Category Archives: SEO

10 Most Effective Tips For Landing Page Optimization

The Landing page is where the user will first arrive, after clicking on a banner ad or link for purchase. He is now on your website. This user is not the random web surfer; he is a person who is on your website because he WANTS to make a PURCHASE. This is like someone turning up at a shop with a clear cut intension to buy, and he makes a request at the counter. The shop keeper gives the customer his product. That’s exactly what your website must do.

Tip 1: Copy and Page Headline Connection

It’s pretty evident that the copy that’s written on the ad and the headlines on the landing page must be related, connected or if you can’t get creative with webpage writing, then make the title exactly the same! The user has read the copy and hence come to your site. Therefore, a strong connection here is evidently required.

Tip 2: A Crisp Title

Your title MUST be crisp and eye catching. Moreover, it should thrive on clarity of purpose and content. The title should clearly spell out what you intend to say and what the user must expect.

Tip 3: Spell Check!

While clearly ‘spelling’ out your purpose, you must make sure your spellings are right. This may be a twitter world or a SMS generation, but good spellings can’t be compromised for!

Tip 4: Images

Visual appeal always works. To endorse a product or service, try using vivid images, as long as they create a positive impact.

Tip 5: Videos

Videos have the advantage that they are audio – visual in nature and can be more effective in communicating an idea. It’s almost like 2 way communication if you are trying to convince a client.  Try using videos if they aren’t very heavy.

Tip 6: Do Not Link Away From Your Page Too Much

It’s good to share a few links, but not really on a landing page. Links and references on the home page are great, they help engaging the audience. But on the landing page they are a distraction and should be avoided.

Even videos should be embedded, preferably.

Tip 7: Clear Call To Action

Don’t test the intelligence of your user. He’s going to do a great job listening to you – just tell him what the next step is! The call to action should be clear, not confusing. Don’t throw too many options like buy this or do that, try demo or go for a 14 day trial, and etc. etc. Just be precise in what you expect. Results are bound to improve with such landing page optimization.

Tip 8: Make Buttons Stand Out

Be it the call to action buttons or offer symbols or anything that’s meant o catch attention MUST stand out. Make the buttons prominent or make them jump out of the screen if the need be!

Tip 9: Keep Important Content Above The Fold

Although you may not take it seriously, keeping content above the fold is very important. it catches the attention of users and may even drive conversions in cases where the user hasn’t even planned to purchase.

Tip 10: Verified Accounts

Last but not the least, an authentication proof or verification symbol from renowned and trusted sites creates a strong impression. After all, if people have to trust you with their money, they first need to trust you! And your website!

This is a guest post by Ellena. She is a web content development expert. She works for a best seo company in singapore and is also a consultant for web content, SMO and related areas.

5 SEO Tips to Avoid

There are a lot of advertisements online which guarantee that they are effective in driving traffic to your website. However, you can’t really be certain which ones are genuine and which ones are fake.

seo

If you really want to make the best out of search engine optimization (SEO), you have to be knowledgeable about it.

Not only that, you also need to be aware about the things you should avoid because there are a lot of SEO tips out there that can mislead you or worse, even jeopardize your business.

 

Well, here are 5 SEO tips you have to avoid while hiring a Cheap SEO:

1. Avoid hiring a person who promises you a number one search engine ranking. Take note that this is nearly an impossible task so there’s no sure guarantee that you’ll get the number one spot in search engine ranking. Remember that there are a lot of things you can’t control. Sure, you may have a hand over variables essential for the ranking such as keywords, inbound links, and optimizing your website for crawlers but there are still other variables out of your reach. For example, you can never manipulate the strengths of your competitor’s site. You can’t also control inbound links of competing websites and pages. No one can ever assure you of high rankings.

2. Avoid hiring a person who will submit your site to hundreds of search engines and directories. You don’t need to pay someone just to help you get listed on search engines and directories. That is practically bogus! There are already lots of search engines already controlled by Google, Yahoo!, Bing, or Ask and they perform 100% of internet searches. Take note that you can get your website indexed for free if you’re already accessed to the internet and your pages are readily available to visitors.

