Category Archives: Designing

Conversion Optimization and Site Design

SEO is, put simply, the art of making a website get as much relevant organic traffic as possible. We all spend a huge amount of time concentrating on attracting traffic and lifting the numbers of people seeing our pages and for some sites- particularly those that rely on high visitor numbers to attract advertisers- just getting a lot of visitors is enough.

However, most sites want those visitors to actually do something on site- buy an item, sign up to a service, make an enquiry, or leave contact details for a callback. Even websites that rely on advertising revenue do much better if they can get the average visitor to spend more time on site and look at more pages.

The right visitors having the right experience

Of course, SEO and conversion optimization work together. If an intensive link building and content campaign attracts visitors who aren’t really interested in the business end of the site, no amount of sleek navigation and clever design will change that.

Visitors have to like what they see. It’s got to be of interest and it’s got to look good. Standards are high these days, and a site that displays badly on a particular size of screen or uses poor graphics will naturally suffer when there are so many visually stunning competitors.

One of the best ways out there is to hire professional services such as graphic design Cambridge that can help you to get your site some great appealing visuals and graphics for attracting your visitors. A good graphic design service can not only help in making your site look better but also helps in getting better conversions and lead generations.

Visitors have got to be able to find the information they want, and find it quickly. Good navigation will help search engines index a site more effectively and it’ll also help real people get to where they need to be. One quick check is to count the number of clicks it takes a user to convert (e.g. buy something) from the time they arrive on site to the point where they enter the checkout.

Let’s say you run a shoe store online. If they have to click through from the front page to the women’s section, to summer shoes, to sandals, and then to leather sandals to find a particular pair, the path needs to be shortened. If they have to scroll through a hundred choices in any section before coming to the right style, that’s also going to put users off.

Testing and tweaking

Usually, conversion optimization is based on testing and analytics. If one landing page has a 30% bounce rate- i.e. 30% of arrivals click straight back off- and another has a 70% bounce rate, the second page is under performing and needs to be changed. Either the users aren’t finding what they want on the page (unless it’s a telephone number or another very specific piece of information, for example) or they do just don’t like the way the page looks and feels.

Experimentation is key, and over time you’ll find out what works and what doesn’t by examining pages with low and high residence times, differing bounce rates, and low and high conversion rates. Multiple landing pages can be tested and the percentage of viewers who go on to buy something or otherwise make a conversion measured to estimate effectiveness. The process goes like this: test it, tweak it, and then test it again.

5 Top Reasons to Use WordPress Online Business Blog as your Business Website

Most of you bloggers must be in love to use WordPress as your best platform for blogs. Most of you also know what is blogging and How to blog with WordPress.

wordpress

But for those who are not aware of why to Use WordPress for your webite or blog, here is some tips why to choose this as only blogging platform.

Using WordPress you can easily go for transforming your online business blog into your real business site you could easily do that with the help of this top blogging platform.

Then you can easily go converting a blog into a website and can gain huge success over time by using WordPress. Just keep in mind and  stop calling your blog as a blog. Start calling it a website when you use WordPress.

So here are the top 5 reasons for you to use  WordPress as your favorite online business blog.

1- Easy to install

WordPress is a best and easy to use blogging platform that is very easy to install with every hosting program. You can simply install your WordPress blog with a few clicks and get it done at no extra costs.

2- Very easy updating options

Besides installing, this is a blogging platform that has very easy updating options for updating your site’s content. It uses WYSIWYG (what you see is what you get) editor. This is as easy as using your MS Word editor and you can edit and add all your updates easily with only few clicks.

3- Plenty of attractive Plugins to customize with

Plenty of attractive and ready to install Plugins serve you best for increasing the functionality of your WordPress Online Business Blog and you can perfectly use your blog as your professional website.

4- More Professional looks

According to reliable web developers such as web development San Diego WordPress provides you much professional looks for your website than any other blogging platform. This is the main reason why people just love to use WordPress. With the wide variety of professional themes and templates you can just customize your site according to your online business needs.

5- Search Engine friendly Atmosphere

This is the greatest feature of WordPress blogs. People fear of SEO (Search Engine Optimization) work that is needed for their websites to grow. But while using WordPress as your favorite blogging platform you may feel free about it as it provides you some of the best Plugins for your whole SEO work.

So with whole lots of advantages and benefits you should start using WordPress as your online business blog. Use WordPress now and see the difference it creates for your business.

