The two recent Google updates, Google Panda and Google Penguin have turned Google search results upside down over the past year. These two updates share the same goal which is to achieve the highest quality website for the given topic to the first pages of Google search results. Hence, Google updates are set to gain this goal in different ways.
Google Panda aims websites that give a poor user experience whereas Google Penguin targets websites that employ black-hat SEO techniques to unfairly increase their Google search ranking against their competitors. Google seems to be gaining their goals however sometimes at the cost of innocent bystanders.
Recognizing whether or not your website is affected by Google Panda or Penguin or the latest on the EMD update is not a matter that anyone really wants to spend time on. Ranking top in the pages of Google search results is the lifeblood of all websites. Hence, you have to take the time to explore this in order to update your website. Lets discuss here some of the important points that today’s webmasters should focus on in regards of search engine optimization.
Update the content
Content is the immortal king always. Good content helps judge the quality of the website. Presenting contents in a different manner will earn attention of readers and also get you more potential customers. Content might give impression towards a situation so that you can increase the odds of perfection. Gone are the days when content was hardly used in the internet. Now the web world is literarily rich with content. As many people started pouring their thoughts and ideas the competition has been increased along with the demand for perfect content writing.
Links were actually built to be used for reference or as additional resource. But, today they are used for search engines. Good link building strategies works for gaining high rank in search engine results. The future of a website or blog is focused on readers. So, it is good to use links as they were employed in the past for reference. Actually you have to earn links instead of earning it. If you put quality content in your website, then you will easily earn quality links.
Social media factors
Google has recently introduced real analytics factors for social media. Apart from this, Google has also allowed Google+ users the opportunity to see the effect of shares. This method is used to say that social shares are important signals for search algorithms. Hence, updating status over social network does not end the process. Conversation and shares play a big role of which Google users are yet unaware. Regardless of the social network, just getting backlinks will never be sufficient.
Since we keep discussing changes of SEO strategy, SEO will be alive. It will live as long the search engines live. However, they will experience change to keep up of them. Now, we have to change techniques and concentrate more on readers with SEO as a support. You can add improved tactics for better change.
Share your thoughts below regarding the SEO techniques and the things you employed and changed after these 2 deadly Google updates.