3. Don’t hide or disguise links. Remember that a search engine looks for keywords in specific areas (title and content). If you list keywords outside of the title or content, or if you hide this from users, you can get penalized for it. Your content could be missed if it is not properly formatted because web crawlers can identify which pages match specific queries.

4. Don’t stuff meta tags just to get higher rankings. Search engines don’t use meta tags in order to determine page ranking. But if you want a more standard description, you can use the description “meta tag” for search engines. Google can easily pick this up.

5. Avoid using link exchanges with unrelated content. Using inbound links from other websites can help you increase your position in the search listings only if you use related content.

As you can see, there are a few things you should avoid doing when you get involved with SEO.  Just remember, work for the audience, not the search engines.

The Basics Of Google Panda In Black & White

It would be easy to look at the search engine algorithm changes made over the years and assume that Google has a small stable of animals in their care. Don’t let the cute and cuddly names fool you, though, as the cuts delivered by Panda, Penguin, and Hummingbird can cause damage to a website that is impossible to recover from. Before we go into a little detail about Panda, you should understand why Google even makes these changes in the first place.

Google Panda

It is the goal of every site owner to land at the top of the search engine rankings, as that is where the vast majority of potential sales and leads come from. There are those that would try to cheat the algorithm by using Black hat SEO techniques to land at the top. Google makes these changes so that those who stick by the rules can get the credit they deserve, dropping the less deserving back down to where they belong.

The Panda upgrades have been delivered by Google to specifically target the content that appears on websites. Quality content gets a higher ranking and improves the chances of a website taking the top spot. When Panda 1.0 was released back in 2011, the goal was to target low quality content farm websites that were dominating the top spots. Subsequent updates were made to combat the moves made by the owners of those sites to stay on top.

That included such nefarious tactics as “scraping” content from original sites and trying to pass it off as original. Other updates saw more relevance being given to sites in different languages, as well as giving preference to larger sites and those that were heavily involved in Google+.

The question that I’m sure most of you have at this point revolves around what type of things on your site content will not sit well with Panda. There are several, but among the most important are a lack of fresh, original content, stuffing keywords into you articles, short visit times on any given page, too many ads crammed into one space, and a high percentage of duplicate content throughout the site, to name but a few.

One of the biggest items that needs to be addressed in order to avoid upsetting Panda is the way in which you build links. Your goal should be to create quality links as opposed to simply building thousands of links with the same anchor text on sites that are simply not relevant. Links built through e-mail and high quality directories are still very much considered to be positive, so think about going that route.

What you need to be aware of is that Google does not do anything to hide these facts, and they have a set of guidelines that is incredibly easy to follow. If you can stick to what is contained within those guidelines, your site will likely remain totally unaffected any time a new version of Panda comes wobbling along.

Author bio: This is guest post by Mark Ford. He is the Owner of Red Website Design – One of the UK’s leading Website Design companies.

 

Long Tail Keywords – What Are These and How to Use Them Effectively

With different techniques of SEO strategies, it becomes tough to determine, which could turn out to be the cost effective and if that so, will it work offering the positive results? The replies are unsure.

Long Tail Keywords

Today very little people know that there is beyond search engine optimization than just getting a high ranking on the leading search engine web pages. To get to the top ranked spot, you require implementing strong SEO techniques which actually takes quite lot of time. Furthermore, it also requires about boosting your domain as well as targeting page as well.

Moreover, it requires spending hours and hours building links and approaching hi-end websites for link, as this seems to be a great tedious work which will not be of course a cost effective and altogether it will be a time consuming work. For your websites, you surely would go through all trouble, to get it to the top.

Long tail keywords are been widely used by webmasters and SEOs which is helpful in attracting high traffic. Surely you are confused about this new concept and asking yourself what are these and how to use them effectively in your articles for SEO.

Well, these long tail keywords appears to be having great potentials which are less complicated to work with and creates a lot better, which is the whole point.

 Why Long Tail Keywords are Important and How to Use Them Effectively in your Articles for SEO

These sorts of keywords receive extra visitors at longer run providing you with better page rankings. As such long tail keywords are used, your website will refine the key-phrases on the web page, and when the searcher is looking for something he/she is looking in particular.