Web designer tips: How to build a positive professional relationship with your clients

When you create a web design for a client, it is rarely a one-off project. Most web designers end up working with their clients over an extended period, as they often require tweaks, upgrades and additional design work at some point or other. The better you handle client relations, the more likely you are to profit from them, both financially and in terms of your reputation. In this article we will share our top tips on how to build a positive professional relationship with web design clients.

When meeting with web design clients face to face, show that you are taking on-board their suggestions by noting them down.

Listen to your clients

It is important that your web design clients feel like you value their opinion and input, therefore it is important to show that you are listening to them and taking their suggestions on board. If you are meeting face to face with clients, try to make good eye contact with them, whilst also noting down their key points. When it comes to showing your web design client the finished result, be sure to explain how you have incorporated their ideas into the design and how you have built the website with their needs in mind. This will show them that you care about their business and the work you are doing for them.

Be transparent

As a web designer it is important to not only sell your services to customers, but your personality too. You should be transparent about who you are and what you are capable of doing. If a client requires a service that you are unable to provide, recommend someone who can help them. The more honest you are with your client, the more likely they are to trust you and your services.

Educate your clients

Web designing and development is tricky, which is why clients come to you for help and do not try and do it themselves. When you take on a client, it is important to educate them about the web design process as much as you possibly can. The more information you provide, the more informed decisions they can make about their web design. By making more informed decisions, clients are more likely to be happy with your finished product and we all know happy clients usually leads to more work and recommendations!

 

Do you have local web design clients? If so, why not pop into their workplaces every so often to see how they are getting along with their website? This will show them that you care and are available if they need any additional work doing.

Improve your communication skills

In such a competitive industry, web designers need to find ways to make them stand out from their competition. As mentioned before, a great way of doing this is by showing your personality. The majority of the time, clients will base their choice of web designer on who they get along with the best, as well as their skills, experience and rates.

All business owners value communication, therefore making it important that you show that this is one of your strengths. Keeping in contact with your clients throughout the process, whether this is to ask them questions or give them an update on their web design, is a great way to build up a positive professional relationship. Rather than sending emails back and forth, pick up the phone every once in a while or pop into their work place. Trust us – it will make a huge difference to your business relationship!

Conclusion

Today web designers are required to do so much more than simply design their clients’ websites. In order to remain competitive and build profitable professional relationships, they need to sell their personality and people skills too. Whilst efficiency is paramount, it is equally as important to spend time getting to know your web design clients and showing them that you value their business in order to stand a chance at building long-lasting professional relationships that lead to recommendations and additional work.

Image credits:Victor1558 & Victor1558

 

How Better Web Design Helps in Lowering your Website’s Bounce Rate

Having a visually attractive and organized portal is very important where customers are god. Doing so would not only ensure that your customers stay loyal to your products and also fetch you new customers. Technical advancements in web development have led to creation of web portals that could not have been thought of previously. The better the visual treat, the more it would be liked by the customers. Not to mention, use of such high web standards also injects the feeling of being a premium brand in the minds of your clients and customers.

Lowering Bounce Rate

Hence, it is evident that web design and technology has, and would continue to produce ground-breaking innovations that if put to the right use using the best methods can turn out to be immensely successful in making your brand globally recognizable and followed. This not only boosts your sales but also gives your company an edge over your rivals. Also it is glad to know that a better web design helps in lowering the bounce rate of your website which matters a lot.

Does a high bounce rate matter

Bounce rate today matters a lot in this competitive online world. Websites and businesses with higher bounce rates are no where capable to stand high in competition and have to face failure sooner or later.  To make your site more reliable in the eyes of search engines and your potential customers you need to work harder to make your website look compelling. This will help you lower the bounce rates and gain more profits.

Hiring a professional team can help you lot in doing so which will help you know all your High bounce rate analytics. Also they help make your site better and to get better rankings in search engines by giving it a better look that lowers the overall bounce rates. More people and potential customers now visit to see your business and remain longer to see your services and products you are selling.

To check out more on Does a high bounce rate matter, you may look at the site here that will help you a lot.

 

Visually Impactful Design Which Leaves an Impression on the Viewer

In order for design to achieve its purpose and attract viewers, it is important to use creative design which is likely to incite the viewer to look further into what is being advertised. Many businesses may choose not to spend as much time marketing their designs, but this is one of the most important ways of attracting customers, especially since they are more likely to read the writing on designs which firstly get their attention.

Here this article intends to inspire budding designers and businesses on the adverts they choose to alert people of a service offered or upcoming event.

Various different forms of promotion are available to use, including flyers, posters, business cards and banners, all of which can be designed on the computer and later obtained through using a high quality printer, you can read more about that at NextDayFlyers. Below are a few examples of some creative designs which caught our eye.

