased with the results.

Create a Buzz in the Blogosphere

If you want to garner the attention of bloggers, you can’t afford to miss out on Technorati as it is the biggest search engine for blogs. After getting registered, you can starts tracking the blogs that may consider linking to yours. After registering, simply subscribe to the RSS alerts; this way you get to know each time someone writes a blog post about your brand.

Alternatively, you can make use of SEO tools and plugins like BackType. It is a commenting solution, which allows you to claim your comments on few specific blogs, and target a particular keyword. You can also view the conversations from a specific post or article and can subscribe to that particular conversation using this plugin.

Make Use of the Advanced SEO Tools

It’s extremely critical to use advanced SEO tools provided by reputed sources like SEOMoz or Ahrefs, to carry out competition analysis, keyword research, and formulate a game-plan to outsmart your online competitors. Without the power of these tools, managing everything manually can be painful, and very inefficient.

Unless you know what your competitors are up to, it can be quite tough to formulate a strategy to outsmart them.

Managing Your Online Reputation

Another tool called ‘Social Mention’ works almost like Google alerts, and it is customized for social media. Social mention helps in tracking and also allows you to be in touch with the immediate conversations, and also catches various web pages containing the specified keyword presents on the blogs, articles, news, videos, and comments.

You can choose to subscribe to feeds and receive the email alerts or download Excel file containing all the images. This can also help you in managing your online reputation, and address negative feedback in an effective manner.

Click here to know more about online reputation management.

Don’t Try Your Luck with Shady Black-Hat SEO Tactics

You may succeed in achieving good results with black-hat SEO during the initial stages, but the major drawback with such shoddy tactics is that they don’t work in the longer run and once you falter, which you’re bound to, in due course of time, you may have to start looking for few more such low value tactics and the process would continue killing more and more of your time and not adding value to your website(s). Far worse, you may even end up getting your website in Google, and all major search engines, and may be forced to change the domain name, and start all over again.

So, work ethically and patiently on growing the reach of your website on social media, and invest quality time and efforts on the branding process, and you can rest assured that the results will certainly be quite encouraging.

Author Bio

Jean Claude Sampras is a social media marketing consultant who has been working in the field for past 7 years. Click Here to know more about the reputation management process.