If you are fairly new to blogging, the first thing you should know is that it will be one of the most rewarding enterprises you have ever undertaken, and you’ll have hours of fun (virtually) meeting new people, learning new things, honing your writing skills, and perhaps making some money.
However, as with any new endeavor, you’ll make plenty of mistakes. Here are some common ones so you can limit yourself to more unique mistakes that you can learn from yourself.
1. Writing about everything and anything.
The first thing that bloggers or article writers for the Internet must understand from the very beginning is that the blogosphere is more vast that you can imagine, and standing out in any way is getting tougher and tougher, especially for those who are new to blogging. As such, really the only viable way to distinguish yourself in the midst of such tough competition is to find a very specific area of expertise and to carve out a niche for yourself. The more specific your content and the interests of you and your audience, the greater chance you will develop a large following.
2. Slapping on search-unfriendly, boring titles to your articles.
Most people spend so much time working on the actual body of their blog articles that they forget that the title is usually the first thing that your readers will read. It is also the only thing they will read when they see your articles on search engine results. So next time you write something for your blog, spend at least half that time fiddling with a potential title. Come up with something that has your necessary keywords, but something that is also catchy and accurately describes the article. Extra time should also be spent on your opening paragraph.
3. Being inactive in the blogosphere.
The blogosphere largely works by a vast and quick online word-of-mouth. In this world of blogging, you cannot expect to succeed by simply putting out good content and doing half-hearted promotional tactics to get you started. If you want to make a really good impression in your niche or in the wider blogosphere, you’ll have to actively participate in it.
4. Expecting to make money instantly.
Many people begin blogging because they have lofty visions of fame and fortune. Of course, some bloggers have been able to carve out a decent living blogging, but those who become rich doing it are few and far between. If you are in it for the money, then expect a very long, very arduous journey with little or no payback. However, if you put value in the blogging itself, then you’ll have an awesome time. And if you focus on making your blog the best that it can be, then may end up making more money than you thought!