The designs displayed here all use either clever elements or simply attractive colours and symbols. The first design to the left above is for a creative designer who works within music. What better way to represent your business then with an old school cassette, which perfectly signifies to people what you should be looking for with this designer. Secondly there is a well thought out Kit Kat design, which uses the colour and appearance of a park bench to appear as if a wrapper has been half opened. The brown part of the bench ideally represents chocolate, making this advert visually striking.

Next there is a dentist’s business card, which cleverly displays the profession advertised within the card itself. This simple display of teeth and very little else is a brilliant simplistic design for what the individual is offering. Finally we have the business card to our right, which is especially attractive due to its black background with starkly contrasting colours to compliment it. The bright colours offset the black suitably, making for a wonderful design.

Overall the main inspiration you can gather from these designs is to keep things simple. Simple yet effective colours and designs are most recommended, since anything too complicated will either not be understood by the majority or have heads turning. Another key success factor is to use imagery which represents the business you are advertising, a creative method for indicating to people you have come up with a well thought out design.

Why Magento Web Design Is The Best Solution For The E-Commerce Websites

At the present time, a lot of online business owners across the world are in search of the most efficient procedures, through which they can handle the online stores. At the moment, the most preferred platform that is preferred by various internet merchants is Magento. This is due to the fact that Magento provides an accessible interface, rich features and functionality.

At the same time, it also offers the technology of open source to the users. Magento is an open source e-commerce platform that will allow you for setting up an online store in a short period of time. The merchants will also get the unparalleled control over the operations of their online store that will help to increase sales.

Magento

Unique online shopping experience

Magento is the popular e-commerce software that is rich in features. It is also a reliable option for the shipment cart that is available for B2C and B2B retailers. Magento make use of the latest and advanced web technology that helps to ensure that the online shopping is done by customers in a smooth way.

Since Magento has various features, you can also use it for creating a unique experience for online shopping. In fact, the shopping experience that you can get from Magento is incomparable to other e-commerce software. The online developers and users are rapidly increasing in Magento. The community of developers and users share various experiences and provide suggestions, support and assistance to other website users and designers of Magento.

Advantages of Magento web design

A number of benefits that you can get by using the custom Magento design for the e-commerce project are:

  1. Cost-Effective
  2. Easy Navigation
  3. Fully Customizable
  4. Improved Product Descriptions
  5. Flexible Payment Choices
  6. Enhanced Customer Service
  7. SEO Friendly
  8. Single page Checkout

Best for the online store

The new and innovative e-commerce software is evolving on a daily basis. In addition, it comes with improved features and functionality. The satisfaction of customers is a vital factor for increasing sales. You may use an e-commerce platform for a long time that is quite old. In that case, the online visitors may not be able to navigate your online store conveniently. It may also take a lot of time in order to load the website. In that case, the best thing will be to use a suitable e-commerce platform that would be efficient for the online store.

Magento is considered as the world class open source e-commerce solution. It helps the online merchants to set up their e-shop successfully and in a quick time. At the same time, a lot of business persons are able to use Magneto in an effective way due to its attractive features, functionality and layouts. Custom Magento website design is essential in order to ensure a high rate of conversion. The web designers will be highly benefited by using this e-commerce solution as it is quite affordable for the purpose of customization. Magento web design is gaining immense popularity as it is the best solution for the e-commerce websites.

Author bio: David is an experienced web designer who mainly designs e commerce sites for his clients. He has shared articles related to Magento extension which can be used for e commerce stores. You may check more about him at his blog.

Things to Check Before Choosing Web Designers from Website Design Companies

It often happens that people face a good amount of difficulty when it comes to hiring a web designer for their website. There are many who are not aware of what to look out for while they need to find the right web designer for their firm. Remember the look of the website for your online business acts as an important factor in sustaining the interest of the visitors.

It is not uncommon to find instances when many people found the look of a page to be dull and therefore did not find it interesting to read the page content. Thus you must always hire a professional who can deliver the exact result that is required for the smooth running of the business. There are few important factors that you must keep in mind while hiring a web designer.

Web Design

Check the portfolio

The first thing that you need to do is check the web designer’s portfolio. Generally, designers have their own website that contains his or her sample works. Go through the samples and check whether they appeal to you. It is the portfolio of the designer that should give you an idea of the skills of the designer.

