Google’s Panda update has been in the news from quite few months. The rankings of some top websites have decreased dramatically which in turn had hurt their revenues to great extent. Many big websites updated their staff count and many have already out of the businesses. One of the major factors that are now being considered by Google is the Bouncing rate of the websites.
It’s natural that the websites with low quality information and articles have a high bouncing rate which is now tremendously looked for by Google. If you have not cared for this until now you should work harder to get your pages updated so that you get low bouncing rates.
What is actually bounce rate?
High bounce rate simply means that the visitor, visiting your website bounces back to the search engines or other WebPages to get quality information they are searching for. This happens only when your site has low grade content and cannot satisfy the needs of the readers.
Bounce rate is a thing which is not considered as a ranking method until Google Panda update. But now Google will be using the tracking methods to track the bounce rates of the sites before providing the relevant results to the searchers.
This simply means that the sites with high bounce rates have to suffer. Also the sites with low quality content pages that are unable to keep their users engaged will have to suffer. One of the best ways to overcome this problem is to use high quality content and original articles on your site, without which it’s now impossible to rank high in search engine Google.
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