Internet blogging is growing day by day. Youngsters are considering it as a serious employment option but to succeed in it, you need to have a clear state of mind. You must have the ability to draw in large number of traffic which can be done only by effective link building.
That is when the dilemma starts to occur. As the topic suggests, there are two proven ways (Make no mistake, link building is not limited to these two techniques only) to build links and they are Guest posting and Article Directory Marketing. Let us do a comparative analysis on them and see what works better:
Article Directory Marketing
What is it?
Article directories are data warehouses that contain numerous articles posted by various authors. By posing the articles to these directories, the authors will get a chance to promote themselves and their product. On most article directories, there is a small ‘about me’ column under every post where the author could describe about himself. This lets the clients know about him.
After you publish your article to these directories, you will get some traffic. Since these websites have traffic all the time, there is no time barrier to your work. If the client likes your work, he will contact you through your e-mail address or telephone number. Moreover, there are author resource boxes, where you can add your links with relevant anchor texts, if a reader finds it interesting, he is bound to click on those links and get to your website.
- There are literally thousands of article directories available in the internet. One has to submit his article manually to these directories and it consumes loads of time (You can use article directory submission software, but, from my personal experience, I’ll advise you to stay away from these). You could even end up submitting your work to a directory which hardly attracts traffic. It will end up being a colossal waste of time.
- These directories contain various topics and sub-topics under that. It is very common for authors to submit their work in the wrong topics. By doing so, the traffic to your articles will be limited giving you no profit.
- Also, if you have a site for selling something, chances are unlikely that you will get some customers from an article directory. They are mostly interested readers, hardly customers. There is an exception to this rule though if your article somehow gets ranked highly in Google (Again, after recent Google Panda update, article directories have been hit hard and chances of such an article being in the first page are leaner these days).
What is it?
There is a subtle link between the adjectives easy and hard. Guest Posting comes under that link.
Guest Posting is nothing but publishing a post in a relevant blog in your niche. It serves both purposes, the webmaster gets valuable content and the author gets link backs to his site.
In order to do this, you will have to find a site that suits your niche. Just Google and you will find thousands of blogs. Most of these blogs will accept guest posting. A good idea will be to search the phrase “Write for us” and you will find plenty of blogs interested in getting a guest post.
Now, the choice of the site has to be good. It has to be an already established site with natural traffic. Then, observe the way their authors write their post. There must be a pattern. Observe that and e-mail your post to the website owner. Once it gets posted, continue your discussions there.
Pros and Cons
Once you start guest posting, you will be able to put links to your site inside that post or maybe, through an author resource box. Fill proper anchor texts and link back to your site (However, never spam the website with links, if this happens, the webmaster may never accept your guest post at the first place). This will automatically congregate you some visitors. Moreover, you will also get some valuable backlinks to your website.
The best part is that the traffic you get through guest posting is invaluable. You basically hijack the traffic of an already established website of your niche and you are given the opportunity of turning them to your regular reader as well. Also, Google loves in-content links these days, so, you will get plenty of link juice.
There is not a particular disadvantage to Guest Posting in general. It is a tried and tested method of effective link building. The only con may be that you need to write a unique content for each guest post unlike article directories where the same article can be republished in several of them. However, if you ask me, I won’t call it a disadvantage. I personally own a discount coupon blog that gives away many coupon codes such as psprint gift code, diamonds USA coupon etc.
For promotional purpose of the same, I write some articles and published all of them into article directories. Well, many of those articles got syndicated into other websites (They were of good quality after all) and I saw some traffic as well. However, when I started guest posting into other blogs, the results were marvelous. Not only that I was getting at least 10 times more traffic than that of article directories, most of the visitors from those guest posts were genuinely interested in my blog and I basically created a loyal reader base.
So, as we saw above Guest Posting is way better than Article Directory Marketing. Though article directory marketing might generate you traffic, it will never give you a solid reputation or a returning user base. Through guest posting, you will be able to build backlinks with websites that are related to yours. Moreover, it could really establish you on the scene. Hence, if you want to build effective links, then Guest posting is for you.
This is a guest post by Costea. A writer with an interest in sharing online marketing tips, Costea also writes about special discounts and coupon offers such as psprint gift code and diamonds USA coupon. She currently writes for CouponTriumph, a coupon blog that makes available psprint gift code and diamonds USA coupon.