Look out for the prices

Since expenditure is a big concern, being the owner of an online business, you must have a clear idea about the expenses involved. The cost will depend on the type of the project the designer has been asked to work on. It is dependent on the number of pages in the website, the design pattern, the look and other special features such as contact form, newsletter subscription box, video or audio clips, flash animation etc. The designer is likely to give you an estimated charge based on these factors. Sometimes they even charge on an hourly basis.

Get an idea about the production process

Make sure that you have a discussion about what your involvement will be while the website will be created. Get an idea about the design process. You should also make it a point that you can give your inputs as well.  If you have a distinct image in your mind about a particular style, you must not hesitate to talk about it with the designer. Also clarify that you get regular updates while the website is being designed.

What will be the timeline?

Unless the designer has some basic input from your side, he or she will not be able to start working on the project. They will need an idea about the type of pages, the content matter, the styles, logos and other essential things before they can start creating the design. Based upon these, the web designer should be able to tell you about the estimated time that will be needed to complete the project.  This can also include the time required for the revisions.

Go through the Testimonials

You must not feel hesitant to ask the designer for some testimonials. It is always a wise idea to go through the client testimonials since they give a good idea about the quality of work he is capable of producing.

These are some of the basic things to focus on before you make the final choice of a web designer. Since word of mouth is not enough for you make the final decision, make sure that you verify these points personally before you choose web designers from the website design companies.

Author Bio: Shirley Jones is a content writer who has several articles on website design companies and writes article on to her credit. Shirley has been associated with the internet marketing industry for a long time.

 

How to Use Html5 in WordPress Themes?

HTML5 has upheld to receive lots of curiosity since mid of 2010. The real motive for the escalating concentration on HTML5 is besides the most of desktop web browsers providing a minimum of some sort of support, up to date projections claim that one billion cell phones having HTML5 support would be purchased throughout 2013. Due to its gigantic existence on both mobile and desktop, this specific standard is likely to put in a major impact on prevailing sectors of creation such as WordPress themes.

Even so the surge in WordPress themes remains a reasonably unfledged segment inside the great structure of this technological environment. But preponderance of this WP platform has triggered it to advance at enormous speed. Despite that growth is obviously beneficial; one of the many negative effects with this specific case was that this caused a lot of theme designers to begin ramming as much selections as they can inside their themes. HTML5 must aid to control this particular attitude and convey a focus towards the creation of themes according to particular sets of characteristics.

Use Html5 in WordPress Themes

Implement ‘html5’ in WordPress Themes

WordPress can make it quite simple to develop your personal WordPress themes and, so, it really is no hassle to work with HTML5. The theme just includes 3 primary themes: index, single, as well as archive.

WordPress will add elements, classes, and various components of code in a few areas. That needed a little of fiddling around while using templet’s functions.php file.

The Removal of Actions from ‘wp_head()’

WordPress carries a hook referred to as ‘wp_head’, which is found in a header.php of templates. To stop it placing undesirable code in the page and you will use a ‘remove_action’ feature to disable that function which was responsible.

Wiping out the Empty ‘<span>’

In order to make excerpts you may write them in the excerpt field or perhaps use a ‘<–more–>’ quick tag from the WordPress manager. Even so, once you do that WordPress could place a clear ” within the post’s written content. This particular part possesses an identity so that this area after the excerpt is often targeted through “more…” or perhaps “continue reading…” links.

With regard to posts which show just an image you desired this photograph to appear inside the archives. Similarly, when the first sentence of the post included the link you needed that to stay kept. This default ‘excerpt ()’ theme tag doesn’t let that it required a few changing. Place in a fresh task in functions.php file after which you can make sure that the theme tag carried out this particular function as opposed to the one within the main WordPress files.

That’s simple enough to make a simple website using HTML5 and take advantage of WordPress to produce that. WordPress is unquestionably one of the greatest and most dependable site tools offered. Therefore, you must make certain that you just take full advantage of whatever it provides and use best WordPress themes on your site.

Author Bio:

Austin Richard is an IT professional from Pass Certification. It provides you 100% 70-481 exams. Let’s take benefit of 70-448 Exams material efficiently and get guaranteed success. Check out free demo of all certifications Exam.

Premium WordPress Themes Vs Free WordPress Themes – Which Is the Smart Choice

As of now, there is no surprise about the WordPress, it is one of the Internet’s the most famous web publishing platform available for people. With its increasing popularity, there are numerous websites and other publications been developed and designed by the WordPress theme developers.

As WordPress is an open source, you can expect lot of resources like themes and plugins available at your disposal and that too free of cost.