There are few basic things, which you can do when it comes to work with SEO techniques especially long tail keywords that improve your webpage ranking.

Begin With Your Domain Name: A fine domain name will actually be helping in improving your website rankings. Try to get the best name for your domain that comprises of main/principal keyword about your website.

Keyword Phrases and Keywords: When you start with your website designing think attentively about how people will search with the keywords or key phrases on the Internet.  You need to be careful while building your web pages, which should be around these keywords.

Quality Content: It is the core part of any website, good quality content. This will offer you edge over the competition. The content should be relevant to the targeted keywords. With long tail keywords you will be able to build quality content which will improve the page rankings.

With this information, the doubts about long tail keywords and questioning what are these and how to use them effectively in your articles in SEO are now resolved.

How to Get a Good Page Rank?

Here is a help for those blogger friends of mine that are new and cannot manage to invest much into getting better Page Ranks by the SEO tools like, submitting website to web directories, submitting article to article sites, etc and also can not invest huge sum of money with the SEO Experts.

With this help you can get a Good Page Rank without Investing Money. There are few things which determine the page rank of your site and if you actually want it to make better, and then you should invest much of your hard work and time in doing this, if you cannot invest money on it.

First of all the Age of your site affects the Page rank. It takes time to get a better Page Rank. Number of back links, linking to you also affects the Page rank. If you simply have back links with the high page ranking sites, it takes no time for you to get a good page rank for your site too. Since content is always the King. You can have a good page rank if you regularly give some actual good content to your site.

Another brilliant way for increasing page rank and Quality Links is to comment on blogs with high page-rank. But keep in mind that comments that you make should be relevant to the content of the article because if not, your comment may be removed by the blog owner.

Do not be too often commented on the blog because it can be suspected as spam and search engines hate it. As much as possible get links from websites that have the same topic with your website.
It is also necessary to have a Good back links than to have more back links.

Good back links are those, which are from the sites having good Page rank and which match with the content of your website. For instance, if your fashion site is back linked with some health web site, it will not have much importance. Preferably back linking with the sites having same key words as yours will count much in Google Search engine optimization. You may get such links free, by exchanging or you may get it by paying for that.

Page rank is a major factor that Google uses to rank a particular website or a blog. The page rank shows the importance of your site to Google and whether it is indexed in it or not. Better is your page rank better is your website. Most internet marketers want to increase their Google Page Rank.

They believe that a higher PR will automatically results in a better ranking for their search terms. In some case it may be true but most of the time it is not. Why? Because Google take into account the content of the page providing your link.

While reciprocal links are also valuable and easier to get, one way links are supposed to be having more importance. So I recommend investing a little amount of money for getting a better Page Rank and after wards people will pay you for having a better Page rank site, if you want it. We will cover the articles later on How to Earn Money from the Good Page Rank sites.

Basic Principles of International SEO

The nature of the global village means that it’s never been easier to conduct business on an international scale. The internet makes it even easier, as anyone with a modem (and the correct keywords) can find your website and potentially use your services or purchase your products. But it raises a rather important question: should you actively seek international markets with international SEO (ISEO)?

International SEO

The answer, as it is so often, is that it depends.

It depends on your business goals and capabilities.

For instance, if you’re a small carpet cleaning business and you only operate within a very defined area then focusing attention on ISEO will be an utter waste of time.

If, however, you’re a small company that makes customised t-shirts and you want to extend your market to other countries then ISEO starts to make sense.

The next question you need to ask yourself is how far you want to go.

Basically you have two options:

1)     Create different websites with separate domains to suit specific countries.

2)     Create country-specific pages on your website.

Different schools of thought advocate the two options.

One school believes that you need country-specific domains to rank properly in international markets. For instance, .co.za will help you rank in South Africa, while .co.au will help you in Australia. Having different sites also allows you to go completely local with the content. If you have the budget for it you can hire local writers to ensure the sensible, smooth flow of the content. They’ll also be able to insert the appropriate keywords in the appropriate places so that you aren’t left with a site that reads as though it was translated by a dyslexic robot.