WordPress
WordPress (Photo credit: Adriano Gasparri)

So, What to Expect From WordPress

Primarily, there are 2 types of WordPress themes available today i.e. free themes and Premium themes. You might be thinking if there is free available why paying for it. Using free WordPress themes is one of the biggest advantages- the cost factor. It is hard to beat “free”.

There are many free WordPress themes available out there which works fabulously, but majority of the online marketers and who are thorough in this business would recommend people to use Premium WordPress Themes. Thought the question is often rose “why pay for those which is available for free?”

In fact recently, there has been so much debate over which to use free one or the premium i.e. paid themes of WordPress. Well, all I can say is both are fab to work with, but again depending on your website working pattern and what you intend to produce through that website.

In Dilemma Which Is the Best

For any beginner level online marketer it is quite confusing since which one would work better is yet to make out. Hence; the confusion is understandable. Sometimes the experienced too make mistakes and then happen to switch their decision to the other one. Unless and until you don’t test you will not be able to make amends.

Let me clear your doubts here; let’s say we find it by taking into consideration of certain advantages and disadvantages. What say??

What to Expect In Free WordPress Themes

  • As it is free of cost, there is no financial risk involved. Say for instance if you do not like Theme A you can easily switch to Theme B. It is as simple as that.
  • There is a huge library to select themes from. It just needs a simple research over the net typing “free themes” and you will land with numerous choices to pick from. You will be bowled over of which to pick.

Loop Holes of Free WordPress Themes

  • It doesn’t carry an option for customization the way you want- a major drawback. If you want to then you will require a coding expert to do the work.
  • Practically there is no support provided
  • Also quality varies to that of Premium
  • There are no updates when it comes to compatibility with the WordPress version
  • These are less search engine optimized and may contain the external links that are not easy to remove.

What to Expect In Premium WordPress Themes

  • There are consistent theme updates which are frequently found
  • There is a technical support provided whenever the person requires
  • There are some outstanding, fabulous looking themes with great features compared to free ones
  • Customization is quick and easy

Loop Holes of Premium WordPress Themes

The only one disadvantage to this date I have come across is money. Yes, you require paying for what you want. All in all to say, going for Premium themes could turn out to be a worthy investment for your online business.

Getting Success with Squeeze Pages

If you are happy about using a page of the blog as the sales page, here is something more that you should know about these so called squeeze pages. There is not much difference between sales page and squeeze page except that both of them have different sales objectives.

The most advantageous part of squeeze page is it offers tremendous benefits for converting the traffic into genuine subscribers of newsletters. If you want your readers to stay at your site, you are required to be more disciplined for enhancing the conversion of squeeze pages.

The offer of the squeeze page should be commensurate with the requirement of your target readers. Contrary to the benefits of links for driving more traffic to your site, the squeeze pages, should not have any links as it will divert the traffic away from the newsletter.

Sale
Sale (Photo credit: Gerard Stolk (vers la Septuagésime)

Give your Readers the Best They Want

At this stage, it is useless to state that you should not waste time thinking whether you want to create a squeeze page or allow the page of your blog to be the sales page. It is necessary to remember that a squeeze page works better because there is a coherent statement in it about the product or service and the ways in which the readers can benefit from the same.

One greatest factor that helps getting success with squeeze pages is the quality of newsletter one develops and feed to their readers. If you are targeting your users just like the customers and do not offer something interesting or helpful, you may never expect getting higher sales and success with your squeeze pages.

The significance of social networking sites such as Facebook and Twitter cannot be ruled out for driving more traffic to your newsletter as well as squeeze pages. One should therefore never over look the advantage of social networking which matters most for getting success.

Control the Loading Time and Enhancing the Conversion of Squeeze Pages

However, the quality of the newsletter and the information that is present therein will also matter a lot your readers should also not face any difficulties while loading the squeeze page. Loading time of the squeeze page is an interesting option that is important not only for driving more traffic, but allow the visitors to stay at that squeeze page for a while or read the blogs.

As an average reader does not want to waste time in irregular navigation they want to load the page quite fast and to get the information they need very quick. You can try to be a little empathetic and take the position of the reader in order to find out their expectations from squeeze pages.

The charm of a blog may not reach the users when they will come across a blogger’s site simply because of loading problems. For enhancing the loading time, one should take care of not adding useless ads at their squeeze pages.

On one hand it helps in enhancing the loading speed of the page and on the other it also helps in not clicking away your visitors away through ads, thus helps in getting higher conversions.

Hopefully this article enlightens you about how to utilize the squeeze pages and how to get best results with it. We welcome any of your thoughts about the same here. Please comment it in the comment box below.