On the other hand, creating country specific pages is usually more affordable and provides you with more control over what goes on.

Regardless of which you choose you will need to bear in mind these important principles:

  • Keyword research. Ensure that your keyword research reflects the terms applicable to the countries you’re targeting. Spelling and phrasing are particularly important.
  • Geographic specificity. Ensure that you include the name of the country that you are targeting in the content pages. You’ll also need to ensure that international customers are completely aware that you are based abroad, so you need to prominently display your physical address.
  • Remember to cater for different currencies in your prices. Not everyone likes to go to Google for a quick currency conversion.
  • Andy Atkins-Kruger recommends that you pay careful attention to the images that you use. Remember that not all cultures have the same appreciation of the same images, so be sensitive with the pictures that you choose.

Marketing your site to an international audience is much like marketing to your local audience in that it requires the same diligence and hard work. But, it’s important never to forget that for all the similarities there are some differences. Master those and you’ll conquer the world in no time.

Sandy writes on eclectic topics ranging from the environment and publishing to finance, planning & buying media, digital marketing and social media. She’s a complete workaholic and considers editing to be her number one hobby.

Making Your Site More User-Friendly With SEO in Mind

Much ado has been made about on-site SEO. Some of the techniques out there are extremely technical, involving split-testing and other ways to split the hairs on a website, and some techniques are extremely easy to implement.

At any rate, Internet marketers of all levels can utilize some of the basic techniques to improve their site. The essential rule to good onsite SEO is that it’s all about making your site more user-friendly without forgetting that it must be easy for search engines to navigate as well. Here are just a few ways you can improve usability and SEO on your website.

SEO Rule 1: Make Your Site Easy to Read

Most visitors make a snap judgment once they reach your homepage and are easily overwhelmed by huge blocks of text, clusters of ads and randomly scattered images and videos.

There are just some of the essential problems that can make a visitor hit the back button. When most of us visit a website, we know just what we are looking for and if we don’t see it in the first few seconds; we navigate onto the next search query result.

With the implementation of Google +1 on query results, visitors who decide that a site is poorly placed in search results may see a penalty over time. Aside from that, you will experience a high bounce-rate and the chance of receiving return visitors is very slim.

*How do You Clear the Clutter?

Website clutter happens when elements that are supposed to support the message in the content overwhelm the content. You want your visitor’s eyes to be drawn to your text, and this simply cannot be done when there are too many affiliate links, images and videos. Make sure that there is a huge contrast between your content and its background, and this will help immensely.

The text in your content should be broken up into as small paragraphs as possible. Even lists, bullet points and other grouping tactics can make the text easier to read. Large blocks of text are daunting to the average visitor, and they’re less likely to stay on your page to read the content if it’s not broken up into smaller pieces. Both of these elements of your website are important both to the visitor and the search engine spiders.

SEO Rule 2: Make Your Site Easy to Navigate

Ease of navigation is another huge part of making your site more user-friendly. Both your visitors and the search engine spiders will prefer being able to easily find the other pages on your site over having to hunt for the internal links. Again, don’t tempt the visitor to hit the back button –make your message noticeable to both spiders and readers alike.

One effective way to remedy the problem is by including a navigation menu bar at the top of each web page. If you allow a search bar on your site, you can also use tracking and analytics programs to see exactly what the visitors to your site are looking for. This in turn can give you great content ideas.

SEO Rule 3: Slash Your Page Loading Speed

This rule goes hand in hand with the rule about website clutter. Simply put, many “extra” elements that can be added to a website will make it take longer for the page to load. After waiting for so long for a page to load, many visitors will abandon the site.

Many website design programs include a page loading speed test. You will want your page to take less than five seconds to load. Avoid the temptation to use pop-ups, background music and anything else that needlessly slows down your loading speed. The landing page design should be purposed for usability and functionality, the goal should never be to just “make the site look good,” it should be designed with both search engines and actual viewers in mind.

Easy WP SEO for to help increase your website rankings

You must be familiar with WP SEO plugins that are available for free online. Some of these are just excellent and some of them are just a waste of time and can affect your site negatively. It is therefore important that you take care while using any of the WP SEO plugin you use for your site.

For a long time I was also using a plugin that is free but the truth is that the free plugins may not provide you the results that you are looking for. There is a new wordpress plugin that I found some days back. I feel that this is just exciting and can help you the most. This is the reason I am just talking about this new WP plugin.

Easy WP SEO

This new plugin is named as Easy WP SEO plugin. And I am sure that whoever uses this plugin will get benefitted tremendously. This will actually make all your SEO tasks easy and fast. You do not ever need to hire a professional SEO for your website for rankings. This is in general a best on-page SEO plugin for WordPress, similar to SEOPressor and others, but is far better!

You will just love it when you get it for you wordpress website. This plugin not only do the on page optimization for your wordpress site but also help optimize all your pages and posts so that Google and other search engines will just love them.

May be you do not know that using any of the SEO plugin for your wordpress site may hurt your rankings. You should be therefore selective before choosing the right plugin for your site. Just read the reviews and get all the information about it before you use any of the SEO plugin.

Easy WP SEO plugin is something different and innovative. May be just what you are looking for. So if you are really passionate about your website get it and see the difference it can make to your SEO.

 

How to Find the Page Rank for a WebPage?

More or less every Blogger talks of the Page Rank and its importance. But unfortunately many of the pro bloggers don’t know how to check the Page Rank of the web page or the site. Here you can see how easily you can check the page rank of the website or your blog and how much importance Google is paying to your site by assigning it a page rank.

If you install the Google toolbar on your browser, the page rank will be displayed on the tool bar. Each time you look at a web page, the display will show you the page rank. It is practical to know if you are looking at a page that Google has ranked as valuable or if it is not rated.

There are many of the free as well as the paid tools for the webmasters who can use these tools to get the information about their site’s PR, Back links and many other things which determine the Quality of your site. Such as Alexea site ranking, site mapping, etc.

I recommend using the free tools unless there is much use of the paid ones, which provides some of the other benefits. My favorite one is http://checkpagerank.net/. This is a free tool that gives you enough knowledge about the particular site. It freely gives you information about:

  • Your website’s page rank
  • The age of domain
  • Number of backlinks to your domain
  • Fake page rank if any
  • And many other things

Just try it out and test your site now, if you have not checked it recently.

 

Need of SEO for Small Business Website

Once you have just started a website which is a small little website on internet, you need to work hard for getting higher search engine rankings to get desired profits. It is important for you that you follow various top SEO strategies and techniques by which your small business website can get better rankings in search engines. After the lots of hard work, patience and best strategies your small website can turn out into a large website on web.

SEO is the only factor that determines the success of your business online. If you have tried lot, and are failing to make even a single sale from your site, you should focus on your search engine optimization process. Although you feel that your site is good looking, attractive, full of colorful images and videos, it may be lacking somewhere from the SEO point of view.

Your sales can be increased rapidly if you try out better ways in SEO. Lack of SEO can result you in just waiting for getting sales. You may have to wait for months to get better profits from your small website if you are not caring for your SEO. It is therefore essential that you work hard and learn top search engine optimization that is essential for you at the start.

Top SEO Can Help You Get Success Online

Surely the top SEO can help you get success online from your website in no time. If you are trying all the best strategies and techniques involved in SEO you can get fast search engine rankings in major search engines. One of the most common problems why people do not get success online from their websites is the lack of SEO.

Search Engine Optimization is a process that makes it easier for search engines such as Google, Yahoo, Bing, etc. to locate and index web content. Establishing a website is very simple for a common person. But to maintain it and to get better rankings is the process which is tough for many. To get noticed and to attain web presence you need to go for search engine optimization process so that you can get success online.

Inbound linking, one way linking, three ways linking, on page and of page optimization, etc. are some of the common strategies that are used while doing SEO. This all will simultaneously work for your site to get higher search engine rankings. This all can be effective for you to get high search engine traffic which is considered as most important for your site to increase your sales and profits. Besides this you have to also pay attention to internet marketing methods that can help you to get high traffic.

Author Bio –

Dick is passionate about his SEO profession and along with SEO he is doing online research on best social media marketing agency.